Ellipsis & Company

Ellipsis Podcast Suggestion We recommend tuning into the recent episode of the Power Retail podcast featuring Jaimi Farrey, Group Head of Loyalty at Hanes Brands Australasia. The episode dives into the newly launched Bonds Rewards Loyalty Program, which delivers real value to customers.   https://lnkd.in/gydq3wFJ

We’re on the lookout for an analytically minded Consultant to join our team and become an integral part of our growth journey. This role is open to applicants in both Sydney and Melbourne. Apply: https://lnkd.in/ghAPn9hA At Ellipsis we are a collaborative and respectful team of curious minds, who are driven to solve complex customer problems. To help our team thrive we offer a comprehensive employee benefits program. Reach out to find out more. #TheLoyaltyExperts #Hiring #ConsultantRole

Happy 2nd Birthday to the HSBC Star Alliance credit card. It’s been an incredible journey watching this unique credit card and Star Alliance Rewards AU program grow and thrive over the past two years. Thank you to everyone who has been part of this milestone.

We share our on-going search for a way to codify the challenge we all face in 'A Unified Framework for Customer Loyalty’, a simple guide to help you maximize customer lifetime value. https://lnkd.in/gqABwN23 We are attempting to stand on the shoulders of Skinner's Operant Conditioning Principles, Kahneman’s description of how we feel emotional about brands we buy habitually, and Sharp, with his models of mental and physical availability. We suggest these great thinkers provide the foundation (corner) pieces to a customer loyalty jigsaw puzzle. Most people start a jigsaw puzzle by looking for the corner pieces, so are we. #TheLoyaltyExperts #CustomerScience #CustomerLoyaltyStrategy

We’re pleased to announce that David Parsons, CEO of Ellipsis, and Simon Rowles, Partner at Ellipsis, have been selected to join the judging panel for the 2025 International Loyalty Awards. These prestigious awards celebrate organisations and individuals globally for their accomplishments and contributions to the loyalty industry.   Entries are now open: https://lnkd.in/d88jtKkA

Happy 2nd Birthday BNZ Rewards. Congratulations on another successful year. We look forward to achieving even more together. Bank of New Zealand.

Wishing a Happy Diwali to all our clients, partners, team and friends celebrating the festival of lights. Happy Diwali! 

Is Tiering Right for Your Loyalty Program? Here at Ellipsis, we have designed or redesigned over 200+ loyalty programs, in a range of markets and cultures. We are regularly asked by our clients ‘should we have tiers in our loyalty program?’. Read our latest insights and tips... https://lnkd.in/g7W8cJAv #TheLoyaltyExperts #LoyaltyProgram #Tiers

The Loyalty Tales is our latest publication inspired by the Canterbury Tales. Read the CFO’s Loyalty Tale, encouraging the business to measure and track the value of customers the same way they account for other long-term assets. https://lnkd.in/g9Q9PdJW #TheLoyaltyExperts #LoyaltyPrograms #CFO

In the reporting season just gone, Ellipsis noticed an increase in outstanding loyalty program performance by retailers. High tag rates, impressive proportions of revenue coming from program members, significant differences in sales between members and non-member customers, happy days. They also report a decline in the company's financial performance. In our latest blog, we explore this enigma; over-performing loyalty program, underperforming retailer, same company. https://lnkd.in/gfPWrzwT #TheLoyaltyExperts #LoyaltyPrograms #ReturnOnLoyalty