Cuttable

Recently, the one and only Sam Kroonenburg sat down with LaunchVic to share the story behind Cuttable's journey and vision. Here are the highlights: 💡 On the big idea behind Cuttable: Sam explains the unique opportunity at the intersection of two megatrends—advertising and AI: "Advertising has gone digital in a very short space of time and created this huge work problem. On the other side, we’ve got this megatrend of AI right now, and it can do creative parts of a job that only humans could do before. When those two megatrends collide, that’s where I see the opportunity." 💼 From humble beginnings to global ambitions: Starting inside one of Australia’s top ad agencies, Cuttable is now helping leading brands of all sizes create ads in a way never seen before. Sam also shared his belief in building global businesses from Victoria: "It’s very doable to build a global business from here. I don’t think that founders have to move overseas." 🔥 Cuttable today: With $5.5 million in seed funding led by Square Peg, Cuttable is redefining how marketers and agencies tackle the "grunt work" of digital advertising —making it faster, easier, and more effective. Check out the full story on LaunchVic and in the comments below.

That's a wrap from San Francisco. Big thanks to Square Peg for hosting their 2024 Founders Summit. It was a special event that brought together founders from Australia & New Zealand, Southeast Asia and Israel. An incredible lineup of speakers who shared their experiences and insights on what makes world-class teams, products, operating models and go-to-market functions, as well as their latest views on developments in AI. The theme for Summit 2024 was Building Best-In-Class Businesses. A big shout-out to our co-founder and co-CEO, Sam Kroonenburg, who spoke alongside Jack Zhang from Airwallex about their views on “founder mode” and scaling businesses. The team has just touched back down in Melbourne and is pumped to bring back what they learnt to the team on the ground.

Over the past few months we’ve been building some awesome new AI features into the Cuttable platform. Having been deep in AI for a few years, I’ve been loving applying that knowledge to the advertising industry. Just over a week ago at SXSW Sydney, we gave a sneak peek into a new feature we've been crafting inside Cuttable. In just a few weeks, marketers and agencies will be able to go from an idea to a fully-formed ad in seconds with our new on-demand AI copywriter. Trained on your brand's tone of voice and influenced by some of Australia’s best copywriters and creative directors, Creative Assistant is going to be a game-changer for performance marketers looking to increase ad volume, test more and roll-out campaigns easier then ever. This is just the start of our new suite of AI tools coming to Cuttable, I’m excited for Creative Assistant to be live in platform in the next few weeks. Keep an eye out for the official launch coming soon! 👀

What's the saying about how opposites attract? Catch the new episode of The High Flyers Podcast, featuring our co-CEOs and Co-Founders, Sam Kroonenburg and Jack White. Learn how these two have combined the worlds of advertising and technology to create Cuttable. Topics covered include: ▪️Mad scientist and creative genius meets the picture of clarity ▪️Why they're using the "chip on the shoulder" to build Cuttable ▪️Balance between speaking to customers and building product ▪️Unpacking how they're "bringing the craft back to ads at scale” ▪️Second-time founder benefits and why fundraise given previous success ▪️Favourite ad, upcoming hiring, AI tools and pet peeves It was a fantastic conversation with Vidit Agarwal on his podcast The High Flyers Podcast. It's a brilliant listen if you want to know more about what we are up to at Cuttable.

🚀 Catch us at SXSW Sydney 2024! 🚀 In a workshop presented by our friends at Ideally, Springboards.ai and hosted by Adam Ferrier, we'll explore what the modern marketer's toolkit looks like and how to 'get to great' ideas differently. Cuttable will take to the stage to showcase how we are helping marketing teams and agencies quickly create, personalise, and scale ad campaigns across multiple channels. We'll also share a sneak peek of our next big AI feature, something we've been working on for the past six months and are incredibly excited about. Come down and see some game-changing marketing technology alongside top agencies and creatives like cummins&partners, Example, and Glen Cassidy tackle campaign concepts for a brand new product launch. Details: When: Thursday 17th October, 10.30AM - 11.30AM Where: Oval Room (Level 3) at UT Building 8 Who: SXSW Sydney Armed with technology and new ways of working and thinking, you'll leave with a new perspective on what's possible... maybe even a little freaked out.

How can tech be used to maximise your job, not replace it. Tomorrow, our own Sam Ayre will chat with Springboards.ai and Time Under Tension about the above topic, thanks to Creative Natives. Link to register in the comments.

A month or so ago Cuttable announced our $5.5m raise led by our friends at Square Peg (yay us🚀) As we learn more about our customers and how they use our platform, we’re growing several of our teams. One of them is our Client Services team, led by Sara Zabukovec. We're hiring a Jnr UX Designer with an eagle eye for details to be our last line of defense against bad UX. We're based in South Yarra and curently work hybrid with -2 days in the office. You should absolutely apply if you're remotely interested in joining a #techstartup and helping to build a product that's never been made before. We'd be thrilled to talk to you if you're someone who posesses: > Foundational UX Design Skills: Understanding of UX design principles and best practices. > UX/UI Quality Assurance Skills: Strong attention to detail to identify design inconsistencies and usability issues. > Collaboration Skills: Ability to work effectively with cross-functional teams, including designers, animators, and engineers. > Problem-Solving Abilities: Proactive in identifying issues and proposing solutions during the QA process. > UI/UX Tools: Proficiency with design tools such as Figma. > Basic After Effects Knowledge: Familiarity with After Effects, particularly in a design and testing context. Ability to create and adjust basic motion graphics elements. > Communication skills: A clear & confident verbal communicator. > Bonus: Experience or interest in expanding into design ingestion and rule configuration. Hit me up directly for more info > simon@cuttable.com Or be a rebel and just apply > https://lnkd.in/eRtA_JSR

🚨New Role Alert 🚨 We are looking for an SDR to join the team. Check out the link below.

Big shout-out to the team at Overnight Success who covered our funding announcement, love hearing others summarise what we do so succintly. Our focus at Cuttable has been on mastering the art of short-form retail video ads across Meta, YouTube and TikTok. We've also been helping brands scale their digital display and digital OOH (out-of-home advertising) with more channels to come. Why re-use an asset once and then get rid of it? We help breathe new life into your content by giving it new purposes across the marketing funnel. The journey to building an Automated Content Agency is constantly evolving and progressing. We are excited to share what's next. Check out Overnight Success Newsletter and Podcast in the comments, well worth a subscription and listen. They are a go-to location for gaining knowledge needed to thrive in the Australian start-up ecosystem.

🚨New role alert over here at Cuttable🚨