Mamamia

Who’s making the world a better place for women this week? McGrath Foundation has been doing it for 20 years but this week is going to be massive with the The NRMA Pink Test kicking off in Sydney tomorrow. 🏏 Over the past 20 years, the Foundation has supported over 150,000 families and now has 261 McGrath Cancer Care Nurses in communities across the country. In partnership with Cricket Australia and Sydney Cricket Ground, the Pink Test plays a big part in building awareness of the Foundation and driving fundraising to continue to provide support to Australians going through cancer. Yesterday, McGrath Foundation announced that from next year the Foundation will be expanding its services and providing nurses to patients with any type of cancer. 📈How can you support? Head to www.pinktest.com.au to buy a virtual seat to support care for all cancers. Over 32,000 seats and $600k has been raised before the first ball! 🩷 Congratulations Tracy Bevan and the whole team at McGrath Foundation on an incredible 20 years. We hope this is your biggest year yet.

As we reflect on a massive 2024, the team at Mamamia have achieved remarkable milestones that showcase our commitment to powerful storytelling and impactful content together with our purpose of making the world a better place for women and girls: In 2024 we published over 5,000 pieces of content on Mamamia.com.au, over 2,200 podcast episodes and more than 3,000 social posts. Our leadership in podcasting made significant waves, with multiple shows dominating the Australian Apple 2024 charts: • Top Ten Shows: Mamamia Out Loud, No Filter, and True Crime Conversations • Top Ten New Shows: Mid • Top Ten Subscriber Shows: No Filter and Mamamia Out Loud We are also immensely proud of the successful client partnerships and the communities we’ve built together this year and excited about the ground breaking partnerships that are coming in the new year. Looking ahead, 2025 promises even more excitement! Building on our incredible strong content brands we have Hot Pod Summer kicking the year off with a bang, new content brands Butter and Biz launching in February, and the incredible One Million Women project launching in March - an inspiring initiative to improve the health of 1 million Australian women. And that’s only the beginning. Our ongoing collaboration with RizeUp Australia continues into 2025 providing much needed assistance to women and children in need. Here’s to another year of connection, storytelling, and positive impact. Wishing everyone an extraordinary 2025! 🎉🌟

We’re calling it: desk decorating is officially a thing this festive season. 🎄🎁⚡️ After hosting our own Christmas desk decorating competition at Mamamia HQ, we couldn’t wait to take the festive fun on the road. Enter the Carat x Mamamia Christmas Desk Decorating Competition, spearheaded by our very own Isabelle McConaghy and Sophie Mateer. The goal? Celebrate the incredible campaigns we’ve collaborated on this year while spreading some serious holiday cheer. And the Carat team delivered 🎁 🏆 The BWS account team wowed us all with their show-stopping Christmas Arc de Triomphe. ✨ The Woolworths Supermarkets account team came in a close second with their stunning handmade Mamamia sign (we’re obsessed). 🌞 The Galderma account team brought the Aussie summer Christmas vibes we all needed. A big shoutout to Summer Jane and Joe Gannon from the Carat Culture Club for helping organise this fantastic initiative. The event ended with mimosas and pastries, the perfect way to close out an incredible year. #officelife #officechristmas #sydney

Today we hosted our first Holiday Hangout at Mamamia HQ, where our mini VIPs finally got to see what their parents do all day (and raid our legendary snack stash - like parent, like child 😉). From our podcast studios to the boardroom, there were: 🎨 Face painting masterpieces 🎵 Dance moves that put our TikTok game to shame 🪄 Magic tricks (some more successful than others) 🎈 Balloon animals of questionable species 🍕 And enough pizza to fuel our next quarter's strategy sessions Props to our P&C team (Nicolle Stuart, Hayley Laverack, Lisa Fallon & Yvette Bay) for pulling it all together, and to all our future media moguls who gave the office their stamp of approval.

What’s getting clicks in Branded Content in the last working week of the year? Our Audience Editor, Charlotte Begg, pulled together the latest roundup of what’s resonating with readers. From gift guides and fashion tips to unforgettable nights out – this week, it’s all about prepping for the festive season. Our best-performing #advertorials from the last week: Megan Kelly helped readers tick off their holiday shopping lists with a fun interactive advertorial for Priceline Pharmacy in “Need to buy a Kris Kringle? Take our gift finder quiz.” 🎁 Cassandra Green, Morning Editor, shared 8 instant hacks to elevate your wardrobe for eBay – just in time for social season. 👗 Laura Brodnik, Head of Entertainment, guaranteed a night of laughs for Titanique (Australia) with “Need a night out with friends? Titanique is guaranteed to blow up your group chat.” 🎭 ❓Page views are one thing, but do advertorials actually work? ✅ 71% of readers have bought products/services after reading about them on Mamamia.* 86% intended to buy products/services after reading about them on Mamamia. ❓ Want more? ✅ Chat to your Mamamia sales rep about the effectiveness of Branded Written Content and how it can work for your brand. #brandedcontent #advertorials #marketingtips

