ELY Marketing

Haven’t listened yet? Here’s why this episode is a must for anyone interested in the not-for-profit space or for business owners curious about mission-driven growth. In this episode, we’re sitting down with Sara Foster , CEO of the Central Coast Community Women's Health Centre as she shares her journey of leading an impactful organisation that’s dedicated to women’s health and empowerment. Sara breaks down what it takes to build a thriving not-for-profit against all odds. She offers hands-on strategies that go beyond business basics, exploring creative marketing approaches, powerful community partnerships, and real-world advice on growing an organisation without compromising on purpose. Sara’s insights are a roadmap for anyone working to create change and make an impact. Hit play, and let’s get inspired! Search ‘Two Marketing Gals’ where you get your podcasts. Spotify link here: https://lnkd.in/gKQcFN2U

Meditate & Exfoliate just got a fresh perspective. With their vision at the centre, we created a brand identity that feels intentional and meaningful. The updated logo combines two key elements: the intertwined "M&E" representing the harmony between mindfulness and skincare, and "me" as a simple yet powerful reminder to prioritise yourself. The colour palette injects energy and playfulness, giving the brand a bold yet approachable character. Thoughtfully refined typography adds clarity and confidence without losing a sense of warmth. Every detail reflects M&E’s purpose, helping people connect with their best selves through care and simplicity. This is what we do. We understand a brand’s story and translate it into something that feels genuine and impactful. What are your thoughts on the transformation? #selfcare #skincare #mindfulness #beautybrand #glowup #skinhealth #meditateandexfoliate #modernskincare #brandidentity #rebranding #healthyskin #skincarelovers #beautycommunity #minimaldesign #freshlook #skincaregoals #brandingdesign #luxuryskincare #skincareroutine #wellness

In this week’s special “Rise and Thrive” episode, we’re diving into the world of not-for-profits with an incredible guest, Sara Foster, CEO of the Central Coast Community Women's Health Centre. Sara joins Elysha to share her unique insights on what it takes to grow a not-for-profit organisation that truly impacts lives. We’ll explore everything from fostering community support to using smart marketing for greater outreach and, ultimately, creating lasting change, and Sara’s thoughts on the importance of self care, empowerment, and making well-being a priority for those working with vulnerable communities are both inspiring and eye-opening. Don't miss this meaningful discussion. Listen now on Spotify! https://lnkd.in/gjtmfe8h Search ‘Two Marketing Gals’ where you get your podcasts. #podcast #womenshealth #communityleaders #empowerment #changemakers #inspiration #ceoinsights #mentalhealth #womensupportingwomen #wellnessjourney #socialimpact #healthandwellbeing #communitycare #womensrights #selfgrowth #leadership #motivation #nonprofitwork #healing #podcastlove

🎙️ New Episode: Rise & Thrive in the Not-for-Profit Sector In this special episode of Rise and Thrive, we're exploring the heart and hustle of the not-for-profit sector with none other than Sara Foster, the inspiring CEO of the Central Coast Community Women's Health Centre. Sara joins us to pull back the curtain on what it really takes to lead a community-focused organisation that’s been championing women’s health, safety, and empowerment for nearly five decades. She reveals the real challenges, untold stories, and innovative strategies behind the centre’s mission, and how they’re making a life-changing impact on the women who need it most. Tune in for an uplifting conversation filled with practical advice, thought-provoking moments, and some good laughs. Don't miss this meaningful discussion, listen now! Spotify link: https://lnkd.in/gEhsWq8V Search ‘Two Marketing Gals’ where you get your podcasts. #podcast #womenshealth #communityleaders #empowerment #changemakers #inspiration #ceoinsights #mentalhealth #womensupportingwomen #wellnessjourney #socialimpact #healthandwellbeing #communitycare #womensrights #selfgrowth #leadership #motivation #nonprofitwork #healing #podcastlove

Are you currently using your social media channels to highlight every single feature and detail of your products? If so, you might be missing the mark with your potential customers. While showcasing your expertise and the intricacies of your offerings might seem important, your audience isn’t ready to hear about those details just yet. What they truly want to understand is the impact your product will have on their lives. They are looking for answers to questions like, "How will this product enhance my daily routine?" or "What kind of lifestyle can I achieve by using this?" Your prospective customers crave a connection. They want to envision themselves enjoying the benefits and transformations your product can bring. This means painting a picture of their ideal state, the aspirations and experiences they long for. Instead of just listing features, invite them into a narrative that showcases the lifestyle your product can create. The key takeaway here is clear: don’t just pump out product features. Shift your focus to selling the lifestyle that comes with your offerings. #marketingstrategy #brandstorytelling #audienceconnection #emotionalmarketing #contentcreation #digitalbranding #lifestylemarketing #socialmediatips #customerengagement #businessgrowth #brandingtips #socialmediamarketing #storytellingstrategy #entrepreneurmindset #buildyourbrand #brandidentity #marketinghacks #customerexperience #brandloyalty #smallbusiness

