Early Adopters Hub

Why accounting startups struggle without feedback Launching a product without user insights is like sailing without a map. Don’t believe us? Check out these stats👇 📉 34% of startups fail because their product lacks market demand. 📉 9% of startups fail because their products aren’t user-friendly. We ensure you don’t fall into this trap at Early Adopters Hub. Collaborate with accountants who: ✅ Understand the challenges firsthand ✅ Provide actionable feedback to shape your product ✅ Help you refine your technology for maximum impact Don’t launch blind—build smarter. Join the network that connects startups with the real-world expertise they need to succeed.

The cost of skipping product testing Too many startups rush to launch without robust product testing, only to find their solution doesn’t meet user needs. Need proof? Check out these stats👇 🎯 Nearly 30,000 new products are introduced each year, and 95% of them fail (Source: MIT Professional Education) 🎯 70% of online businesses fail because of poor usability. (Source: Small Biz Genius) 🎯 Only 55% of companies currently conduct UX testing. (Source: Small Biz Genius) At Early Adopters Hub, we ensure your product is tested and refined with real users—accountants who understand the challenges your technology is designed to solve. Here’s how we help: 📝 Actionable feedback: Gain insights that directly improve your product. 🧪 Usability testing: Ensure your solution is intuitive and addresses key pain points. ⏩ Faster iteration: Shorten the time it takes to build a product accountants love.

Why do accounting tech startups struggle to stand out? Differentiation is critical for accounting tech startups. But standing out can be challenging without the right insights and connections. At Early Adopters Hub, we help startups rise above the noise by: ✅ Connecting you with the right audience: Collaborate with forward-thinking accountants eager to test and adopt innovative solutions. ✅ Validating your value proposition: Refine your product to solve real pain points and stand out in the market. ✅ Building trust and credibility: Establish yourself as a reliable solution through direct engagement with accounting professionals. Don’t let your startup get lost in the crowd. Position yourself for success.

Calling all forward-thinking accountants At Early Adopters Hub, we connect visionary accountants with innovative startups to co-create tools that solve real challenges and redefine the industry. Here’s why your voice matters: 📊 64% of accountants say their current technology doesn’t fully address their needs. 📊 Accountants who adopt cutting-edge tools report a 25% increase in efficiency and client satisfaction. By collaborating with Early Adopters Hub, you’ll: ✅ Influence innovation: Provide direct input to shape solutions tailored to your challenges. ✅ Access the latest tools: Be the first to explore and test groundbreaking technologies. ✅ Drive industry change: Lead the movement to transform accounting through innovation. Be more than a user—be a creator. Join us today and take charge of revolutionising accounting. 👇 Get started 👇

The product-market fit challenge Achieving product-market fit is one of the toughest hurdles for accounting tech startups—but it’s also the most crucial. Here’s why👇 😮 Around 42% of startups fail because there is no market need for their product or service. 😮 Most products take about two years to achieve product-market fit, and 80% of them never do. At Early Adopters Hub, we specialise in helping startups achieve product-market fit—the critical milestone for long-term success. Our proven framework guides you in validating breakthrough ideas, gathering actionable real-world feedback, and refining your product to meet genuine market needs. From fine-tuning your solution to developing effective go-to-market strategies, we ensure your startup can transform ambitious concepts into solutions that resonate and scale. Learn more 👇 👇

We’re beyond excited to share some huge news: Early Adopters Hub has officially closed our funding round! 🎉 This journey wasn’t easy—raising investment for something that doesn’t fit neatly into categories like accelerators or startup studios was a challenge. But that’s exactly why Early Adopters Hub stands out. We’re paving the way with a unique model to boost startup success in accounting tech and beyond. 🚀 With this funding, we’ll double down on empowering startups, collaborating with accounting firms across the UK, Australia, NZ, and globally, and driving SME innovation at the core of our ecosystem. A massive thank you to our visionary investors, incredible advisors, supportive partners, and, of course, the accounting firms and team members who make this possible. Here’s to proving startup failure rates aren’t set in stone—and to creating win-win solutions for startups, accountants, and SMEs everywhere. 🙌 Let’s build a better future together! 🎉

