Membership Marketing School (powered by MemberBoat)

Need to elevate your association’s membership marketing on a tight budget? Here’s some fantastic news! 🥳 We're continuing offering two complimentary passes to every Membership Marketing School workshop in 2024 for small associations (with teams of fewer than five people). Our workshops cover various topics, including member experience, technology-driven member engagement, and digital marketing. This is a unique opportunity to gain valuable insights and practical strategies to enhance your association’s performance without worrying about costs. 😉 Workshops to look forward to: 📆 Marketing Automation & AI for Associations: Unlocking Efficiency and Innovation in Association Management – 5 September 📆 Transform Your Association’s Marketing: How to Attract, Recruit, Engage and Retain Your Members in 2025 - 17 October Don't miss this chance to empower your team and drive your association’s success! Apply now: https://zurl.co/JVZJ #membershipmarketing #associationmanagement #workshop

Happy New Year, membership marketers! 🎉 We hope you’re starting 2025 with a fresh perspective and exciting goals! As we step into 2025, we're excited to share some exciting changes. Have you noticed something different? That’s right — we're evolving from MemberBoat to Membership Marketing School (MMS) — marking a new chapter in our mission to make marketing accessible, affordable, and practical for associations of any size. This year, we’re doubling down on creating valuable content, practical templates, and engaging learning materials to help you thrive in the ever-changing world of membership marketing and digital strategies. But we can’t do it without YOU. What marketing challenges keep you up at night? What topics would help you drive membership growth? What tools would make your daily work easier? Share your thoughts using the form below. Your input will directly shape our resources and ensure we tackle the challenges that matter most to you. 👉 https://zurl.co/9vFSt Here's to making 2025 the year your association's marketing truly shines! #AssociationMarketing #MembershipMarketing #MembershipMarketingSchool #FreshStart2025

Happy Holidays from MemberBoat! 🎄 As the year comes to a close, we want to thank you for being part of our journey — from clients, partners and Membership Marketing School attendees to subscribers and social media followers. Thank you for your trust, for your time spent with us, and for believing in our mission to build stronger associations. Every interaction, collaboration, and connection has meant so much to us, and we truly appreciate your support and engagement. ❤️ Our office will be closed until January 6, as we take some time to recharge and spend the holiday season with loved ones. We look forward to reconnecting with you in the new year, refreshed and ready to create even greater impact. Wishing you a joyful holiday season and a successful start to 2025! 🥂

We’re proud to have contributed to the Answers for Associations' Associations Evolve Journal 2025, alongside incredible thought leaders sharing game-changing ideas! In our article (p.96), we share how aligning technology with purpose, team capabilities, and member needs can create a real impact on associations. Don’t miss out—download your free copy today: https://lnkd.in/d4rF6PuX

As the silly season kicks in, it feels like the perfect time to take a moment, look back, and just feel grateful. What a year it’s been! 🎉 We’ve been incredibly lucky to work with more than 20 association this year. Every single project was a chance to connect, to create, to make something meaningful. Every single project has been a reminder of the trust and collaboration we build with our clients. It’s been humbling, and we're so grateful for the opportunity to help build stronger associations. We also relaunched Membership Marketing School (#MMS), bringing together 150+ association executives. Watching that community come together and seeing how much they’ve gained from it has been such a rewarding experience. And let’s not forget the #AssociationHubPodcast—with over 30 episodes released this year! It’s been incredible to hear such inspiring stories of success, resilience, and sometimes, tough lessons learned. Those conversations stay with me and remind me why this work matters. But the real highlights? The moments of connection. Whether it’s working with our team, meeting clients, catching up with peers, or sharing a coffee and a laugh with friends, those moments mean the most. To everyone who’s been part of this year—thank you. Whether we’ve worked together, exchanged ideas, or just stayed connected, you’ve made this year special. 🙌 Here’s to 2025 being even better! Let’s keep building stronger associations, creating amazing member experiences, and continuing to support each other. Wishing you all a happy holiday season! 🎄 #MemberBoat #MemberBoatWrapUp #AssociationCommunity #MembershipMarketing

