Hopeful Monsters

We’ve got a few dads pottering around the Hopeful Monsters office 👀 Good beer-drinking fellas. Maybe you know them. But what actually makes something “Dad”? It’s more than just New Balance sneakers and oversized tees. It’s a whole subculture, and apparently, it’s trending. Also in this week's newsletter: - Brands have officially checked into The White Lotus 🪷 - Why humour in advertising works 🤪 - We located the algorithm behind the algorithm 📊 - Shameless bragging about our shortlists at this year's CommsCon. All this and more to get you thinking a bit more Hopeful Monster.

Five entries. Five shortlists 👊 Our The Great Unwaste campaign tackling household food waste with End Food Waste Australia has been shortlisted for three awards in this year's Mumbrella CommsCon Awards and Discover Your Sleep Superpowers with ResMed has been shortlisted for two. Of course, award nominations aren’t everything, but they’re a damn good excuse to celebrate 🥂 Stay tuned - more to come! 👀 Mandy Hall Ella Winnall Sally Murali Paul Sommer Charlotte Swindell Cassie-Anne Low, MIPRS Alena Caras

Is it really that hard to be young and single in 2025? ❤️🩹 We went straight to the source to find out - taking the Culture Labs mic to the streets to ask young people “what is it like to find a romantic partner in today’s modern era?” #Dating #Culture #Australia

Aussie hook-up culture is shifting gears. From situationships to endless swiping to a cycle of below average dates, young Aussies are tuning out the noise and embracing a new way of dating. Speaking to young Aussie singles to understand what it’s really like to date in the modern era and how they’re switching up their approach in 2025, our Culture Labs team investigates. https://lnkd.in/gczZeztS #Dating #Culture #Report

The Super Bowl buzz is still in the air. In this week's newsletter, we’re excited to share some big news alongside our friends at the NFL! 🏈 We are also asking: Is loudlooking the antidote to dating struggles? ❤️ Is paid search addiction hurting your brand? 🔎 Are businesses finally embracing the superpowers of working mums? 🦸♀️ Have you heard about our Big Yellow Box? 📦 All this and more to mould your mind into a more monstrous manner! #Creative #Marketing #Newlsetter

Great working with you Charlotte Offord and the team Jaimee Godfrey Greta (Rosenblum) Manelis on this! BRING IT ON! 🏈

Reality is shifting, platforms are vanishing and brands are slipping into your dreams 👀 The stories you can’t afford to miss: 💭 54% of young people report dreaming about brands. Are ads infiltrating your sleep? 🚨 Why brands relying on one platform are playing a dangerous game. 🏟️ Naming a sports team isn’t just about hype, it’s about survival 🥤ZOG has landed. For those who don’t follow trends - they create them Time to rethink what’s real. Are you in?

Maldives pop-up office anyone? 🏝️ Thank you Club Med for choosing Hopeful Monsters as your new creative agency across Australia and New Zealand. We’re here to help turn the perception of all-inclusive around - one Negroni at a time 🍹 https://lnkd.in/gnFmCc9H Michelle Davies Luca Postiglione Sarah Meenan #CreativeAgency #ClubMed #Marketing

Maldives pop-up office anyone? 🏝️ Thank you Club Med for choosing Hopeful Monsters as your new creative agency across Australia and New Zealand. We’re here to help turn the perception of all-inclusive around - one Negroni at a time 🍹 https://lnkd.in/gnFmCc9H Michelle Davies Luca Postiglione Sarah Meenan #CreativeAgency #ClubMed #Marketing

The internet is shifting, trends are tricking us, and vampires are… hot? 🧛 In this week’s newsletter, we’re diving into: 🚫  The TikTok bans shaking up social media (and RedNote’s mysterious rise) 🩸  Why leaning into the weird can make your brand irresistible 🌐  The internet isn’t just a mirror - it’s controlling the narrative ❓  Three game-changing questions every brand should ask about trends Curious? You should be. #Newsletter #Culture #Marketing