Checkmate Digital

POV: You ask why you should partner with us 🤝 But seriously... If you're: → Sick and tired sh*t results → Fed up with your current marketing agency → Looking for better ROI from your digital efforts → Unsure of how to grow your brand Hit us up - our DM's are open 👋 Coz' when it comes to your digital strategy.. We're playing chess. Not checkers. ♟️ #Checkmate #digitalmarketing #digitalmarketingagency #brandgrowth #memes #marketinghumour #creativeagency #performancemarketing #ugcads

MER: What is it and why is it important? 🤔 Put simply, MER is the overall performance of your advertising efforts. Calculated as: Total revenue / by total spend. The higher your MER, the more efficient your advertising is 🎯 Why's it important? Coz' it ensures your channels are working together rather than competing against each other. It also helps pinpoint which channels are worth scaling or cutting completely. "Okay cool but how do I improve it?" Glad you asked.. Here's a few tips to uplift your MER: ⤷ Ensure your spend is being managed towards highest ROI across all channels (Meta, Google, TikTok etc). ⤷ Hone in performance creative to move towards lowering CACs in Paid Social channels. ⤷ Monitor low profitability channels closely and cut the from your strategy if need be. ⤷ Dive deeper into retention strategies to improve LTV of existing customers and maximise ROI. ⤷ Optimise your landing pages to increase conversion rates and milk effectiveness of all channels. So if you’re a brand owner, keeping track of your MER is suuuper important. It's a good gauge of where your business is at and can help you know when it’s time to scale 🚀 ___ #marketingefficiencyratio #MER #digitalstrategy #metaads #tiktokads #ecommercesuccess #maximiseROI #digitalmarketing #performancemarketing #digitalmarketingtips #adstrategies

Are your static ads flopping? Use this framework next time you're creating static image ads! Here are the must-haves to ensure you're driving juicy sales not just clicks 🔥 ____ #adcreatives #metaads #ecommercesuccess #staticads #digitalmarketing #performancemarketing #digitalmarketingtips #adstrategies

Ever wonder what targeting options your competitors use on Meta Ads? 🤔 Use this quick hack to steal their audiences! 🎯 ___ #metaads #ecommercesuccess #competitorhack #audiencetargeting #performancemarketing #digitalmarketingtips #adstrategies

Unlocking high-performing UGC ads: It's easier than you think! 🤳 Creating top-notch UGC ads doesn't require a rocket scientist... But seriously, it's not as complex as some agencies claim. Follow this 3 step breakdown to start producing more killer results from UGC 🚀 ____ #digitalmarketing #marketingagency #creative #strategy #UGCmarketing #UGCagencyaustralia #UGCaustralia #contentmarketing #ecommercegrowth

PSA for all eCom bands: You need to be testing more angles! ✍️ The industry's titans like Lyka, Pilot, Koala and Vitable all have creatives filled with multiple angles. Why? It increases potential customer reach by highlighting other pain points people have. Here's 3 tactics you can use immediately! 📈 ___ #EcommerceSuccess #PerformanceMarketing #DigitalMarketingTips #AdStrategies #MarketingStrategies #EngagingContent #EcommerceGrowth #MarketingInsights #AdTips #MaximizeInvestment

CPA vs. NCPA 🤔 Knowing your advertising metrics is key to success! 🎯 Why measure both? It's simple: CPA helps you gauge the efficiency of your marketing spend, while NCPA provides insights into the true profitability of your campaigns. Understanding both allows you to optimise your strategies for maximum ROI and sustainable growth. 🚀 ___ #CPA #NCPA #digitalmarketing #marketingagency #knowingyournumbers #ecommercegrowth #metaads #tiktokads #digitalstrategy #brandgrowth #growthmarketing

Looking to spice up your Valentine's Day marketing? 🌹 Here's 4 strategies to use next week! 👉 Personalised Promos: Show your customers some love by offering personalised discounts or special offers based on their preferences. It's a win-win for building brand loyalty and driving sales. 👉 UGC Love Stories: Encourage your audience to share their love stories with your products using a branded hashtag. Reposting user-generated content not only showcases your brand's impact but also fosters a sense of community. 👉 Creative Content Collabs: Partner up with influencers or complementary brands to create captivating content that resonates with your audience. Collaborations can help amplify your reach and bring fresh perspectives to your campaigns. 👉 Galentine's Celebrations: Don't forget about celebrating friendship! Host a Galentine's Day event or create themed content that celebrates the power of female friendships. It's a great way to connect with your audience on a deeper level. Remember, the key to a successful Valentine's Day campaign is authenticity and creativity 🎨✍️ ___ #ValentinesDay #DigitalMarketing #eCommerce #PaidSocial #UGC #BrandStrategy #DTCBrands

Don't make these mistakes with you ad creatives! ❌ Here's a quick break down of a bad ad and one that's super effective! 🚀 ___ #ecommerce #performancecreative  #paidads #metaads #brandgrowth

Ad costs cutting into those margins? Try out these 4 actionable tips to start increasing your AOV! Coz' without, healthy profits, scaling your brand is a nightmare... 🛒 ---- #averageordervalue #ecommerce #brandgrowth #digitalagency #digitalmarketing #metaads #tiktokads