Lexer

How CALECIM® Professional boosted customer retention by 31%: A data-driven success story from a premium skincare and haircare brand. We are excited to share how CALECIM® turned their customer retention challenge into a major win! ✅ 31% increase in repeat purchases ✅ 21.4% boost in revenue per email ✅ 30.1 % increase in orders per customer The key to success? 1️⃣ Smart promotions strategy backed by customer lifetime value analysis  2️⃣ Persona-based email marketing with precise audience targeting  3️⃣ Using Lexer Contact to send 1:1 VIP messages with a 5.89% conversion rate “By using Lexer's customer segmentation tools, we transformed our retention strategy with personalized messaging and promotions. Within six months, we saw improvements in retention and repeat purchase rates." Foo Mei-Zee, Chief Marketing Officer, CALECIM®. Their success demonstrates how a tailored approach can transform customer engagement and keep customers coming back. #EcommerceTrends #CustomerRetention #MarketingStrategy #RetailInnovation #DataDrivenMarketing #CustomerData

Our team is focused on making it easier than ever for brands to unlock value from their customer data - here's the latest! ⚡ We've seriously upgraded our data handling - from faster identity resolution to smoother schema updates and improved event processing. Plus, we've added great features like event chaining and better support for Shopify metafields to give you richer insights. 💡 Event Search got a speed boost and is now more intuitive to use. We've also introduced improved dataset labeling and new ways to understand customer lifestage and lifestyles, giving you a clearer picture of who your customers are. 🎯 Your audiences can now go live instantly, and we've expanded our integration suite with updates for Klaviyo, Movio, and Campaign Monitor. Plus automatic currency conversion, and you've got everything you need for scaled personalization.

Connect Faster. Discover More. Engage Better. The latest Lexer innovations are here! This quarter, we focused on seamless data connections, faster insights, and high-impact personalization—so you can spend less time managing data and more time driving results. ⚡️ Effortless data connection – We’ve made improvements to identity resolution, schemas, event entities, and more. 💡 Actionable insights – We’ve made Event Search more intuitive, added new filters, and improved dataset navigation. 🎯 High-performance personalization – With integration upgrades and instant activations, Lexer helps you activate the right audience at the right time—online and in-store. Check out some of our favorites below ⬇️ #customerdata #martech #personalization #CDP #CDXP

To end 2024, we’re excited to welcome 15 amazing brands to the Lexer community! We’re thrilled to partner with these dynamic businesses as they elevate customer experiences, drive growth, and achieve new levels of success. 🙌 Here's to a new year full of possibilities, partnerships, and progress. Welcome aboard! 🎿 Aspen One 💋 Intimo 👗 SHEIKE 💃 Tiger Mist 👙 I.AM.GIA 👔 Cambridge 👔 Joe Black 👔 Ganton 🧕 Siti Khadijah 🏄♂️ O’Neill 🤙 Hang Ten ☀️ Sol Angeles 🏕️ Voyager 🦬 Mountain Khakis 🛜 GigaComm

We recently launched our new report generator that turns data into meaningful metrics in seconds. Now we're sharing five must-have reports every customer-centric business should build to get started! 📊 Transform your customer data into actionable insights with our Lexer Track Tables quick start guide: ✓ RFM segment analysis ✓ Track omni-channel performance ✓ Store location metrics ✓ Customer acquisition trends ✓ First product purchase analysis #customerinsights #retailanalytics #customerdata

We’re focused on making insights easier!💡 With our latest update, creating high-value segments and discovering insights in Lexer Segment is now easier, faster, and more personalized. ✅ Improved attribute picker for smarter search ✅ Pin favorite attributes for easy access ✅ Quicker results with customized pre-set defaults ✅ Improved segment distribution analysis

Understanding customer behavior is crucial for making informed business decisions. But, tracking and analyzing customer metrics across segments has always been complex and time-consuming. 🆕 We're excited to announce the launch of Lexer Track Tables – a powerful new feature that transforms how businesses monitor and analyze segment performance over time. 📈 Our new table builder turns metrics into must-have reports in seconds! "What used to be a complex, technical process is now something any team member can master in minutes." David Chinn Lexer Co-Founder and CEO.

Team Lexer is on cloud nine after taking home two major awards at last night’s NORA ~ National Online Retailers Association’s PoPs ceremony! 🏆 Lexer (again) won the Data-Driven Insights Innovation Award - "An award recognized for commitment to empowering brands with advanced analytics for actionable insights, enhanced decision-making, and personalised customer interactions". A special shout-out to Paul Burdekin and the team at THE UPSIDE who were a key part of our award submission. They were the first client to leverage our new in-store clienteling tool, Lexer Serve, which launched late last year. Thank you for your progressive approach and eagerness to try new features. The results speak for themselves in the case study linked below. Lexer Serve has redefined in-store personalization by allowing retail staff to deliver unique customer experiences and capture valuable zero-party data in real-time. Case Study: https://lnkd.in/g2bQXx6C 🏆 And in personal wins, our very own Head of Sales and Partnerships in Australia, Aaron Luxmoore, received the 'Industry Elevator Award' for his significant contributions to elevating the Retail industry. Known for his boundless energy and positivity, Aaron connects tech partners and clients alike, creating an uplifting environment around him. Last year, he launched 'Friends In Tech'—a gathering across Melbourne, Sydney, and Brisbane where tech vendors in the Retail community come together to share challenges and wins, strategies and tips and to connect with like-minded people in a social environment. Congratulations, ‘A-Lux’—we’re immensely proud of all you do for Lexer and the retail tech community. *Congrats to everyone who was nominated, made finals and who won an award. For those interested in joining the next Friends In Tech event, send him a DM! The next one is happening on 5th Dec in Melbourne, and it’s going to be BIG! #NORA #noraawards #pops #theupside #lexer #CDP #cdxp #customerdata #techawards #clienteling

Our goal is to make your workflows smoother, insights more actionable, and personalization more impactful. We’ve just wrapped our biggest quarter yet, with 40+ new updates to help you seamlessly connect, analyze, and activate your customer data. 🤖 Effortless data connections: Streamlined integrations, custom events, new API docs. 📊 Actionable insights: Quick, impactful data access with improved search and new reporting. ❤️ High-performance personalization: AI recommendations, messaging, and audience activation. This is just the start—discover these and the rest of the Lexer CDXP AI-powered customer data and workflow tools in our latest release. 🔽 #customerdata #customerexperience #personalization #datainsights

Our biggest update! 🚀 We’ve shipped over 40 significant improvements that supercharge the way you connect, analyze, and activate your customer data. https://lnkd.in/gcuiW-MH 🧬 Effortless data connection 2024 has been a major milestone for new data connection capabilities. Integrating your systems and getting data into Lexer is faster and easier. 💡 Actionable insights Insights drive decisions, and we’ve made it easier to uncover what counts. With faster search, more customization, and new reporting tools, this release puts actionable insights in the hands of marketers. 🎯 High-performance personalization Personalization is a differentiator. Our latest updates bring smarter recommendations, new activation tools, and in-person experiences. Get ready to create 1:1 interactions online and in-store. Watch Aaron Wallis (Founder & CTO) and David Chinn (Co-founder & CEO) as they share the highlights —discover key insights, new features, and opportunities to drive results.