It turns out launching in the run-up to Christmas means you get some extra, early presents — like being featured by Andrea Hernández in Snaxshot's Holiday Gift Guide. Thrilled to be ranged here amongst the kind of products and objects that peppers like us might easily spend our contingency budget on. Check it out here! https://lnkd.in/g_QHzQJV
About us
Pep is from three friends who noticed that many home cooks and food lovers continue to obsess over the varieties and origins of their salt, coffee and olive oil et al, while - oddly - not giving much thought to their pepper. Single origin, premium black pepper with aromatic complexity and depth of flavour, Pep is grown in the red volcanic soils of Cambodia. Un-meh your pepper!
- Website
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eatpep.com
External link for Pep
- Industry
- Food and Beverage Retail
- Company size
- 2-10 employees
- Headquarters
- Melbourne
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Pepper
Locations
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Primary
Get directions
Melbourne, AU
Employees at Pep
Updates
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Thanks a mill Dieline!
Pep worked with designer Benny Moore to create its #branding and #packaging. The branding is as bold and punchy as pepper, featuring a kicking goat. The color palette of yellow and red is a classic combination used to capture the eyes and is used effectively by Pep. Touches of blue temper the other bright colors and provide contrast when used as tamper stickers on the grinders and for callouts on the box. The simple and effective palette also looks great on the black grinders. Read and see more on The Dieline >>> https://lnkd.in/e8AzDkcs
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While they may seem (and be) modest milestones, in gaining our first 1,000 Instagram followers and 30 stockist locations in just over a month we’re taking a moment to reflect. To say that it’s been a fun ride so far is an understatement. Watching genuine interest and enjoyment grow amongst friends, the food community and on socials - even getting a bit of press - feels like a win already. Between the three founders, we’ve had something like 70 years of experience bringing brands to life. But Pep is the first one that’s truly ours, and working on something with no client approvals or set guidelines has been exhilarating. With early momentum like this, maybe we’re onto something—or maybe we’re just having a great time doing what we love. Thanks to everyone who’s followed, stocked, cracked or shared a kind word. Aromatically, Pep
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🚨 cc Benny Moore
Yassified peppercorn 🚨👏 If you’ve read Snaxshot you know I’ve written extensively on the cultural convergences of what has led to what I’ve dubbed “pretty pantry paradigm” Millennials and GenZ alike different from previous generations wherein we view these mundane grocer items as an identity extension, vs the very simple bifurcation of Boomers (brand vs off brand with focus on utility) No matter what people may think they want—our generation gravitate towards pretty packaging. GenZ in particular finds itself splurging on groceries—a form of affordable affluence. And why private label itself is adapting see Trader Joe’s PL rebranded as “dupes” and Walmart launching a new “yassified” PL just to appeal to GenZ More as usual—by subscribing to my newsletter 🛒👀
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A huge thank you to Dave Verheul of Melbourne's Embla, who shot our launch and product photography over a day of cooking and laughter. Dave's calming vibe meant we had a lot of fun, got a tonne of imagery, and were able to actually enjoy preparing cacio e pepe and steak for a master of a chef. We think you'll agree he is as good behind the camera as he is in the kitchen — you can see more on our socials and on the Pep website (where he also gifted us a couple of special, pepper-forward reci-pep-es). Yes we did sneak in our [modest cough] founders portrait to this carousel, noting that Dave went easy on us and turned the lights almost all the way off.
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Grinding out a giant, pepper-laden thank you and high credit to Rich Akers and Jaymi Holt for their tireless efforts on building the Pep site, now live at eatpep.com. It's a beauty and belies the limitations they had to work with along the way, and it works as hard as a Pep adjustable ceramic burr. Both are patient, positive and proactive people — we're lucky. THEIR website richakers.com
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When we briefed Benny Moore on the Pep design job, our ambition was to harness the pop and craft of his style to create a brand and product that would look nothing like the other peppers on the shelves. #hedidit We said, ignore trends & inspiration boards. Just connote premium quality and radiant positivity, and make it feel like Pep's been around for ages yet is of the now, too. That it was OK to hit the "sh*t button" sometimes. Oh, and to put a goat on it. Grindblowing work, Benny! bennymooredesign.com
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