Ithaka Media

On Friday the 31st of May, Jeremy has the pleasure at presenting at a Business Networking breakfast on the topic of Video Marketing and Strategy.

Something grand is brewing at the moment. Over the weekend we were shooting one of the big pillars of Claratti's Video Strategy, soon to be released. Here are some behind the scenes from the shoot from Nathan Mullally. Big thanks to Paul Walenkamp for being our actor and to the Spacecubed team for using the boardroom at one of their many locations here in Perth. Chris Tan Sean Leadbetter Juliette Lucas

Is this the best Cyber Security Video Ad? It certainly comes close. Cisco has a good track record of producing compelling and interesting Brand Videos, and this is one I came across that was released last year that caught my attention. But what makes it effective? Watch the video to see a quick breakdown of the video.

Connection - what do we really mean by this? In the landscape of aiming to connect with our audiences, our clients, our partners, our team, what we're really aiming for is emotional connection. The great Swedish Filmmaker, Ingmar Bergman said it best: "No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep into the twilight room of the soul" By leveraging a medium so powerful, we're able to tap into a highly primal element of the human condition, and motivate people to change, to make decisions, or simply inspire. Reach out to learn more about how you could be leveraging video for your company.

You can't sell a secret. Imagine starting your business from scratch without any marketing or advertising. How do you get the word out? It's all about presence. Just like having a shop front where everyone knows you, being omnipresent digitally is key. Building awareness before customers are ready to buy is crucial. In the video space, we do this by creating valuable content, consistently showing up in our industry, so that when people are ready, they already know us. DM me to learn more.

Value. How is it communicated to the world outside of the products and services that you offer? That's precisely what we uncover in this short video featuring Steve Jobs discussing Apple's brand story. What emerges is more than a narrative; it's the embodiment of Apple's ethos coming to life and being conveyed authentically. "Our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world? What we're about isn't making boxes for people to get their job done...Apple at the core, its core value is that we believe that people with passion can change the world for the better." Simply explained, yet this concept bleeds through all of Apple's branding ever since these words were uttered on that stage. We apply this simple yet effective concept to the brands that we work with in order to clearly connect with their audience.

What does video have to do with your sales? In today's digital landscape, film and video have become influential tools throughout the buying process, driving increased sales. At each stage of the customer journey, video's impact is undeniable. Let's explore how: Top of Funnel: Lead Generation - There is so much noise out there in the digital landscape that the challenge has no become how you can stand out amongst so much content out there. By emotionally engaging prospects, it draws them into the top of the funnel, setting the stage for increased sales. Further Down the Funnel: Conversion Magic! As prospects progress, video becomes even more powerful. Using video on landing pages and websites can skyrocket conversion rates by up to 80%. This pivotal point in the customer journey can lead to phenomenal sales growth that can't be understated. Humanising a process that can seem so robotic can transform the way that your clients are interacting with your business. Think how you might be able to elevate that process for your company.

In the realm of brand storytelling, strategy reigns supreme. It's the secret ingredient that can't be ignored or overlooked. Here's the crux: production quality alone won't suffice, nor will an engaging plot without a purpose. I've witnessed the tale of two approaches. On one side, videos with blockbuster-like visuals, yet an empty core – no thought about distribution, no connection, no measurable impact. On the flip side, seemingly simpler productions, yet strategically moulded to resonate, engage, and drive results. When it comes to visual storytelling and videos, the driving force should always be strategy. How will it lead to results? How will it carve a positive path for your business? Let's be clear: exceptional storytelling isn't about skipping steps; it's about orchestrating them harmoniously. The symphony of strategy, story, and execution is what conducts success, creating an enduring melody in the minds and hearts of your audience. Curious about the world of video storytelling? Share your thoughts in the comments!