Linkby

🔊 New Podcast Alert 🔊 Need something new to listen to during your daily commute? Linkby’s Director of Partnerships - North America, Sophie Toporoff, recently joined affiliate marketing agency JEBCommerce's excellent Profitable Performance Marketing’s podcast for a chat. Among other interesting tidbits, JEBCommerce co-owner, CEO and podcast host Jake Fuller and Sophie covered: 👂 The fascinating merger of PR and affiliate channels 👂 How Linkby bridges the gap between PR and affiliate marketing, creating a marketplace that benefits both publishers and brands with scalable, performance-based content strategies 👂 Sophie's pivot from traditional PR to affiliate marketing during the pandemic Wrap your ears around it via the link below! #Podcast #JEBCommerce #AffiliateMarketing #ProfitablePerformanceMarketing

Shout out to our UK Publisher Partnerships Lead Millie Talbot AND UK Senior Partnerships & Growth Manager Tom Kielty-Adey, who have been shortlisted for Hello Partner’s ✨ Hero100 List✨  for 2024! The Hero100 is an annual community-driven list that recognises the very best affiliate and partnership ‘heroes’ from around the globe. Each nominee has been put forward by one of their clients who “think they deserve to be recognised as one of the top affiliate managers, partnership managers, or account managers in the industry.” We'd love you to show your support for Millie and Tom by voting for them to make the official Hero 100 List for 2014 via this link: https://lnkd.in/g39JfUYs #Linkby #HelloPartner #Hero100 #StaffRecognition

It's official: The Collagen Co's Glow Shakes bring all the shoppers to the yard…🥤(or, should we say, to the checkout page) Just ask Daily Mail Australia, who recently picked up a campaign about one customer’s astounding transformation. In just 28 days, Liza shed 10 kilos and was left feeling like a ‘whole new woman’, just from drinking the brand’s meal replacement shakes for breakfast and lunch. Liza's story struck a cord with Daily Mail readers with $12,000 in total sales flying out the door in just the first few hours. 💸 Five budget extensions later, the partnership (which is still ongoing!) is one of Linkby's longest running success stories. You can check out the glowing coverage below! https://lnkd.in/gr37E6cs #HotOffThePress #AffiliateMarketing #PublishingPartnerships #LinkbyWins

Here at Linkby, we don’t just onboard you to the platform and then leave you to your own devices – we have a dedicated team to help set you up for success. 🌠 Take New Balance for instance. Our UK Group Partnerships Manager Mina Vanessa Kitsos has helped the brand reach a diverse range of audience environments with coverage on the likes of The Independent and Manchester Evening News, as well as parenting site Mumsnet. Reflecting on their experience, Partnerships & Affiliate Lead, David Mirshahi shared this testimonial: “The platform is easy to use and the Linkby team always shares tailored recommendations, carefully crafted around our campaign objectives, to deliver strong performance and drive positive ROAS for New Balance.” You can read the rest of David’s glowing review below! ✨ #LinkbyWins #CustomerTestimonial #Partnerships

We're pretty proud of all that we’ve accomplished since starting #Linkby, but it’s our people that we’re especially grateful for. 🎆 That’s why we’re so excited to celebrate some major Linkby milestones of late. From leading our teams to success to selling the Linkby dream to hundreds of high-caliber brands and just about everything in between, here are a few special teammates we’d like to shout out. Two years: ⭐ Chief Content Officer Vanessa Lawrence (NA) ⭐ Group Partnerships Manager Mina Vanessa Kitsos (UK) Three years: ⭐ Senior Manager of Global Revenue Operations Gillian Dupuis (NA) ⭐ Senior Partnerships & Growth Manager James Forde (NA) Four years: ⭐ Head of Partnerships Caitlin Hibbert (UK/NA) We couldn’t do this without you! #Linkbyversary #WorkAnniversary #StaffAndCulture

📆 What’s happening in December! 📆 With Black Friday and Cyber Monday sales starting to kick off already, now is the perfect time to get your campaign briefs (and gift shopping) squared away. But that doesn’t mean there aren’t plenty of other moments to tap into in December across the globe. From Christmas to Boxing Day and even New Year’s Eve, there are plenty of amazing content opportunities on the horizon to help finish the year with a bang. Here's what's coming up: GLOBAL 👕  December 12 | Christmas Jumper Day ❄️ December 21 | Winter Solstice 🎅 December 24 | Christmas Eve 🎄 December 25 | Christmas Day / Hanukkah Starts 🛍️ December 26 | Boxing Day 🎆 December 31 | New Year’s Eve NA 💚 December 9 | Green Monday 📦 December 14 | National Free Shipping Day ❗ December 21 | Super Saturday UK 🎁 December 20 | Mad Friday Don’t forget to save this post, and reach out to a Linkby rep if your brand is looking to tap into any of December’s key moments! #ContentPlanning #MarketingStrategy #KeyDates #Christmas