What a year for the #AssociationHubPodcast! 🎉: As we close out 2024, Angela and Olena are here to bring you a fun and engaging year-in-review episode packed with the best moments from the past 12 months. If you missed any episodes, this is the ultimate recap you need! 🎧 Listen now! https://lnkd.in/gf692sjx From incredible stories to inspiring leaders, we’ll highlight our top episodes and share powerful quotes, along with some funny behind-the-scenes moments that made this year unforgettable. Plus, we’ve recently revamped our website, making it easier than ever to explore episodes by topic — perfect for discovering content that speaks to you. What’s inside this special wrap-up episode? ✔️ Favourite episodes across marketing, leadership, advocacy, technology, and more. ✔️ Memorable quotes from association leaders that inspire and ignite action. ✔️ The most unexpected and funny podcast moments of the year. ✔️ A sneak peek into our big plans for 2025 — think innovation, connection, and global impact! This year, we were honoured to welcome more than 30 amazing guests who shared their expertise, stories, and ideas with us—thank you for your time, insights, and passion that made every episode unforgettable! Belinda Moore, Lindsay McGrath, Luke Daly, Joanne L Kane, Ariel Tate, Mel Kettle, Marion Short, Manisha Amin, Bronwyn Hayes, Michelle Weston, CAE, Sam Osborne, Louise Harland-Cox, Donna South, Joanne Phillips CAE, John Chatterton, Rosie Yeo, Leisha Jordan, Lori Modde MAICD FICDA MBA, Amanda Lea Kaiser, MBA, Marise Maechler, Penny Cornah, Jess Donati, Megan Edwards, Charlotte Downes, Jane Carey, Dawid Naude, Andrew Lawrence, Nikki Walker, Michelle Blicavs, Rob Di Leva MAICD, Paul Zahra, Stuart Lamont, Luke Achterstraat, Elaine Abery, Stephen Durkin and Melissa Holdsworth. 🎧 Tune in now to reflect, laugh, and get inspired for 2025. https://lnkd.in/gf692sjx Don’t forget to subscribe, share, and leave us a review to let us know what resonated most with you this year! From the power duo, Olena Lima CAE and Angela Shelton, a huge thank you to all our listeners for your unwavering support. You have been the heart of our journey, and we’re so grateful to have you with us. Here’s to another year of sharing stories, sparking ideas, and empowering our community to achieve more together! Here’s to making 2025 even better—one conversation at a time! Visit our website to browse our past episodes by topic: https://lnkd.in/gKtqn8N3 #AssociationHubPodcast #AssociationLife #PodcastHighlights #AssociationManagement #Membership

New #AssociationHubPodcast episode alert! 🎧 In this episode, we hear from Stephen Durkin (CEO) and Melissa Holdsworth (COO) of Australasian Institute of Mining and Metallurgy (AusIMM), the proud recipient of the Association of the Year Award. They share how they transformed a 130-year-old organisation into a modern, thriving association. Through strategic leadership, digital innovation, and revenue diversification, they reveal the steps taken to build a growth mindset, foster a strong organisational culture, and enhance member engagement. Stephen and Melissa also provide invaluable lessons for other associations aiming to drive change and achieve excellence, while highlighting the critical role associations play in shaping industries and communities. Interesting fact: Sir Henry Ayers was the first president of the Australasian Institute of Mining and Metallurgy (AusIMM). He is also the namesake of Ayers Rock, now respectfully known by its traditional name, Uluru, connecting AusIMM to a significant piece of Australia’s cultural and historical heritage. This episode is a must-listen for anyone looking to elevate their organisation and make a lasting impact. 🎧 Tune in here: https://zurl.co/sYBAO #AssociationPodcast #AssociationLeadership #Innovation #AssociationGrowth

The wait is over! The Answers for Associations' Associations Evolve 2025 Journal has arrived—just in time for your holiday reading list! 📖 Prepared by the Answers For Associations team, this year’s edition is packed with wisdom from over 50 industry experts, offering fresh strategies, inspiring success stories, and practical tools to help your association thrive in 2025. Focusing on membership growth? Embracing technology? Or advancing leadership within your organisation? This journal has something for everyone. Check out Olena Lima's article on page 96, where she shares insights from two transformative years of supporting associations in navigating digital transformation, selecting the right technology, and optimising systems for success. 🚀 Grab your copy today and set your association on the path to growth and innovation in 2025! 🔗https://zurl.co/p4O46 #AssociationsEvolve2025 #Membership #Associations #Community #AssociationLeaders

With 2025 just around the corner, it’s the perfect time for a fresh digital start! ✨ If your files are all over the place, your online presence feels outdated, or your member communications need a little love, now’s your chance to fix it all—step by step. We’ve rounded up 5 powerful reasons why starting your digital clean-up today will set you up for a smoother, more productive year ahead. 🌟 And guess what? You don’t have to go it alone! Join our FREE Digital Clean-Up Challenge and get a clear, easy-to-follow plan to declutter, organise, and refresh all your digital assets in just 4 weeks. Let’s welcome 2025 with a clean slate and a sharper focus! 👉 Swipe through to see the 5 reasons, then sign up for the challenge today: https://lnkd.in/gZdswvUk #digitalcleanupchallenge #associationmanagement #membershipmarketing #membershipmarketingschool #digitalmarketing #associationmarketingtips #associationlife

The Value Members Seek Starts With Community! Are you ready to ignite genuine engagement and build a thriving, connected community that your members can’t wait to be part of? Our Community Management Intensive for Associations course will equip you with the tools and strategies you need to create meaningful connections and foster active participation. Here’s what you’ll gain: ✅ Expert-Led Webinars and Workshops – Learn directly from community management pros who know what works. ✅ Real Case Studies – Dive into inspiring examples from associations that have transformed their communities. ✅ Ready-to-Use Templates – Hit the ground running with practical tools that save you time. ✅ Engaged Community Forum – Connect, collaborate, and share insights with fellow association professionals. 🗓️ Starts Wednesday, 5 March 💻 4-week Virtual Course 🔗 Early sign-up: https://zurl.co/AbwnQ 💲 Attend the introduction webinar for FREE or unlock the FULL program with premium access to all workshops and resources. This isn’t just another course—it’s a roadmap to building vibrant, successful communities where members feel valued and engaged. Let's build a thriving community this 2025! #CommunityManagement #CommunityBuilding #AssociationExecutives #MembershipGrowth #CommunityManagers