LANCE MONTANA

We’re diving into the real stories behind business — the bold risks, the unexpected turns, and the moments that make or break success. Watch this space. #LanceMontana #RiskyBusiness #B2BContent

“I left that meeting, I walked out. I said, if you guys want to go that way, it’s not with me.” What’s the riskiest business move you’ve ever made? Some risks pay off. Some crash and burn. But all come with a lesson. More dropping soon. Stay tuned. #LanceMontana #RiskyBusiness #B2BContent

This week, in The Brief, Episode 28 🚀 Mini-Lution Momentum If your brand doesn't need a total makeovers, why not try a mini-lution? Adam Hanft and our Creative Director Lloyd are all about "mini-lutions." They're about small steps for big impact without the upheaval. 😂 Comedy Comeback Laughter's leading the way in 2025’s ad trends, thanks to Motion’s report. Ads that crack you up? That’s serious business. 👎 Thumbs Down Instagram is introducing a new downvote button to help you say 'no thanks' to dodgy comments without causing a scene. Will it be used in the right way? 🏠 Raise the Roof As ecomnomist Richard Baldwin once said, "AI won’t steal your job, but the guy using it might." Here's how to team tech up with human ingenuity to push our industries to new heights, 🦉 Hoo Dunnit? Duo the Owl's is dead - or is he? Duolingo's latest stunt has gone viral, and it seems as well as lessons in languages, they're serving up masterclasses in marketing. 📚 Wuthering Bytes Spotify's latest plot twist involves ushering in AI-narrated audiobooks. But can they truly capture the soul of the books a la Stephen Fry? For all this and more, click the link below: https://lnkd.in/gpXqBZkD #TheBrief #Duolingo #AI #ContentReport #ContentStrategy #BrandEvolution

Did you know that no single environment is effective for every task? That's at least acording to Ron Friedman, psychologist and author of 'The Best Place to Work'. He reveals that the most successful companies tailor their workspaces to enhance specific tasks, creating hybrid spaces that adapt to various needs. While we've always embraced a hybrid in-office and WFH philosophy, it's also one of the reasons we take our WIP (work in progress) meeting out of the office to a local venue once a month - it mixes things up, helps us stay creative and gives us a chance to connect in person. Plus, working in West End and not making our way through the coffee shops feels sacrilegious! What do you do to stimulate creativity and change things up? Do you take your meetings out of the office? Where should we try next? As a little treat for sticking with us this far, please enjoy a gallery of our team this week's OOO WIP at one of our all-time fave cafes, Morning After. We look like we’re working hard - or is that hardly working? 🤪 #LanceMontana #MarketingAgency #DigitalMarketing #DigitalMarketingBrisbane #Brisbane #WestEnd

WE love making predictions. 🔮 Marketing predictions, that is (we’ll leave world events and sports to Nostradamus and Paul the Octopus). This time, we’re talking digital content and storytelling - and in 2025, it's all about AUTHENTICITY. We’re talking stories with soul, unfiltered truths, and content that provides genuine insight. In an AI-driven world, people are craving real, raw, and relatable. They want something human to hold onto. We’ve said it before when it comes to SEO, and it rings even truer now: authenticity is so much more than just a buzzword (we hate buzzwords). It’s the difference between forgettable and unforgettable. And it's going to make your content perform SOOO much better in 2025. Here are some ways to keep it real this year. 👇 1. This year, your face is your fortune! People are craving that personal connection. Pop into your posts more often and watch your engagement soar. 2. Honesty will be key. Tell us what's annoying you, or what you're absolutely loving, even if it's a hot take. Whether it's a post, a video, a photo - tell us a story and keep it raw and real. There's likely someone who agrees, and if not, it'll spark a convo. 3. Video is only getting BIGGER. With platforms like LinkedIn and Google Ads prioritising video, both short and long form video, edited and unedited, is where it's at. Just hit record. 4. Expect a shift away from corporate-speak on LinkedIn. Buzzwords and technical jargon are on the way out. Sure, maybe don’t post your wedding pics (unless weddings are your biz), but don’t be afraid to bring some personality. 5. The most engaging posts will be those written by YOU - not AI. Sure, use it as a guide where you need to, but use your own words (and trust us, we can tell). 6. Building personal profiles for your key staff could be a content game changer! Encourage them to share their own views, post content they love, and even take part in interviews - collaborative posts will get more engagement too. Remember, people connect with people, not faceless brands— make your team the face of your business! What are your thoughts? Are we on the money? Do you have any other content predictions you think we've missed? #LanceMontana #ContentPredictions #ContentStrategy #ContentMarketing

Lance Montana MD Laurence Wood enjoying the (rare - get it?) perks of the job. Follow for first access to new upcoming unfiltered SEQ business barons interview series.

