MagicBrief

"We've used alternatives and we chose MagicBrief... the speed at which you guys are updating the tool and shipping features is unparalleled" - Jackson Corey, Founder and CCO @ Darkroom. Building fast

Word on the street is that the hottest- sorry, most talented** marketers read Internet Ads Club 👀 It’s like fight club for marketers. But it’s me rounding up the most scroll stopping ads from the feed. AND giving you creative intel on 2 brands that are crushing it atm. AND giving away a free collection of ads. Every. Two. Weeks. For. Free. Yep. Next edition drops Thursday. See you there 🫡 (link to subscribe in comments) MagicBrief

"MagicBrief eliminates inefficiencies from legacy platforms, allowing teams to spend more time on creative development." - Ad Age Your creative team should be moving at the speed of culture. Instead, they're moving at the speed of spreadsheets. You hired them to create breakthrough work - but they spend most of their time juggling platforms and drowning in data entry. Exactly what they weren't hired to do. MagicBrief handles all the grunt work - from creative research and competitor analysis to analytics and briefing - all in one AI-powered platform. So your creative team can get back to what they do best: creating. We're so proud to partner with world leading brands and agencies who also believe in the magic of putting creative first - and we're currently onboarding a select few teams to get early access to the future of creative intelligence 👀 If you've outgrown your current workflow - let's chat.

We made the ultimate sacrifice... We spent money on brand advertising. A billboard. For a SaaS tool. For performance marketers. In 2025. To our fellow performance marketers: yes, we know. The ROAS on this is questionable at best. And no, we can't properly attribute it. (Though feel free to mention it in your demo call – that would help.) We built MagicBrief to help marketers spend their ad budgets more efficiently than we just did. That's just how much we care. P.S. At least it wasn't a Super Bowl ad. P.P.S. Brand marketers, before you start typing that comment – yes, we're joking.

POV: You're a marketer who needs fresh ad ideas for 2025 but your brain is refusing to cooperate being back at work after the break. Good news - that's why we created Internet Ads Club.⁠ ⁠ Every 2 weeks we serve up 3 killer ads, 2 brands worth stalking, and 1 hand-picked ad collection right into your inbox. ⁠ ⁠ It's quick, actionable, and completely free.⁠ Our latest editions featured ads from:⁠ 💄 Summer Fridays 🌸 Breeze Balm 🧥 The North Face (those marketers deserve a raise) ⁠ Still not subscribed to Internet Ads Club? A real shame. Head to www.internetadsclub.com to get the very next one in your inbox!

Finally, a briefing tool that retains ALL the creative context. Our final day 12 unwraps our briefing tool. Add dynamic modules to share asset dimensions and relevant assets - plus you can embed creative reference directly from our Inspire library to get everyone aligned to the end vision. Share the link with anyone, and they can upload their content directly back into the brief link. No more combing through assets in G-Drive.

A caffeine shot of ad inspiration, curated for relevant seasons and themes 🎁 Day 11 unwraps our curated ad collections. The perfect hit of inspiration for the fatigued marketer to inspire new concepts and try new angles.

Day 10 unwraps a small but mighty organisation feature... sub-folders in Insights 🗂️ Organise your 93928 creative reports easily to know exactly where to find the numbers you're looking for.

A creative sorting hat that detects winners for you 🧙👀 For Day 7 and 8 - Meet CoPilot & Wizard Scores (your ultimate creative testing suite) 🛫 CoPilot allows teams to: - Set custom performance targets - Automatically cohort and analyse your ads - Instantly identify winning creatives and scaling opportunities Plus, our Wizard Scores measure your creative performance across four key stages of the audience journey: - Hook Score: Have you hooked attention? - Hold Score: Have you held attention? - Click Score: Have you driven a click? - Buy Score: Have you driven a conversion? Which sets the ground for your creative team to find opportunities to iterate and optimise. Simplify your creative testing for 2025. ✨

We turned 'obsessively checking competitor ads' into a feature. You're welcome. Day 6 and 7 of Magic unwraps our new For You feed and competitor Hooks tab – your automatic creative research powerhouse 🎁 Think of it as your personalised window into competitor creative. Every time brands you follow launch new ads, you'll see them instantly in your feed. No more manual searching, no more missing launches, no more "how did we not see they were testing this?" How it works: 1. Follow any brand you care about 2. Get real-time updates when they launch new ads 3. See emerging creative trends before anyone else 4. Spot new hooks and angles as they're being tested We built this because manually tracking competitor ads is literally the worst. Now you just follow brands and we do the rest.