While your 'gram feed during July and August might have you believe that a 'Euro Summer’ is the hottest travel ticket, the numbers say otherwise. 🙊 The global tourism boom is shifting to Asia – and nobody knows this better than Experience Travel Group (ETG). For their first campaign with us, ETG wanted to build awareness for their Sri Lanka tours and experiences by tapping into the audiences of a well-respected publisher. And we don’t know if you’ve heard, but helping newer brands grow is kind of our specialty. 💅 Excitingly, The Standard accepted the campaign and produced a wanderlust-stoking piece of content which you can check out below! #HotOffThePress #LinkbyWins #LinkbyxExperienceTravelGroup #Partnerships

Last week, our Co-Founder Adrian Fagerlund and Publisher Partnerships & Content Lead – AU Maddison Glendinning attended Are Media Pty Ltd’s upfronts – an inspiring event looking at what’s to come in 2025. Adrian appeared alongside Head of Affiliate Partnerships Lauren Leisk and General Manager – Entertainment, Susan Armstrong to discuss all things affiliates, as well as our ongoing relationship with Are Media to help create opportunities for standout commerce content. This sentiment was echoed by CEO Jane Huxley who shared that one of the company’s two core beliefs for the coming year is that “content legitimises transactions.” Jane also reiterated that that content is strongest when created by humans as journalists have emotional intelligence which cannot be replicated by AI. We also learned that 77% of women share about a product after they buy it – so getting your brand in front of women has never been more important. And that’s where we come in! Reach out at the link below to have a chat with one of our team about getting your Linkby journey started. https://lnkd.in/gcEGvqRG #Linkby #AreMedia #CommerceContent

🏆 Welcome back to another Global Content Spotlight! 🏆 Your monthly digest of the latest and greatest across our network of 200+ premium publishers in North America, the UK and Australia. Here are some of October’s best: 🎃 Best Halloween Tie-In: Refinery29 UK x Dr. Martens plc | A newer brand to Linkby (and one so many of you are excited to work with), the team behind Dr. Martens was thrilled to secure this boo-tiful dedicated piece announcing its on-brand collab with the poster child for rebels: Wednesday Addams. https://lnkd.in/gMUA5zHF 🏋♂️ Strongest SEO Update: CNN x Beauty Pie | Christmas is just around the corner (sorry), and CNN is mopping up as much early SEO juice as possible. Beauty Pie took out the coveted #1 spot in its top-performing ‘Best Beauty Advent Calendars’ listicle. https://lnkd.in/gPEYfKP8 🔗 Best Link Density: The Independent x Ralph Lauren | The Indy is at the top of Ralph Lauren’s nice list thanks to this expertly-curated edit of the best Christmas gifts by the luxury brand (including the adorable Polo Bear sweater). With a ton of Linkby links scattered throughout, this piece was always going to be a hit. https://lnkd.in/gUhxdNEf 📈 Most Budget Top-Ups: Daily Mail Australia x The Collagen Co | By leveraging the power of its homepage and writing a great piece of content, Daily Mail Australia had the budget topped up three times in 72 hours after maxing out its initial budget in less than 24 hours. Things we love to see? This. https://lnkd.in/gr37E6cs ⏪ Best Reverse Pitch: The Daily Beast (US) x LELO | You’ve heard of the G-spot, but what about the A-spot? The result of a snappy Reverse Pitch from The Daily Beast, this dedicated review was a win for LELO, highlighting all the unique, customizable features of the LELO Enigma Double Sonic A-Spot Vibrator. Intrigued readers helped the campaign hit budget within just two days. https://lnkd.in/gY6J46F2 💸 Fastest Delivering Campaign: Yahoo Australia x Motto Fashions | Yahoo Lifestyle’s audience 🤝 TV stars. The Yahoo Lifestyle audience loved the story on Julia Morris’ favourite top from this Aussie fashion brand so much that it maxed out the initial budget in less than a day (and the subsequent top-up in a matter of hours). https://lnkd.in/g3jnBjjh Keep an eye out next month for our November wins! #LinkbyWins #GlobalContentSpotlight #PublisherWrapped

What’s the easiest way to take your brand global? By utilising the Linkby platform, of course! 🌏 With five markets at our disposal, we can help your brand secure premium coverage on some of the world’s most famous publishers. Take English luxury brand Liberty., for example. The brand wanted to test the waters in the Australian market, so UK Senior Partnerships & Growth Manager, Henry Olabi-Royall worked with AU Customer Success Executive Paige Mansikka to craft a compelling brief that caught the eye of Are Media Pty Ltd's editors. The result? Top five inclusions in the best beauty advent calendars round-ups across #Elle, #MarieClaire, #WHO and #NowToLove. 🔥 You can read Elle’s write-up below! #HotOffThePress #LinkbyxLibertyLondon #CrossMarket