If our maths is correct, next year will mark a decade of partnership with the incredible Urth Fitness team - and what a journey it’s been! 🥳 As a proud family-run business, Urth Fitness has built a strong down-to-Urth community over the years, and we’ve been lucky to support them across a number of marketing projects, most recently focusing on website development, digital advertising, and print. To celebrate their milestone 30th birthday last year, we launched a fresh, modern website to reflect their all-new brand identity that prioritises the user experience and seamless membership sign-ups. On the digital advertising front, our Google and Meta campaigns have delivered consistently strong results. In 2024 alone, we achieved a CPA of $20.86 and an ROAS of 902.20 - and we are continuing to see incredible results into 2025 —a testament to the high-performing strategies we’ve refined year after year. You can check out their awesome website here: urthfitness.com.au And click on the link below to find out more about how our partnership has helped Urth Fitness thrive in the digital space. https://lnkd.in/gTkxrbYf #UrthFitness #WebsiteDevelopment #WebsiteDesign #GoogleAds #ClientShowcase #DigitalAdvertising

This week, in The Brief... - Turn Back Thyme Cher’s hitting rewind, but she’s not stopping at the '80s—she’s landed in the 1680s! Witch trials, wordplay, and a whole lot of Cher. Click to see her rock the 17th century. - Full Stream Ahead Is LinkedIn the New TikTok for Business Professionals? LinkedIn's embracing video big time, making your professional glow-up sleeker and more scrollable. - Deep Dive Decoder From data dump to insight in minutes? Yes, please! OpenAI’s cutting-edge tool is here to change the game for those whose work involves a lot of research. We will be checking it out! - Shopping Shift Forget Google—Instagram and TikTok are where it’s at for Gen Z’s shopping sprees. Is it time for more cringey dance moves to sell your products? (we hope not) - Superbowl Showdown The MVPs of the Super Bowl are always the ads (in our opinion) - and this year, they were more than just eye-catching—they were hair-raising! Take a look. - Reel Results Google Ads is making it easier than ever to add some drama to your digital campaigns with their new 'Video' asset. See how you can make the most of your ads. - Marvel Mistakes? Marvel is claiming the errors spotted in their latest poster are down to “human error” but there are at least 4 reasons it’s got to be AI. Either way, it’s got everyone talking. Have a look and judge for yourself! To read more, head to: https://lnkd.in/gnYNh7xM #LinkedInvideo #VideoMarketing #OpenAI #TechTools #GenZ #SocialMediaShopping #TikTokTrends #SuperBowlAds #GoogleAds #DigitalMarketing #TheBrief

Who else is trying to keep up with the sudden demise of Duo the green Duolingo owl? 🦉 First, Duolingo made a post on Instagram reporting his "death" which ignited a viral storm online, drawing in reactions from major brands and organisations like the World Health Organisation and Netflix. Then, they posted a video of Duo being hit by a Tesla Cybertruck and offering a reward for identification of the driver: https://lnkd.in/gpJfpzdh And now Hootsuite have shared a video and update their profile pic to a Tesla Cybertruck: https://lnkd.in/gUvWGRqY Duolingo aren't a stranger to clever, viral marketing strategies, but we can't work out what's going on here just yet. Is it a rebrand? A new Duolingo mascot? A takeover by Hootsuite? What are your thoughts? Whatever it is, we're watching - and so are millions of other people!

Heard brilliant things about the inaugural CONTENT SUMMIT AUSTRALIA last year. So good to see such an interesting and quality lineup collection of ad, marketing and creator talent in beautiful Bris-vegas. Hope the event continues to grow year on year. Just a friendly PSA to watch out for Lance Montana Chief Content Officer Lucy Stephens, Studio Manager Alex Valentine, and SEO Analyst Chelsea Hancock at the upcoming 2025 event on 18th March. iPhones will be running hot - you never know which way these ladies are filming so if you're camera-shy wear a big hat! Front camera, back camera, hell, word on the street is Chelsea's packing a side camera... #ContentSummitAustralia #ContentSummitAus