Mahlab

Everyone’s asking teams to do more with less in 2025. Chris Jenkins has three ideas to help you rise to the challenge, but here’s the catch: none of them will matter if you don’t get number 3 right. Curious? Find out why trust is your most powerful productivity tool: https://lnkd.in/gapRvEAc

Meta’s scaling back fact-checking, leaving brands feeling exposed to the growing risks of misinformation. Trust isn’t built in a day, and it’s never built in a crisis. The best time to protect your reputation? According to Chris Jenkins, it’s right now. Here are his recommendations for building reputational resilience: https://lnkd.in/gpkSwSCQ

“Membership organisations must move beyond a one-size-fits-all value proposition. The challenge they are increasingly facing is: are we meeting the diverse needs of our members enough for them to renew their memberships when their budgets are tighter than ever?” Jelena Li highlights the urgency of nuanced communication strategies to engage and retain members. Hear what the rest of the team learned in 2024 and how they’re shaping strategies for 2025: https://lnkd.in/gJyEs_qn

"Success isn't about better translation of global initiatives. It's about becoming master storytellers of Asia’s unique market dynamics." Gustaf Wick reflects on why championing local market needs is essential to creating impactful global-local strategies. Hear what the rest of the team learned in 2024 and how they’re shaping strategies for 2025 here: https://lnkd.in/gJyEs_qn

Congratulations to Hallie Donkin on joining the IABC New South Wales Board. Hallie's appointment is a well-deserved recognition of her unwavering commitment to meaningful, impactful communications. We’re excited to see the fresh perspectives and contributions she’ll bring to the IABC community in the year ahead.

"Audience-led communications will be at the forefront of thinking in 2025. It’s so important to make sure you’re talking to the right people, at the right time, and in the right place, and not rely on a ‘spray and pray’ approach.” Em Donnelly shares her perspective on evolving audience expectations and the strategies to meet them. Hear what the rest of the team learned in 2024 and how they’re shaping strategies for 2025 here: https://lnkd.in/gJyEs_qn 

“We will need to focus on balancing AI capabilities and client expectations for its use with human creativity, and seek to maintain or rebuild trust and authenticity with audiences.” Kim Richards reflects on how to blend AI-driven efficiency with human-led creativity to create impactful business communications. Listen to all of our team’s reflections on 2024’s biggest lessons for curious communicators: https://lnkd.in/gJyEs_qn 

"Understanding who you need to influence, clearly articulating your direction, and explaining why it matters will be a key part of any successful leader’s strategy in the year ahead." Lily Carlyon shares why curiosity and clarity are essential for navigating complex B2B environments in 2025. Listen to all of our team’s reflections on 2024’s biggest lessons for curious communicators: https://lnkd.in/gJyEs_qn

What defined the strategies that stood out this year? And how will those lessons shape the road ahead? In our final Insights article for the year, the team reflects on what 2024 taught them. For Cara McLeod, 2024 was a transition year—both globally and for Mahlab, as we expanded into Asia and reintroduced our brand to solidify our position as a deeply curious business communications house. Listen to all the insights here:  https://lnkd.in/gJyEs_qn

Engineers Australia (EA) needed to reimagine its communications to connect with its diverse membership and the wider community, inspiring pride and positioning engineers as key players in some of Australia’s biggest challenges, including sustainability and climate change. Using audience insights, strategic content planning, and a shift to visually-led, multimedia storytelling, we helped EA engage members, amplify their voice, and highlight their impact. Explore the full case study to see how we’ve transformed EA’s communications strategy over the past decade: https://lnkd.in/geu6gGWt