Masterpet Corporation

Masterpet Corporation

Wholesale

Sydney, NSW 1,839 followers

We believe life is better with a pet. But they can't care for themselves, that's why we exist.

About us

Pets we love 'em Their unconditional loyalty, their ability to teach life's basics and their uncanny knack of making life's problems disappear, if only for a minute or two. At Masterpet after over half a century of living and breathing pets, we know this much to be true: life's better with a pet, but they can't care for themselves. That's why we exist We provide the education, products and services people need to do what's right for their pets, easily and safely. If we do our job well, then people who have the responsibility to care for pets will do it well too. Best of all, the pets can get back to their job – enhancing and enriching people's lives. Masterpet is more than just a company to work for. Here we are all united by one very simple belief. We all believe life is better with a pet, but they can’t care for themselves and that’s why we exist. We are that critical helping hand in a pet owner’s life to make pet care safer, simpler, more satisfying and less stressful. The benefits of working with Masterpet is that we’ll challenge you and at the same time, we’ll make sure you have the support, guidance and learning & development opportunities. It is through our products, our brands and our knowledge built on our heritage of over 70 years caring for pets, that we help people care for theirs. Our culture is special and we’re very proud of it. We see ourselves as a family. Families care for each other, they enjoy spending time together and they support each other when times get challenging. Families tell each other the brutal truth to make each other better people. Families celebrate together, cry together and sincerely care about each other’s wellbeing. We bring industry leading brands to Australia and New Zealand; Black Hawk, VitaPet, Aristopet, Yours Droolly, Trouble and Trix.

Industry
Wholesale
Company size
201-500 employees
Headquarters
Sydney, NSW
Type
Public Company
Founded
1954
Specialties
Pet Care and Pet Food

Locations

Employees at Masterpet Corporation

Updates

  • Introducing the new Black Hawk Mature Dog Food Range As dogs mature, their nutritional requirements shift. Understanding this, Black Hawk Mature is crafted specifically for senior dogs, supporting digestive health with prebiotics like inulin, live probiotics, and high-fibre ingredients. Packed with at least 25% natural protein and healthy fats from emu and fish oil, this range is designed to keep mature dogs thriving. Formulated with two of our classic flavours: Chicken & Rice – Lean, digestible Australian chicken for strong bones and muscles. Lamb & Rice – Rich in iron and B12 for heart health, made with grass-fed Australian lamb. Designed for a seamless transition from the original to mature range. More information about this new range available here https://lnkd.in/gEmBMHpB

  • Masterpet Australia is proud to announce that Black Hawk has partnered with Guide Dogs Australia to support their incredible dogs over the next three years. Guide Dogs Australia, one of the country's most trusted charities, helps break down barriers so thousands of people with low vision or blindness can live the life they chose. CARE is Black Hawk's most important ingredient which perfectly aligns with Guide Dogs Australia's team mission of care, connect and support. Through this partnership, we’re proud to provide the nutritional needs for Guide Dogs Australia’s breeding programs, puppy raisers, and dogs in training. Together, we’re helping to raise healthy, happy dogs so they can continue their essential work in the community.

  • Do the cats in our lives sometimes take a backseat to our needy pups? Well their nutrition doesn’t need to. So the cat is well and truly out of the bag... Masterpet is excited that our NEW Black Hawk Cat Food range is now also available in New Zealand, following the successful launch in Australia late last year. This new range features wet and dry foods to meet the specific requirements of cats across all life stages and supporting some of their most important functional needs. By following the Black Hawk philosophy that Every Ingredient Matters, the team at Masterpet have spent over two years getting to know the needs of our cats (and their owners) better than ever in order to create a new range of wet and dry foods that our cats love, whilst also setting a new standard in natural care for their nutrition. Technical Service Veterinarian, Dr Ada Siu, says "As a cat lover, I am excited to introduce our new cat food range, which embodies a holistic approach to feline wellbeing. From delicious flavours to convenient formats, we understand that every cat is unique, and our range provides cat parents with the tools to cater to their feline companions' individual tastes, preferences, and needs." Research and Development Manager, Sarah Brown, says "I'm excited for cats and cat parents to discover our new and improved Black Hawk recipes. Featuring chicken liver for flavour and concentrated nutrition, pre & probiotics for gut health, and fish oils for skin, fur, and joint support, our new recipes demonstrate our mission that 'Every Ingredient Matters'". The NEW Black Hawk Cat Food range successfully launched in Australia in November last year and is currently rolling out in NZ. You can find the new Black Hawk cat foods in Pet Specialty stores as well as Vets (in NZ). Visit https://lnkd.in/grrNUikF for more information.

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