MECCA Brands

Last Friday we opened the doors to our latest resort store, MECCA Mornington, located on the traditional lands of the Bunurong people of the Kulin Nation. Our new store is bathed in natural light, and is situated on the bustling main street among charming eateries and vibrant retailers. The exterior windows offer a picturesque view into Mornington's new beauty getaway.   Inside, there are six artistry stations, offering our customers the perfect service space to get their makeup done for life’s most special occasions. The new Perfumeria is home to an expanded range of luxury fragrance, ready to enchant your senses.  The grand opening was met with an enthusiastic reception from both locals and holidaymakers, creating a buzz in the fresh peninsula air. Across opening weekend we had: The MECCA Cosmetica SPF kiosk pop-up, where our community received complimentary SPF consultations and some tips on protecting their skin while exploring the beach-side town. Service experiences on offer, including Westman Atelier and Charlotte Tilbury express makeup application, Tower 28 meet-the-brand and Dyson dry-styling demonstrations - where customers could experience the magic of our hair offering.  We thank our MECCA-mazing team on their support in opening the beautiful MECCA Mornington and we can't wait to see you there!

We’re thrilled to introduce you to our new Chief Brands and Buying Officer, Lea Cranfield.   Lea has joined us all the way from the UK and brings the magic ‘trifecta’ we’ve been looking for, with experience across some of the world’s most influential luxury bricks and mortar, digital and beauty companies. With leadership roles at brands like YOOX NET-A-PORTER GROUP, DOVER STREET MARKET, Liberty, and END. Clothing on her resume, we can’t wait to see the incredible insights and innovation Lea will bring to MECCA.     Lea started with us last month, spending her first day with 400 of our leaders at the MECCA Retail Leadership Conference, before heading into our stores, and hitting the skies to meet with some of our global brands.    Reflecting on her first month, Lea said “I’ve had the warmest welcome from the team and our brands since I arrived at MECCA. I am very excited thinking about the opportunities ahead of us and the big plans we have for MECCA.”    Welcome to MECCA, Lea!

We believe education is the ultimate empower-er, not only for our team, but for girls and women around the world. In the final instalment of our Lunch and Learn series for this year, we had the privilege of hosting Craig Tiley, CEO of Tennis Australia. Craig has transformed the Australian Open into one of Australia’s biggest sporting events, bringing 800,000 people through the gates each year.    In a discussion with our Founder and Co-CEO Jo Horgan, they explored new ways to craft unforgettable experiences for fans and customers, the concept of ‘radical personalisation’ and the importance of being a disruptor… or risk being disrupted! He left our team inspired to continually push the boundaries of innovation and customer experience.   To top it all off, Craig’s track record in advocating for gender equality as a member of the Champions of Change Sport Group strongly aligns with MECCA’s vision and our work to support our community through MECCA M-POWER.  

Today is International Day of the Girl – a time to reflect on the state of girlhood globally, what’s holding girls back, and how we can support them to thrive.  MECCA has always been about empowering women and girls; we’re passionate about creating a world where opportunities and freedoms aren’t limited by gender. Through MECCA M-POWER, we’ve committed $25 million over 5 years as a first step towards driving meaningful progress towards gender equality – in our lifetime. This International Day of the Girl, we’ve been reflecting on beauty and its transformative power. And the opportunity we have to educate and encourage girls to use beauty not to mask who they are, but to light them up, and importantly, use it as a force for positive change.      It’s been a girl takeover – our campaign was filmed, directed and created by girls. We’ve been celebrating ‘Girl Spirit’, uplifting and celebrating girls, in collaboration with M-POWER partner The Flourish Journey. We hosted a special work experience day at MECCA HQ to give teens a unique look behind the scenes and the opportunity not just to be the boss, but to give us the gloss!     We launched a must-listen podcast series with Broad Radio, exploring the power of girlhood with The Flourish Journey and Chelsey Goodan, author of 'Underestimated: The Power and Wisdom of Teenage Girls'.  And we’ve heard the voices of other girls from our M-POWER partners YWCA, Skyline, AllPlay, CAMFED, Bridge It and Stars Foundation, who are all working to elevate and educate girls across Australia, Aotearoa (New Zealand) and Africa. Thank you to everyone for celebrating girlhood with us and supporting young girls to thrive and empowering them to be their best selves.  Find out how you can continue supporting their journey and learn more about MECCA M-POWER’s work driving progress toward gender equality at mecca.com/M-POWER and by following @MECCAMPOWER on Instagram. #MECCAmoment #DayOfTheGirl #MECCAMPOWER