Can you copyright your… vibe? One influencer certainly thinks so. Naturally the Mamamia Outloud pod hosts had to unpack. ⏮️ In case you missed it. Sydney Gifford, a Minnesota-based lifestyle influencer with 300,000+ Instagram followers, is suing Alyssa Sheil for allegedly copying her "vibe". Gifford's feed is a sea of white and beige, but when she noticed Sheil's strikingly similar content, she took action. 💸This isn't just about matching aesthetics. Gifford claims Sheil has replicated her entire online persona, from product promotions to self-presentation. Gifford reports her Amazon sales drop when Sheil posts similar content, adding financial stakes to the dispute. ⏭️ What’s next? Gifford has secured copyrights for her posts and filed a lawsuit, potentially setting a precedent for digital intellectual property. What do you think? Can a "vibe" be copyrighted? Should it be? CREDITS: Hosts: Holly Wainwright Mia Freedman & Jessie Stephens Group Executive Producer: Ruth Devine Executive Producer: Emeline Gazilas Audio Production: Leah Porges Thanks to our presenting partner Squarespace ✨✨✨

After 149 shows across 51 cities, Taylor Swift’s Eras Tour has come to an end. Perfect timing for The Spill podcast team to deliver their Brutally Honest Review. From surprise celebrity guests, to tragedies, heartwarming moments and a romance that defined this pop culture event they cover the best and worst moments from the Eras Tour. CREDITS Hosts: Emily Vernem and Laura Brodnik Guest: Mamamia's Entertainment Editor Tina Burke Social Producer: Olivia James Audio Producer: Scott Stronach Executive Producer: Kimberley Braddish Listen: https://lnkd.in/ghdm-Ye3

✨2024 Core Values Champions✨ As 2024 wraps up, we celebrated some absolute legends on the Mamamia team. These are the people who live and breathe our values every single day. 🌟 One Team, One Dream Teamwork makes the dream work, and Michelle Fry (Guest) nailed it this year. From clear communication to stepping up when it counts, Michelle’s been the driving force behind the incredible One Million Women Project from the beginning. 🌟 Always Walk in Her Shoes Karen Alexander went above and beyond for our audience and clients, proving that prioritizing their needs is always worth it. Karen, your SQUAD clients are so lucky to have you. 🌟 Measure Twice, Cut Once When everything’s moving a million miles an hour, it’s Madison Lunz who reminds us to pause, think, and get it right the first time. 🌟 Spark Positive Change Got a problem? Hayley Laverack’s got a solution—and probably three fresh ideas just incase. Your creativity has made such a difference this year, Hayley. 🌟 Put Your Sparkle On Positivity is contagious, and MMOL producer Emeline Gazilas is proof. Your energy lights up the office and the podcast studio, thanks for bringing the good vibes every day. 🌟 All-Rounder Head of Content Eliza Sorman Nilsson has totally revamped how our Editorial teams work together. She’s streamlined processes, brought everyone closer, and turned big ideas into action, all with her calm, no-drama vibes. To all our winners and everyone on the Mamamia team who keeps showing up to magic happen and smashing it out of the park, thank you for making 2024 amazing. Here’s to an even bigger 2025. #values #awards #endofyear

It's a bit of a research cliché that "attention spans are getting shorter" but ~PLOT TWIST~ YouTube's latest stats are telling a completely different story. Mamamia Partner Strategy Manager Morgan Danger (Clancy) breaks down why YouTube is more relevant than ever: 📈 The numbers to know With over 2.7 billion active monthly users in December 2024, YouTube isn't just surviving, it's revolutionising how we consume media. 📺 Watching on BIG screens Viewers watched over 400M hours of podcasts monthly on living room devices, treating them like late-night talk shows on their biggest screens. 🎥 Influencers go long-form Gen Z's modern Martha Stewart, Meredith Hayden (Wishbone Kitchen), known for her TikTok is now on YouTube, producing high-quality cooking shows that rival network TV. ⚽ Live sports take center stage The 2024/25 Barclays Women's Super League and Champions League are live-streaming weekly, bringing top-tier football directly to fans. 👋 Mamamia is on YouTube Your favourite Mamamia podcasts are now available in video format on YouTube. Check out Nothing to Wear, You Beauty, and This Glorious Mess. Image credit: Thanks to Ashley Carman at Bloomberg for sharing this fascinating stat.

PSA: Tickets to the Mamamia Out Loud Live 2025 All Or Nothing tour, presented by NIVEA Cellular, are selling out fast. We added Perth to the itinerary after a few years away and it’s already SOLD OUT 🎉 Outlouders on LinkedIn, here's the link to get your paws on the remaining tickets quick 🚨 https://lnkd.in/gxnqbp3Z Interested in how your brand can be part of the Mamamia Out Loud ecosystem? Chat to your Mamamia Sales Rep.⁠ ⁠ #tickets #ticketsales #tour