We loved working with Saltmine Strategy and Creative and ShotBox Films on the first-ever TVC campaign for Jordan’s. At CoBox, our Project Manager Elle Zirwanda, expertly steered the entire post-production process, ensuring everything ran smoothly and efficiently. Our extended team of creative specialists brought the campaign to life with Aaron Petersen editing the campaign in-house. We are extremely grateful for the opportunity to work on this campaign, especially given the challenging times the film and creative industry is facing with the downturn in productions, work, and opportunities. This campaign is a testament to the incredible talent and dedication of human creatives. Well done, everyone! 👏 🙌
Exciting Campaign Launch 🚀 We’re thrilled to announce the launch of Jordans first-ever TV campaign in Australia, developed by the Saltmine team! Titled "Hello Delicious", this campaign celebrates the joy of wholesome, delicious breakfasts, bringing Jordans’ quality ingredients and craftsmanship to life in a way that truly resonates with Aussie consumers. Working closely with the Jordans ream, we conducted a full strategic review, crafted a localised brand articulation and tested creative ideas to ensure this campaign hits the mark with its audience. It's on air now in Queensland, with plans for a national rollout. Julie Ahern, Marketing Manager at Jordans Dorset Ryvita, says: “Hello Delicious is more than just a tagline; it’s an invitation for consumers to rediscover the joy of a wholesome breakfast. This campaign by Saltmine is an exciting first step on that journey.” It was fabulous to work with this amazing team of people. Julie Ahern Enza Alessi Dean Carberry Robbie Moore Mo MacRae Aaron Petersen Shotbox Sara Salter Sally Williams Kieran Flanagan