In Motion Marketing

Tired of manual errors and delays in commission adjustments? ZenCentiv’s Automated Adjustments feature streamlines the entire process—eliminating the need for spreadsheets and manual corrections. ✔ Instantly detect quota, role, plan and CRM changes ✔ Automate corrections with one click ✔ Save hours every month Click, review, approve—done. Watch the video to see how it works, then book a demo to start simplifying your sales compensation today.

The Marketing Strategy Most Companies Get Wrong: Demand generation vs. lead generation - they're NOT the same thing. Yet 90% of businesses use these terms interchangeably, sabotaging their growth potential. Here's what you NEED to know: 🔥 Demand Generation: - Creates awareness and interest - Focuses on top-of-funnel activities - Builds long-term relationships - Establishes thought leadership - Measured by brand awareness and engagement 🎯 Lead Generation: - Converts interest into actionable leads - Focuses on middle/bottom-of-funnel - Drives immediate, transactional actions - Collects contact information - Measured by conversion rates and lead quality The most successful companies don't choose between them - they integrate both strategically. Key tactics that drive results: 1. Content marketing (blogs, videos) for demand gen 2. Landing pages with strong CTAs for lead gen 3. Social media engagement to build awareness 4. Lead magnets (ebooks, webinars) to capture information 5. Email nurturing to move prospects through the funnel Remember: Demand gen without lead gen = awareness without revenue. Lead gen without demand gen = diminishing returns. The secret? Align your marketing AND sales teams around both strategies. What's your biggest challenge with demand or lead generation? Want to transform your marketing approach? Read the full breakdown on our blog, check out the link in the comments section below.

Tired of manual errors and delays in commission adjustments? ZenCentiv’s Automated Adjustments feature streamlines the entire process—eliminating the need for spreadsheets and manual corrections. ✔ Instantly detect quota, role, plan and CRM changes ✔ Automate corrections with one click ✔ Save hours every month Click, review, approve—done. Watch the video to see how it works, then book a demo to start simplifying your sales compensation today. 🎥 Watch the explainer video to see it in action. Want to learn more? Check the link in the comments to book a demo. 👇

@Fishbowl is growing rapidly, quickly moving towards iconic status and planning to take on the world. We are delighted to be a part of the journey as they leverage CX as their true differentiator, primarily driven by Zendesk. Great to work with Kate Shedden and the entire team at Fishbowl! Thanks to amazing collab with Lewis Gyde, Richard McQueen, Richard Miller, SuccessCX - Awarded Partner of the Year 2025

Sales reps will always take the path of least resistance. If you set aggressive sales targets without guardrails, they’ll do whatever it takes to hit them—deep discounts, freebies, overpromises. It happens all the time. Without a compensation plan that accounts for both revenue and profitability, businesses end up with: 🔴 Lower margins from excessive discounting 🔴 Overextended service teams struggling to deliver unrealistic promises 🔴 Products thrown in as "Add-Ons" So, how do you fix it? ✅ Thresholds on discounts—Go beyond a certain point, and the commission drops. ✅ Quota balancing—Tie high-revenue, low-margin products to higher-margin offerings. ✅ Accountability for promises—If an implementation timeline is unrealistic, build in penalties or incentives tied to customer customer "Go-Live" dates or other milestone. Growth is great, but profitable growth is better. If your sales targets push revenue at all costs, you’re leaving money—and trust—on the table. What’s been your experience with balancing sales incentives and profitability? Follow ZenCentiv for more insights on sales compensation and profitability. #Sales #Profitability #RevenueGrowth #SalesCompensation

At ZenCentiv, we’re excited to share the details behind our partnership with netnumber. By connecting their data sources to a reliable calculation engine and providing expert customer support, we helped replace time-consuming manual tasks with a streamlined, fully automated approach. Key highlights include: • A 98% reduction in processing time • Significantly improved accuracy and transparency • Real-time reporting and insights that instill trust across teams • A flexible framework ready to adapt to evolving compensation plans With fewer manual steps and less time spent sorting through spreadsheets, netnumber’s team can concentrate on high-value activities and maintain the confidence that their numbers are accurate. This success story demonstrates how the right solution can drive meaningful results and set the stage for continued growth. Link to full article in the comments below 👇

✨ “From days to minutes.” ✨ That’s how Sarah E. Frongillo from netnumber described the transformation after implementing ZenCentiv. We’re beyond grateful to have helped simplify their commission process, save time ⏱️, and reduce errors ❌ for their growing team. 🙌 Huge thanks to Sarah and netnumber for trusting us to make a difference. It’s wins like these that keep us motivated! 📖 Check out the full story in the comments.

Marketers in B2B should focus on these Demand Generation KPIs. You’ll gain more credibility within your business. As well as see how your overall marketing strategy has contributed to the business’ growth. With the right Demand Generation strategy, your company will grow fast! You’ll have plenty of inbound prospects ready to buy. It almost sounds too good to be true. https://lnkd.in/d63E9YS #marketing

We're thrilled to announce that ZenCentiv has launched a brand-new website! 🎉 Our redesigned site offers a streamlined experience for sales teams and businesses looking to optimize their commission management. Explore our features, discover how we can help your team, and get in touch with us for more information. 👇 Link in the comments 👇 #Website #SalesCommission #SalesCompensation #SalesPerformance

Struggling with self-service and customer experience? 🚀 Meet Astro Theme – your solution to empowering customers to find answers rapidly and effortlessly. Feature packed, providing a top tier self-service experience. Astro is jam packed with capabilities which is all configurable in the settings ... without coding! Don’t just listen to us. Experience it firsthand with a 14-day free trial: https://lnkd.in/g5e6DvRw Transform your customer interactions today! #CX #CustomerExperience #Zendesk