If you can focus on one BIG thing in marketing your business, it will make a world of difference 🌎 📈👏From personal experience with our clients, we’ve seen firsthand how concentrating your marketing efforts amplifies impact. One of our clients, for instance, struggled to gain traction despite being active on multiple channels. After we helped them streamline their messaging into a focused campaign, they saw a remarkable increase in engagement. 💬💡Why does this work? Marketing 101 tells us that people need to see your message at least seven times for it to truly stick. When your ideal audience encounters your message consistently, whether it’s through your social media posts, email newsletters, or website, they’re much more likely to remember and connect with it. For example, consider how a powerful message about your brand values can resonate when it’s reinforced across different platforms. 🔗💥The way to achieve this level of consistency is by running a focused marketing campaign. This approach allows you to create a cohesive narrative that captures attention and drives engagement. We specialise in these impactful campaigns that not only elevate your brand but also foster a deeper connection with your audience. Team up with us to create a focused strategy that amplifies your voice and drives real results. Your audience is waiting to hear from you! 📢💫 #marketingstrategy #brandawareness #businessgrowth #focusonone #marketingcampaign #storytelling #customerengagement #socialmedia #emailmarketing #branding #contentstrategy #onlinemarketing #businessowners #marketingtips #digitalmarketing #targetaudience #marketing101 #growthmindset #entrepreneurship #smallbusiness

🎙️ New Podcast Episode Alert: “Turn Browsers into Buyers: How to Create Content that Engages and Sells” 🎙️ Transform your content from 'just scrolling' to 'gotta have it! This episode of our Rise and Thrive series dives deep into the art of creating content that does more than just engage, it sells! If you've been wondering how to turn casual likes and follows into loyal, paying customers, we've got the insights you need. We'll break down storytelling secrets, practical tips for crafting the right formats, and how brands like Wine House Hunter Valley and Bush to Beach Roof Tilers boosted their reach and impact, and don't miss the wholesome life hack that just might change your day (hint: it's all about hugs). Search ‘Two Marketing Gals’ where you get your podcasts. #socialmedia #marketingtips #contentcreator #branding #digitalmarketing #contentstrategy #entrepreneur #smallbusiness #socialmediamanagement #creativemarketing #businessgrowth #marketingstrategy #brandbuilding #contentcreation #digitalstrategy #growthmindset #onlinebusiness #brandstrategy #socialmediatips #contentmarketing

In last week’s instalment of our Rise and Thrive series, we’re diving into the power of Collaborative Marketing in our episode titled "Collaboration is the New Marketing: Let Others Spread the Word For You." Have you ever wondered how some small businesses seem to thrive without a huge budget? The secret often lies in the power of collaboration! 🤝 In this episode, Elysha reveals: 1️⃣How strategic partnerships can amplify your reach and build authentic connections. 2️⃣The surprising ways that community engagement can turn customers into loyal advocates for your brand. 3️⃣A simple yet powerful life hack for goal setting that could shift your entire mindset towards growth! Search ‘Two Marketing Gals’ where you get your podcasts. #marketingtips #collaboration #businessgrowth #digitalmarketing #branding #contentcreation #socialmedia #entrepreneurship #marketingstrategy #smallbusiness #networking #businesstips #creativecollaboration #partnerships #brandgrowth #marketingpodcast #digitalstrategy #influencermarketing #marketinginsights #growthhacking

In a crowded digital world, facts alone don’t stick. It’s the human connections, stories that reflect our struggles, triumphs, and hopes that truly resonate. Storytelling in marketing taps into this natural connection. When you understand your audience's dreams, pains, and passions, you can create a brand story that genuinely speaks to them. Your audience should see themselves in your story, feeling understood and inspired. When we work with clients, we craft narratives that reflect both what they offer and why it matters, creating a lasting bond that brings people back time and time again. We can show you how to uncover these stories and weave them seamlessly into your brand to spark engagement and loyalty that lasts. 👉Follow us for more great marketing ideas. #storytelling #marketingstrategy #brandnarrative #customerconnection #engagement #contentmarketing #humanconnection #branding #businessgrowth #narrative #audienceinsight #socialmediastrategy #brandstory #relationshipbuilding #marketingtips #smallbusiness #marketing101 #digitalmarketing #customerloyalty #creativecontent

We believe in doing things a little differently, building real, meaningful relationships with our clients that go beyond the numbers. When we first chat with you, we really listen. We want to understand your vision, your challenges, and what makes your brand special. We’ve learned that when we take the time to get to know you, it sets the stage for something amazing. This connection is vital because it shapes how we communicate your brand and engage with your customers… While we love the human touch, we also believe in the power of data. We use insights not just as numbers on a screen but as a guide to inform our decisions. By analysing trends and behaviours, we craft campaigns that are both heartfelt and results driven. So, if you're tired of feeling like just another number in a marketing agency's roster, let’s change that. We’re passionate about creating a unique approach that reflects your values and connects with your community. After all, your business deserves more than just a marketing plan because it deserves a partnership that grows with you. 🙏 DM us today! #smallbusiness #marketingstrategy #brandidentity #customerconnection #humanapproach #datadriven #businessgrowth #storytelling #branding #marketingpartner #entrepreneur #communityengagement #creativeagency #supportlocal #relationshipbuilding #businessstrategy #marketingtips #creativecontent #digitalmarketing #brandingstrategy