Mapcite

"As #geospatial tools become more integrated into our lives, overcoming these hurdles will not only shape the industry but also redefine how we interact with our planet." https://lnkd.in/gMHtQ9KR

"The endangered Geoffrey's spider monkeys that dangle high in the rainforest canopy are elusive and hard for scientists to track. So biologist Jenna Lawson hid 350 audio monitors in trees across Costa Rica's lush Osa Peninsula to spy on them." https://lnkd.in/gdVnYXdb

"The realm of #location technology is a dynamic and ever-evolving landscape, driving innovations across various industries. As enterprises strive to enhance operational efficiency, the demand for precise location-based services continues to rise. Location technology offers robust solutions, catering to the needs of automated driving, fleet logistics, and advanced navigation systems. It serves as a cornerstone in integrating real-time #geographic #data, enabling businesses to make data-driven decisions." https://lnkd.in/gEmKE-rM

"#Geospatial data is transforming the fight against climate change. Unlocking precise #data on ecosystem health, climate risks and infrastructure resilience, this technology paves the way for smarter, more sustainable decisions across industries." https://lnkd.in/gmD8WVxX

"By applying #location #intelligence, businesses can make smarter decisions for market planning, site selection, and customer segmentation. These decisions gain strength with the use of powerful analytical solutions, which when available as mobile applications as well facilitate easier #data collection. Such solutions foster informed decision-making by integrating #demographic, business, lifestyle, spending, and census data with map-based analytics."  https://lnkd.in/g8JVK7Mp

"#Geofencing creates virtual boundaries around physical #locations, triggering specific actions when a device crosses them. This technology empowers businesses to connect with users in meaningful, real-time ways, such as delivering notifications, collecting location data, or monitoring movement. #Location #intelligence is critical to staying competitive in 2024. One survey found that businesses using location-based marketing experienced an 89 percent increase in sales and an 86 percent growth in their customer base. These results highlight the growing reliance on geofencing to bridge the digital and physical worlds." https://lnkd.in/gagkMrhf

"#Geofencing is a technology that creates virtual boundaries that can be used to deliver timely and relevant promotions. It is a way for physical stores to bridge the gap between digital and physical retail experiences. It allows brick-and-mortar stores to stay competitive and reclaim their place in the fast-evolving #retail landscape." https://lnkd.in/gpiuYGsz

"In our personal lives, #location is foundational. We are always somewhere, everything is always somewhere and every event happens somewhere. We want to know where our favorite brand just opened a store, where we’re going out for dinner or where our child is going for their playdate. The "where" is everywhere. However, when it comes to embracing #data-driven strategies, businesses are only just starting to leverage the power of "where." Until now, most #spatial data has been a missing piece in data strategies." https://lnkd.in/g2as8gTm

"A fast-food hamburger giant is building on a digital monitoring system that measures performance of #geofencing technology used to help fulfill mobile orders. According to McDonald’s, mobile ordering has become the fastest-growing channel for its customers, with mobile orders growing by 5.8% in the U.S. from the second half of 2022 to 2023 as a share of all app transactions." https://lnkd.in/gyUzGn9q

"#Geolocation #marketing improves digital #engagement by delivering personalized experiences based on #location and driving brand #loyalty." https://lnkd.in/ejMWSE2W