LuminateCX

When was the last time you needed to pivot your MarTech...and how easy was it? Having an agile marketing stack means faster campaign rollouts, real-time insights, and the freedom to test new strategies without wading through lengthy processes. It also give the ability to pivot quickly which can level-up your marketing. In this latest article from Anthony Hook, he opens up the topic of what it means to have an Agile Marketing Stack, as well as calls out some signs to notice for when it is time to change. Read the article on the LuminateCX website here - https://lnkd.in/gPyr9dYz #MarTech #DigitalTransformation #MarketingTechnology #CustomerExperience #MarketingStrategy

✅ Things to consider when moving to a composable DXP. As we enter the final straight for 2024, if you have had thoughts about doing a DXP switch to a composable approach, it is well worth taking a read through this DXP transition guide. https://lnkd.in/gdypaXip Anthony Hook covers off 14 key points to keep in mind, and he provides some excellent practical advice for leaders in the marketing and technology space. If you are not looking to make a DXP move just yet or perhaps you’re curious about whether your current set-up could be performing better, get in touch with us at LuminateCX and follow for more helpful content. #DXP #ComposableDXP #Strategy #DigitalTransformation #LuminateCX

Founded to solve this exact problem, LuminateCX takes a new approach to achieving Customer Experience outcomes. This is a great article explaining some of the major benefits of a fractional and composite approach to resourcing your senior decision making leadership. If you want to learn more about our Evolve process and how we can help. You can learn more at our website, or reach out to one of our team. #cx

Are your metrics telling the correct story? In this article from Dan Shaw, he explores how often there is a heavy reliance on certain metrics to validate marketing efforts, but sometimes these numbers don't paint the right picture. He also lays out 7 steps to ensure you are using the right metrics that reflect the impact to your business. Check out the article below and follow LuminateCX for more content like this. https://lnkd.in/ewuMNA5C #marketingmetrics #datadriven #customerexperience #digitalstrategy

Are we experiencing a mirage or oasis? 🌴 Following a recent article on 'The Great Averaging,' Steven Muir-McCarey dives deeper with a compelling new piece that explores the intersection of applied knowledge, experience, and AI. In this latest article, Steve delves into the key skills organisations need to effectively harness AI and help to stand out from the competition. He also shares a practical, actionable framework that can empower leaders and teams to navigate and leverage AI's potential confidently. You can see the article here - https://lnkd.in/g6FeRNfu For more content like this, follow LuminateCX Here is the earlier article about 'The Great Averaging' - https://lnkd.in/gMYm3fu7 #DigitalTransformation #Leadership #AIInBusiness #TransformationJourney #NextGenTechnology

Data is the new currency, but are you cashing in? 💸💸 Most businesses collect data but don’t know how to turn it into revenue. By shifting your data strategy, you can unlock new revenue streams, forecast customer needs, and turn insights into action. In this latest article from Steven Muir-McCarey, he explores this topic and offers a range of tangible actions and real-world examples into how data can be used to improve business outcomes. You can read about these insights on the LuminateCX blog - https://lnkd.in/gn_SiXu4 #DataStrategy #DataGovernance #RevenueGrowth #DigitalTransformation #DataOrchestration

Do you know the value of your customer data? And what happens if it gets ignored? Steven Muir-McCarey has put some fantastic thoughts together on the topic, that is well worth a read - https://lnkd.in/gj5E2kei For more content like this follow LuminateCX, and if you would like to see how your customer data can drive growth then contact us about booking a Spark Session. #customerdatamanagement #datamanagement #DataPrivacy #BusinessIntelligence #CustomerRetention #RiskManagement

Do you know the value of your customer data? And what happens if it gets ignored? Steven Muir-McCarey has put some fantastic thoughts together on the topic, that is well worth a read - https://lnkd.in/gj5E2kei For more content like this follow LuminateCX, and if you would like to see how your customer data can drive growth then contact us about booking a Spark Session. #customerdatamanagement #datamanagement #DataPrivacy #BusinessIntelligence #CustomerRetention #RiskManagement

Modernising doesn’t have to mean blowing the budget. In this latest post, Anthony Hook shares some valuable and practical steps on how you can innovate without breaking the bank. Have a look at these 8 steps that help your innovation efforts - https://bit.ly/3CccbW5 At LuminateCX we can provide the support help map out a modernisation plan that aligns with your goals, scales with your business, and understands your budget. If you’re ready to have a conversation, then contact us about booking a Spark Session. #digitaltransformation #innovation #martech #marketingoperations

What is the cost of staying on "good enough" platforms? It could be more than you realise. In this recent article, Dan Shaw offers some thoughts on how these systems could be quietly draining your resources, impacting productivity, customer trust, and hampering growth opportunities. Read the full article here -https://bit.ly/3YoVQ85 If you’re ready to take a look at your existing stack, a Spark Session with us at LuminateCX might be exactly what you need. We will explore how a modernised platform can streamline operations, boost security, and fuel growth. Book a Spark Session today and discover the true potential of your digital platform. #digitaltransformation #datastrategy #martech