We’ve been working with some awesome start-ups in the last few months 🙌 We’ve been working with the great team out of Denmark 🇩🇰 from Uniify helping them explore the UK accounting market for a truly end-to-end client onboarding flow 👏 We’ve been helping Budgee Ltd. from New Zealand 🇳🇿 to go deeper into the short-term cashflow forecasting gap in the Australian market 👏 We’ve also continued our work with the team at Goti in Australia 🇦🇺 to validate an exciting new concept for a payment solution dedicated to the outsourced finance function of the future, following the research with an incredible group of our accountants who have had a huge impact 👏 And finally, it’s a huge pleasure to work again with the amazing team from Brieff! After working closely with them at the beginning of their journey in 2022 helping build their foundation for product market fit in Australia 🇦🇺 , it’s fantastic to now help them explore the UK market 🚀  These are all incredible start-ups, not just looking to sell to accountants and tell them what to do, but getting a genuine and meaningful understanding of the pain points that accountants and their clients face. This empathy and insight enable them to shape products that truly add value and solve real problems. ❤️

🎺 We are happy to announce our final speaker joining us TODAY for our ‘Unlocking Investment Opportunities in Accounting Tech’ webinar: Jason Robinson - Investor and Director of the award winning Future Advisory 🎺 Jason shared his insights on the critical success factors for the next wave of AI innovation in accounting technology. He emphasised: "Make or break in AI will be intuitive user experience and ease of adoption - that is the key. The winners will be those AI technologies that offer intuitive interfaces, require minimal training, and provide tangible value from the get-go, enabling smooth implementation and user acceptance. I'm big on the human upgrade we get by allowing AI to do its magic. Seamlessly integrating AI technology into existing accounting workflows will be a 'make or break' factor. Solutions that can effortlessly complement and enhance human capabilities, rather than disrupt them, will lead the next wave of innovation." To hear more from Jason and our panel of speakers, and to submit your own questions, sign up for our webinar now: https://lnkd.in/gdGTzsHb Be quick - the webinar starts at 9:00am BST, 6pm AEST - TODAY! 📅 Can't make it today? Don't worry, sign up and we’ll email you the recording 📩

🎺 Meet Alastair Barlow FCCA, founder and CEO of the award-winning accountancy firm flinder, and our next speaker for the "Unlocking Investment Opportunities in Accounting Tech" webinar. In advance of the webinar, we asked Alastair to address a pivotal question: "What are the 'make or break' factors that will determine the winners of the next wave of AI innovation in accounting technology?". Here’s what he said: “There’s a plethora of accounting-tech but accountants are still working longer than ever. I see first-hand there’s still so many broken processes where accountants have to get involved in the mundane rather than get involved in what their actually trained for - the more insightful, strategic support. The industry is certainly changing: increasing client demands, shortage of talent, and a shift to insight-focused services, accounting firms are looking for more and better technology to help them solve these challenges. There will be some game-changers coming!” To hear more from Alastair and the other speakers, and to have your own questions answered, join us our webinar here: https://lnkd.in/gdGTzsHb 📅 If you can't join us live, simply register, and we'll ensure you receive the recording via email 📩 Secure your spot now to explore the future of accounting technology!

🎺 Introducing Sebastian Trif, a distinguished AI Entrepreneur, as our next speaker for the "Unlocking Investment Opportunities in Accounting Tech" webinar. Ahead of the event, we asked Sebastian to share his insights on how AI is reshaping the accounting industry and what this means for investors. Click the video below to hear his expert analysis on the critical success factors for integrating AI technology in accounting. To learn more from Sebastian and other industry leaders, and to get your questions answered, join us for our webinar here: https://lnkd.in/gdGTzsHb 📅 If you can't make the live event, simply register, and we'll ensure you receive the recording via email 📩 Secure your spot now to explore how AI is revolutionising investment opportunities in accounting tech!