MagicBrief

Searching for ad inspiration just got a whole lot smarter... Meet our new AI Smart Search 🔍 The latest upgrade to MagicBrief Discover Type what you want to see, find it in seconds. Skip the platform ad libraries. Skip the endless scroll. Just simple search, for instant inspiration. See it in action👇

Having the ability to track spend allocation and top level performance by an hourly or faster incremental pace on days like today is crucial. Our team has been using MagicBrief for a few months now and their creative analytics tool allows us to hundreds of different performance metrics across dozens of ads in an instantaneous chart. This can be manually refreshed to stay up to date with your performance metrics and trends allowing you to scale budgets faster and our entire team will be using this today to drive incremental growth for our brands.

Very honoured to have tech industry expert Elmo visiting the office today 🐶 His key initiatives include implementing tail-driven development and reducing fech latency. While his coding skills are a bit ruff around the edges, he is a very valued member of the MagicBrief engineering team ❤️ Dan Matthew

just really holding space for our end of year numbers x MagicBrief

🙂↕️✌️ . . . MagicBrief

these are the wizards building ur fave creative strategy tool btw

Can we just take a moment to celebrate PuraU Health's epic BFCM win? They ran a 50% off for 50 minutes sale and absolutely blew it out of the park - over 1500+ orders in the first hour and it was their biggest most profitable launch to date 🔥 Plus, when comparing their ad performance to BFCM last year, they more than DOUBLED their ROAS 💪 Huge credit to the team for getting creative with their ads in the lead-up to this launch - split-testing different statics, brought the humour with warehouse skits (seriously, that pimple popping hook is gold), lo-fi founder videos, and even pranked the co-founder with a surprise billboard to hype up the sale. “Our top ad in MagicBrief had an average ROAS of 10+ & thumbstop rate of 45% !!” - Acacia Clarke (Founder) THIS is exactly how brands can leverage creative to win 🏆 Some launch day stats: - Launched with an MER of 4% - Multiple 6 figures in revenue within the hour with over 6 figures in profit - Sales beat all of November 2023 in the first hour So stoked to have PuraU onboard at with MagicBrief - we’re beyond proud and can’t wait to keep cheering you on as you grow! CC Reever Botha Acacia Clarke

Is your BFCM offer the right one? 👀 As we dive into the busiest eCommerce season of the year, brands are either gearing up for their biggest sale push or preparing for a performance review if they started early (SO many Aussie brands seemed to go early this year!!) Many of you have likely been micro-testing different offers and messaging angles over the past few weeks and months in preparation for BFCM, and you may even be planning another big push for the festive season or the new year. So, which offer and messaging ACTUALLY resonated best with your audience, and which should you consider repeating in the future? Answer: I can't tell you, but your ads can. This is one of the QUICKEST ways to get a read on which offers and messaging you've tested have delivered the best results. Create groups to isolate different offer messaging (20% off, 30% off, free gift, free shipping, etc) and build a comparison report with your target metrics in MagicBrief 🔮 Find the winner, rinse and repeat. Happy shopping 🛍️

6 new ads scripted, filmed, and edited in less than a day, with a MagicBrief report set up and ready for creative testing. No use talking the talk if you can't walk the walk. This is how every team can supercharge their ad creative with MagicBrief 🫡 I'm comparing 2 different "education" angles in this test: A) Functional benefit (MB is a tool that lets you test different creative elements) B) Teams benefit (MB enables your creative and performance teams to collaborate more effectively) Here's my process: 📝 1) Created an Inspiration board on MagicBrief for different styles of ads 🪝 2) Wrote the script for 2 "core" video angles AND wrote 3 hooks for each angle (played with different visuals, text and messaging) 🎥 3) Set up and filmed on my trusty iPhone 🎬 4) Edited the 2 "core" videos (DaVinci Resolv + CapCut) 💥 5) Pasted the different hooks onto the "core" videos 👉 6) For each core video, I wrote 2x Headlines and 2x Primary text options 🤮 7) Uploaded everything into ads manager while the site made my computer bug out 948828 times (why is this never a smooth process) 🔮 7) Once live, I set up a new report in MagicBrief filtered for Ad Name > Contains > Educational (to filter for only these ad sets) 📊 8) Watch and learn The metrics I'm looking for: ✨NORTH STAR METRIC: Leads - we're a subscription SaaS business so can tolerate a higher cost per lead due to a higher AOV / LTV than most eCom brands - I'm more concerned with the "quality" of the leads that come through our sales funnel. 🌸CREATIVE METRICS: This is where MagicBrief really shines. Thumbstop Rate: I have a track record of very high thumbstop % when I make vids (both for MagicBrief and my UGC content for brands) so I set the bar pretty high here (I want >50%) - need to make sure people are stopping the scroll. Thruplays: Meta wants to keep you on their platform so better thruplays = better placements AND of course more people are staying long enough to get the whole message of the ad. Hook, Hold and Click Score: These are MagicBrief's wizard metrics and I use them as a sense check of how we have grabbed attention, held attention and then driven a click. Once the data populates I'll be able to answer 2 key questions: 1) Which angle performed better for us? 2) Any winning hooks I can repurpose for future ads? Stay tuned !! 🤗

"We've used alternatives and we chose MagicBrief... the speed at which you guys are updating the tool and shipping features is unparalleled" - Jackson Corey, Founder and CCO @ Darkroom. You heard that right. We ship new features nearly every week and don't plan on slowing anytime soon 😮💨