2025, A bug yeqr ahead for the music industry and artists in particular. Monarrch is building on its patent pending technology, one where a new type of royalty mechanism is created, one that interfaces an artist or rights holder style and likeness, to a generative Al prompt where music is the end result. With Monarrch the industry will have a responsible framework for delivering licensed content “in the style of”, Artists get paid, Ai platforms can provide music services legallly and ethically and the end user can create any type of music they want. I have worked for many years with great musicians and minds from Dave Stewart , AHMET ZAPPA to Scott Humphrey and more in reimagining a system where artists get paid. Now new conversations are being had with other world renowned artists in building the momentum behind Monnarch. With Monarrch the transaction is created on the artists “influence” through their recorded works. As an co-inventor, founder and advisor, I am extremely proud of the team working on making this a reality.
Team offsite was an amazing way to end the year at Monarrch // OS for Generative Rights Management. Missing our teammates in AU and London, Finbar OHanlon - CCInO, CInP, Dheeren Vélu, Ken Gay, Mark Adkison, Ralph Mastrangelo, and Jeremy Davis, Geof Vickers. It's been a joy laying the bricks, can’t wait for 2025. 🚀