Gellae

2024 Recap: What a Year! WOW, 2024 was a wild ride! A year of massive growth, huge wins, and even starting a third business. Here’s a quick look at what went down: The Big Wins: 🎉 Retiring my dad – One of my proudest moments. 🎉 400M+ Organic Video Views 🎉 YouTube 100k Subscriber Plaque – This one hit different. Thanks to all of you who’ve been with us on this journey! 🎉 Spoke at Online Retailer in Sydney – Big moment for me to speak to the best in the biz with the best in the biz Jade Cameron Mark Caval. Massive thanks MI Academy Plus, more speaking gigs along the way. 🎉 Boots UK Launch – We made it to the UK! Seeing our products on shelves in Boots was surreal. 🎉 TikTok flew me to Sydney to speak at a biz event- such a great chat with Tora Brophy 🎉 1M+ Community – From Gellae Baes to Boba Baes, you all are the real MVPs! 🎉 35% Year-On-Year Increase 🎉 Started a 3rd Business – Was not part of the plans but hey it happened! And here’s the kicker – all three businesses are still 100% bootstrapped. No investors, no external funding, just pure hustle. It’s been a challenge, but I wouldn’t have it any other way. What you don’t see: The reality of being a founder – I’m all about self-care for my brand, but I definitely wasn’t putting that energy into my own life. As the solo founder, it definitely took a toll, but I’ve learned a lot and am making self-care a priority moving forward. Huge thanks to my amazing team and all of you who support us daily. I couldn’t do this without my Gellae Baes, Boba Baes, and everyone who’s been part of this ride. 2025 is shaping up to be the year of collaborations, growth, and finding that balance I’ve been needing. So keen!! #2024Recap #EcommerceLife #Bootstrapped #PersonalGrowth #Balance #OnTo2025

I'm absolutely thrilled to announce a major milestone: Gellae, our second brand, has surpassed a whopping 300 MILLION ORGANIC video views on social media! 🌟 In just our first year, we've bootstrapped our business to 7 figures, all thanks to the magic of SHORT-FORM CONTENT CREATION. Our engaging, educational videos haven't just reached tons of people but have also caught the eye of some really big brands and retailers, leading to some exciting partnerships to come. Getting skilled at crafting short-form content has been a game-changer for us. Not only has it allowed us to achieve massive reach, which would otherwise cost a fortune through paid digital advertising in today's market, but it's also opened up a new revenue stream as we now earn from views. It's a double win! Yay to being monetised on Youtube and Facebook! With the rising costs of paid ads for reach, mastering short-form content creation has proven to be not only cost-effective but also incredibly rewarding. We've found that investing in creating engaging content yields far greater returns than pouring money into ads that may or may not reach our target audience effectively. We've implemented innovative processes and systems to streamline and automate our content creation, ensuring efficiency and scalability as we continue to push boundaries and set new benchmarks in our industry. None of this would've been possible without my amazing team! Gellae's success is all about creativity, teamwork, and a whole lot of hustle. As we celebrate hitting this milestone, we're also buzzing with excitement about what's next! 🚀🎉 #ShortFormContent #ContentCreation #DigitalMarketing