M&C Saatchi Group AUNZ

Awakening Growth with a Big Blue Monster Say hello to Artie, the bold and brilliant blue monster helping Australian Retirement Trust (ART) take superannuation to the next level. As featured in Danielle Long's article in The Australian's Growth Agenda, the Awaken Your Super campaign has delivered game-changing results: - 60% increase in new customer applications - 50,000 new memberships - 50% surge in member logins (October YOY) - Jumped from 11th to 7th in brand recognition among super funds In a competitive, low-interest category, Artie’s message—“Awaken Your Super”—makes superannuation tangible and approachable for all ages. This campaign embodies the power of creative boldness backed by research and metrics, proving that when brands dare to be distinctive, the rewards follow. Congratulations to Simonne Burnett, Australian Retirement Trust and all the folks at M&C Saatchi and Bohemia Group on a campaign that's creating long-term brand resonance. #Creativity #Growth #BrandBuilding #Superannuation #Advertising #MCSaatchi #AwakenYourSuper

🥕 A Christmas carrot to remember! #2 Globally🥕 Santa found his way to a giant carrot this year, and so did the hearts of viewers around the globe! We're beyond proud to see the Woolworths Supermarkets' Christmas campaign hop into the #2 spot on System1's top global Christmas ads list 🎄✨

We’re over the moon to be welcoming Stephanie Allen and Andrew Torrisi to M&C Saatchi. This Cannes award-winning duo has delivered outstanding work for some of Australia’s biggest brands, specialising in bold PR and social ideas. Welcome to the dream team! ✨

Our latest Cost of Living Report is out, and it’s revealing some crucial insights into how Australians are navigating today’s economic pressures. Amy Kousis, Strategy Director at M&C Saatchi Group chats through our key take-aways for our fourth wave of report. Want to learn more and discover how your brand can make a real impact? Download the report via the link below. 👇🏻 https://lnkd.in/gspuyq5d

Always nice to be included in a global shortlist! The Plastic Forecast as earned a spot in the The Immortal Awards 2024 shortlist courtesy of LBBonline - Little Black Book. Along with three other brilliant pieces of work from Aussies agencies. Congrats to Emma Robbins and the awesome M&Cers who created this powerful campaign that continues to have impact.

✨ Introducing our new global rebrand centred on ‘Cultural Power’—a bold strategy to help brands shape culture and thrive in an ever-changing world of platforms, behaviours, and trends.✨ Stay tuned for the launch in March 2025! Read more on Mumbrella - https://lnkd.in/g-djgF2C #mcsaatchi #brand #culturalpower #culture #brands #rebrand

Justin Graham, our APAC CEO, shares his perspective on 2024 and the year ahead in today's AdNews Australia.

Huge congratulations to all the finalists and the overall winner, Hiba Baddou.

A Beautiful Partnership in the Making ✨ We’re thrilled to announce that M&C Saatchi has been appointed to L'Oréal Group’s Agency Village, expanding our role to deliver strategic and creative services for one of the world’s leading beauty companies. This partnership builds on our existing relationship with Garnier and is another exciting addition to our growing portfolio of recent business wins. Michael McEwan GAICD, CEO of M&C Saatchi, shared, “Partnering with L’Oréal Group is a tremendous opportunity to work with a business synonymous with innovation, influence, and excellence. Throughout the pitch process, they challenged us to bring bold storytelling, cultural power, and creative thinking to their diverse brands. Their team is driven by talent and a strong desire to forge meaningful connections with consumers and communities.” LBBonline - Little Black Book

Leading up to the The International ANDY Awards, Emma Robbins, National Executive Creative Director and a member of this year’s Pacific Jury, chats to Branding in Asia about award show wins, what they look for as a Juror and our recent UNCLOUD campaign. "I'm proud of our campaign for anti-vaping, uncloud.com. It’s changing the vaping conversation amongst teenagers, is winning awards, and is setting some mad effectiveness results." Says Emma. Read the full article below 👇 #creativity #effectiveness