Are you a passionate beauty lover, ready to take an exciting step in your career? Applications are now open for our largest MECCA store yet in Melbourne, with positions available across management, artistry, skincare, fragrance, operations and more! Opening early 2025 (and 27 years in the making), our MECCA Bourke Street store will be a true beauty wonderland filled with the best in global beauty, from 200+ brands. If you're ready to immerse yourself in a vibrant environment alongside other beauty obsessives, this is your sign to apply. 👉 https://bit.ly/4gSsnvJ

Last week, we had the pleasure of hosting the incredibly talented and hilarious Celia Pacquola at our Support Centre for a Wellbeing Lunch and Learn session about living with anxiety.   Celia shared the remarkable history of her award-winning comedy career and what drove her to take part in documentary The Truth About Anxiety with Celia Pacquola, while inspiring our team with a candid discussion about how she manages the condition. Her session was overflowing with raw insights, practical tips and of course, a lot of laughter, while reminding us about the importance of education and open dialogue around mental health.  Our team left feeling captivated and inspired by the genuine and personal way she shared her story. Thank you, Celia – it was a session we’ll never forget!

What a milestone! We've officially reached a million Instagram followers on @MECCAbeauty – a true testament to the incredible community we've built through our creative content and community engagement strategy.   Our focus has always been on bringing the best of MECCA’s in-store experience to life on our social channels, with expert advice and recommendations from our store team, engaging teaser campaigns for new products and brands, and leading the way in beauty education and inspiration.   We have some BIG celebrations on the horizon, but we’re not slowing down – we’re always looking at how we can continue to innovate through our social content. And, if you aren’t part of the @MECCAbeauty community already, head over to Instagram and follow us. Here's to the next million! #MECCAmoment

In case you missed it (which would have been nearly impossible!), two weeks ago we reopened the doors to our incredible new MECCA Melbourne Central store. Opening day was filled with a ribbon cutting, live DJ, choir, MECCA-mazing dancers, fireworks and more!   Now, directly across from our original location, our new store has expanded to 730sqm! It's the ultimate destination to celebrate the love and passion of beauty, in an inclusive, diverse and playful environment.   It's a one-stop shop for our customers to explore brands, trends and services on a new level of in-store experience, including:   - A luxurious semi-private Skin Studio. - An expanded MECCA Perfumeria with a fragrance consultation table. - A carousel Playbar to test and try products. - 12 makeup chairs for our artists. - A brand-new Beauty Lab to host workshops.   It took a MECCA village and creative innovation to bring this store to life, and we couldn't be more proud. Make sure to come and check it out for yourself – there's a lot to love!

Our brands are integral to MECCA – we treat each and every one as though they’re our own. So, when we’re lucky enough to have brand founders in town, we take every opportunity to immerse ourselves in their story and their products.   Last week was extra special when Donni Davy, founder of Half Magic Beauty, joined us at MECCA Support Centre all the way from Los Angeles. Best known for being the Emmy award-winning makeup artist behind 'Euphoria', Donni spent much of the week on the ground with our team, spreading the magic.   Here’s a snippet of what Donni got up to in her week Down Under: ✨ A guest appearance at our Monday Morning Meeting, greeted by eager team members (and lots of confetti). ✨ Face-to-face training with Makeup Specialists from our store teams, passing on her tips and tricks, insight into her creative process and the inside scoop on being an artist in the TV and music industries. ✨ A visit to our Sydney flagship for the official launch! ✨ Hosting Half Magic Beauty Labs – and meeting many excited customers.   Beyond the signature glitter liner and rhinestones, Donni left us with an unforgettable message that captures the essence of her brand: Half Magic is for the red carpet, the silver screen or the supermarket – it’s not about going somewhere special, it's because you are special.   A big thank you to Donni for making the trip to Australia and inspiring us all to add some glitter to our faces for the week (and beyond)!   #MECCAmoment

This month, we said #GdayGlossier and launched the iconic NYC brand into Australia and Aotearoa (New Zealand). With founder Emily Weiss in market, our teams eagerly jumped on the opportunity to immerse themselves in all things Glossier, Inc. so they could share the magic of the brand with our customers.   With face-to-face training, cosy fireside chats with Emily Weiss herself, and even a Q&A at our weekly Monday Morning Meeting, there was so much to celebrate and do!   Glossier also took over our stores, with photobooths and claw machines, digital Instagram filters, and Beauty Labs to introduce customers to their iconic brands and products. Glossier was welcomed to our shores in true MECCA style! #MECCAmoment