dusk Group

Tis the season to shop at dusk! We have donned our Santa hats, jumped in the sleigh and have adventured around all around Sydney celebrating our fabulous Christmas campaign! You might see us on your morning commute, lunch-time walk or even on the side of a tram.... Christmas (ahem, duskmas!) is only 35 sleeps away 🎄

Did you know that our People Experience elves onboarded over 600 festive casuals across the country this week? 🤶🎅 It’s NOW beginning to feel A LOT like DUSKMAS! There has been fragrance training, product testing, safety education and of course, the 101 on how to provide the best customer experience during this busy period. We can’t wait for them to join the team in their local store armed with a wealth of knowledge. Merry duskmas 💫 Tracy Tuman Adrian Stoll

Read the latest issue of Inside Retail to find out all the details of our Christmas campaign and brand rejuvenation journey! Thanks Inside Retail Australia for chatting to our CEO Vlad Yakubson and CMO Jeremy Taylor and featuring our duskmas campaign on the cover.

We are still relishing in our first ever PR & Influencer event last week celebrating duskmas. To be able to showcase all of the hard-work of each and everyone of our team members as we hit the runway of our biggest season of the year, was exciting and we can't wait to see what's next. Our inside tip - Our Dulce De Leche candle and the Cherry Body Spray were the most loved on the night from our group of fragrance connoisseurs!

We are proud to have held our first PR & Influencer event to celebrate the launch of our ‘Duskmas’ campaign at The Art Syndicate in Surry Hills. We took everyone on a multi-sensory journey with our Head of Fragrance Ainslie Walker & CMO Jeremy Taylor introducing them to our new key fragrances and Christmas collections. The evening was centred around sensory experiences that inspired the olafactory - cocktails were served to the reveal of each key fragrance, sweet treats tied into our key stories and a personalisation station allowed guests to engrave their candle as a keepsake. A big thanks to the entire team who made this event a festive night to remember. Heather Dick Kassidy Fisher Melanie Taussig Adam Freedman

Christmas comes but once a year... Except in Retail when Christmas Day is 2.5 months long and the lead up to it even longer. After months of planning, designing, buying, decorating, and transporting, we launch our Christmas (duskmas) campaign today. It’s a family affair (of sorts) full of all the unique and quirky characters that are found around the Christmas table. The campaign rolls out with a full funnel media plan to support the 300+ new products that have landed in the stores this week and to get our customers excited for the festive season to come. This Christmas is bigger than ever. This is duskmas.

In the last few weeks we've launched two new collections - Rejuvenate and Nouveau. Both centered around bath and body each range introduces soothing fragrances into scrubs, hand washes, lotions and more. We are excited to launch both collections into our stores and allow our customers to interact with us in new fragrances categories. 

The fun continues with new additions to the Allen's x dusk range.... welcome Jelly Beans and Milk Bottles to the mix! We've loved the positive response from our customers on this collaboration. #brandcollaboration #productinnovation

Last Friday our wonderful product team organised our monthly support office social with the theme "Double Denim". Everyone showed up in their best outfits and put their brains to the test with trivia that took us from the 80's all the way up to the 10's! Thank you to everyone who organised this and we can't wait for the next one.

Hear from our CEO Vlad Yakubson about all things dusk ...