More Strategic Pty Ltd

Benchmarking Your Fundraising - Why You Should Do It! Ever wondered if your fundraising efforts are delivering the impact you need? Are you investing in the right areas? Is your return on fundraising as strong as it could be? These were some of the questions Martin Paul set out to resolve when developing More Profitability Benchmarking. It’s still the only service in Australia that benchmarks ROI across eight key channels, giving not-for-profits of all sizes a clear view of their performance. Benchmarking cuts through the clutter and helps you see exactly where you stand by comparing your results with 87 organizations, representing $7 billion in income. It shows where your money has the most impact, highlights smarter investment opportunities, and fine-tunes your strategy to maximize your return on every dollar. We're looking forward to an upcoming publication exclusively for F&P (Fundraising & Philanthropy) members, packed with actionable insights from the latest benchmarking data. The eagerly awaited release will dive into key findings such as: - Why major gifts are driving growth - How fundraising ROI has shifted (and what it means for you) - Why investing in your fundraising team is crucial for long-term success Learn more here - https://lnkd.in/gRp-Vcpx

We believe fundraising to be about more than numbers - it’s about impact. That’s why why we like to think More Profitability Benchmarking isn’t just a data download. It’s about turning numbers into meaning, trends into strategies, and questions into confident decisions. We’ve been privileged to work alongside so many incredible organizations, and one thing is clear: when fundraisers come together to share insights, the whole sector benefits. That’s why we’re passionate about more than just the reports (though there are plenty of reports!) - we’re about building a stronger, more informed fundraising community. A clearer path might be just what your fundraising program needs, lets connect - https://lnkd.in/gDMauThc

FREE WEBINAR: 2025 is fast approaching, and with it, a question for all of us in the charity sector: how will we embrace Generative AI in ways that truly resonate with our supporters? You'll hear about: 1. Our public research on donors 2. Our sector research about charities and 3. Examples of how we're putting Microsoft copilot in to practice (basically custom GPTs) It's been a little while since our last webinar, as we've been deep in exploring Gen-AI and we're thrilled to invite you to an exclusive webinar where we’ll unpack findings from our latest research on Australian supporters’ expectations of AI-driven charity engagement. This isn’t just about adopting AI—it’s about using it to enhance connections, build trust, and, importantly, drive efficiency within your organisation before taking it public. Here’s the catch: attendance is limited to those who have completed our State of AI in Charities survey. If you haven’t yet, there’s still time to add your voice: https://lnkd.in/gzmweH49 🔍 Sneak peek: privacy and transparency are top of mind for supporters. 🗓️ November 28th, 11am | https://lnkd.in/gUanadT Now is the time to make a greater impact than ever before - using AI for Good! #SupporterFirst hashtag #AIForGood

🔮 The Future of Fundraising! In a world that never stops shifting, predicting the future might be tricky… but preparing for it? Now that’s something we can do. This Monday, Rod Matthews and Martin Paul are teaming up with Fundraising Institute Australia for a webinar on how to make your very own fundraising "crystal ball" (Ok, it’s not quite as prosaic as a crystal ball but much more reliable and its called scenario planning). We’ll dive into our journey of creating the Four Futures of Generosity over the past year, exploring questions like: How might fundraising evolve in a more (or less) trusting world? Will people expect greater control over their data? What laws will emerge, and how will generosity be expressed in the future? Just 2 weeks ago we were deeply immersed in running the same scenario mapping process at The Resource Alliance International Fundraising Convention in the Netherlands with 38 fundraisers from 15 different countries – and we’ll share a few of their thoughts next week as well. 📅 Click here to join us Monday to look beyond the horizon! https://lnkd.in/gm39mnp8

Our friends at Fundraising Institute Australia have just shared The Next Generation of Supporters report with their members! This report is your roadmap to understanding the evolving values and behaviours of younger supporters – those who prioritize transparency, impact, and digital connections. Discover how today’s young donors are reshaping philanthropy and what that means for your 2025 strategy...Think transparency, storytelling, and a sense of community – it’s all here. Download your copy on our website or log in to the FIA Member Resources area to access it there. This is your chance to start building lifelong advocates for your cause. https://lnkd.in/gxPznMeZ

📢 Which channel brings in the most income for YOUR organization?? It’s round two of your chance to win FREE access to our Simple Benchmarking service (valued at $1,750)! This week’s question is one that always gets teams talking - and maybe even a little competitive. Of course it all depends on your mix, but whether you’re Team IG, Team GiW or proudly repping the Events Crew, we want to hear from you! Drop your answer in the comments, and your org could win! Your comment could be the one that helps your org (or a peer’s) take their fundraising game to the next level. 🏆

Friends, Today’s the Day! Your Chance to WIN Simple Benchmarking! We want to hear from YOU: How much do you believe a Fundraiser should bring in each year? 💰 There’s no right or wrong answer here - just share your thoughts in the comments below, and by doing so, you’ll enter the draw for your organization to win access to our Simple Benchmarking Service! Why enter? Because we believe every organization deserves access to insights that can truly drive growth—especially those smaller teams who often don’t get the chance. 💡 What’s in it for your org? A snapshot of 1 year of results A 1-hour results presentation ROI by program and Core Program Metrics The more voices we hear, the more powerful the insights become for all of us. Winner will be randomly selected on October 23rd, so get those comments in! 🤝 How can you help spread the love? Tag your fellow Fundraisers or share this post to keep the conversation going!

Tomorrow's THE DAY – We're Giving Back, and We Need Your Help! It's that time of year when we ramp up the Benchmarking chatter. But this isn’t about us or sales; it’s about helping the sector grow by making insights accessible. So, here’s the deal: We’re offering ONE organization a FREE ENTRY into our Simple Benchmarking Service. Why? Because more data means brilliant insights for all, and we’re here to break down barriers. How can you help? Over the next two weeks, we'll post 2 questions for fundraisers across Australia. Commenting your answer to these simple questions will ensure entry into the competition for your Organisation! Spread the word—tag that fundraising bestie who deserves a shot at this! Let's give them access to the power of benchmarking. 🔜 First question drops TOMORROW, October 9th!

Are you ready for another Debate? Mark your calendars for October 10th as your FIA NSW Committee tackle one of the most controversial topics in the fundraising sector: "Don't Waste Money on Young People." Join some of the smartest people in fundraising: Kristina Warne from The Smith Family, Katie Badman from the Garvan, James Lewis from ChildFund, and Martin Ruane from Tedirex as they go head-to-head in what promises to be a lively, no-holds-barred debate. Are Gen Z really self-obsessed snowflakes or a generation of progressive donors just waiting to be asked in the right way? Are the builders and boomers going to give us their houses? There's only one way to find out! Date: Thursday, 10 October 2024 Time: 5:30pm – 8:30pm AEDT Location: Keg and Brew | Surry Hills NSW Register Now: https://lnkd.in/gKxm5_7B This event is proudly sponsored by Sanctuary Media Group. #fundraisinginstituteaustralia

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