Sesimi

Brands that prioritize compliance see big returns. 📊 Brands that have streamlined brand compliance spend 68% less time and resources managing it. 🚨 But when compliance is overlooked, 24% of marketing and sales teams report strained relationships—leading to bottlenecks, misalignment, and lost opportunities. When compliance isn’t managed effectively, it doesn’t just slow things down—it hurts sales, limits distribution, and weakens brand awareness. So, what’s the fix? ✅ Clear compliance tools to keep teams aligned ✅ Open communication to prevent bottlenecks ✅ Support for local teams to ensure consistency at every level At Sesimi, we make compliance effortless—streamlining collaboration, eliminating inefficiencies, and keeping your brand consistent across every touchpoint. Want to see how compliance can fuel growth? Download the full report in the comments below. 👇 #BrandCompliance #MarketingStrategy #CreativeAutomation #Sesimi

🏋🏻♂️ Creative Consistency: The Key to Business Success After a year-long study conducted by System1 and IPA (Institute of Practitioners in Advertising), creative consistency has become more important than ever for building brand strength and achieving business growth. 🔍 A little bit about the research: The study, which analysed over 4,000 ads and responses from more than 600,000 people, introduced a new metric for marketers: the Creative Consistency Score (CCS). The findings? Consistency in advertising doesn’t just improve your brand’s quality—it accelerates growth. Here are some key takeaways from the research: ✅ Consistency Wins: Consistent brands achieve higher creative quality and greater brand effects. The most consistent brands saw 27% more very large brand effects, making them more famous and popular. ✅ The Compounding Effect of Creativity: Brands that maintain creative consistency year-on-year saw greater Star Ratings for their ads and consistently outperformed inconsistent brands. ✅ Longer-lasting Results: Keeping ads on air longer (creative wear-in) and not switching agencies leads to better and more sustained creative results. Why does this matter? According to the study, inconsistent creative could cost brands up to £3.5bn over the next five years. It’s clear that creative consistency is a must for brands looking to stand out and grow in today’s competitive landscape. And that’s where Sesimi can help. At Sesimi, we help businesses achieve creative consistency across every campaign, ad, and channel: ✨ Brand Consistency Across Platforms: Whether it’s digital, print, video, or physical, Sesimi ensures your brand stays aligned across every touchpoint. ✨ Efficiency and Speed: With Sesimi’s user-friendly platform, you can easily roll out consistent campaigns at scale without sacrificing quality. ✨ Long-Term Impact: Our platform’s tools help you maintain creative consistency year after year, ensuring your ads achieve lasting effectiveness and higher ROI. If you want to be like the top 20% and achieve long-term growth, Sesimi can help you get there faster and more efficiently. Let’s talk about how we can support your brand’s success 👇

One week to go until the Chief Marketing Officer Summit in New York. We’re proud to support the CMO Alliance in bringing together global marketing leaders for a day of insights and discussions on the future of the industry. Will you be attending? Let’s connect. #CMOSummit #MarketingLeadership #GlobalCMOs #Sesimi

🚨 Inconsistent marketing messaging could be damaging your brand Your brand is only as strong as its messaging. But what happens when that messaging falls out of sync? 📉 91% of businesses report that inconsistency negatively impacts brand equity. 🚨 41% see clear consequences, and 20% feel the impact is significant. The consequences? Diluted messaging… Audience confusion… And eroded trust. 🕒 Did you know one-third of marketing team time is spent on compliance? Imagine what else you could be doing with that time. Sesimi helps brands eliminate inefficiencies, ensuring your messaging stays unified across all channels—without the extra effort or cost. Don’t let inconsistency derail years of hard work. Download the full report at the link in the comments below 👇 #MarketingInsights #CreativeAutomation #BrandReputation

🚀 The Future of Creative Agencies: Modernizing Agency Operations While creative agencies are known for innovation, many still rely on outdated processes like the “job bag” to move work around—even with digital tools like Asana in place. At Sesimi, we believe it’s time to rethink this. By modernizing workflows, agencies can: ✅ Free up time for creativity by reducing administrative tasks. ✅ Speed up production timelines by eliminating inefficiencies. ✅ Empower teams with automation for smarter, faster work. Agencies don’t need to sacrifice creativity for efficiency. With Sesimi, they can have both. If your agency is still relying on outdated systems, let’s talk about how Sesimi can help streamline your operations. #CreativeAutomation #MarketingEfficiency #DigitalTransformation #Sesimi

Ego vs. Effectiveness: Is winning awards the pinnacle of a CMO’s success, or does real impact come from a content-first strategy? At the upcoming Chief Marketing Officer Alliance Conference on March 12 in New York, we’re tackling this question head-on. With some of the world’s top CMOs in the room, we’ll explore where marketing investments truly pay off. Is success about winning a Cannes Lions Trophy, or about mastering brand management and content distribution to drive sustainable growth? Join us as we unpack what really drives success. Can’t make the summit? Let’s keep the conversation going—drop your thoughts below 👇

Standing out in today’s crowded and competitive marketplace isn’t just about what you say—it’s about how consistently you say it. 🌍✨ Consistency in messaging and visuals builds trust, reinforces your brand, and creates seamless experiences that resonate with consumers. But how much of a difference does it truly make? We asked marketers, and here’s what they had to say: 📌 77% believe consistent messaging boosts brand equity and sales. 📌 91% reported that inconsistent branding has negative effects on brand equity and reputation. Consistency is more than just pretty pictures and catchy slogans—it’s about delivering a seamless experience for your audience. And success hinges on collaboration between marketing and sales teams. Without the right tools or processes, misalignment can lead to inefficiencies, higher costs, and inconsistent branding. At Sesimi, we’ve developed tools specifically to support marketing and sales teams in collaborating more effectively, reducing costs, and increasing overall brand equity—all while working within the same marketing budget. Download the full report at the link in the comments to learn more 👇 #BrandEquity #MarketingInsights #CreativeAutomation

When the best marketing minds gather, you can’t afford to miss it. Sesimi is proud to support the CMO Summit New York and the CMO Alliance—bringing together marketing leaders to shape the future of our industry. If you’re attending, let’s connect. See you at the conference—or somewhere in NYC! #CMOSummit #MarketingLeadership #BrandManagement #Sesimi

One of the golden rules of brand marketing? Consistency drives sales. Now, we have the data to back it up—huge thanks to System1 and IPA for sharing these insights. 📊 Brands with high consistency see a 27% boost in brand effects—more awareness, differentiation, stronger brand values, and greater salience. 💸 Brands with low consistency? They have to spend more to achieve the same level of growth. The takeaway? Brand consistency isn’t just about looking good—it’s about growing faster and spending smarter. Get the full report in the comments!

Is your brand equity working for you—or against you? We recently surveyed Australian marketers via Mumbrella to understand how they manage brand equity and its impact on marketing effectiveness. The results? Consistency is king. ✅ 77% of marketers say that consistent messaging strengthens brand equity and drives sales. ❌ 91% believe that inconsistent branding damages reputation and consumer trust. ⏳ One-third of marketing team time is wasted on compliance tasks—time that could be spent on strategy and growth. The message is clear: brands that streamline their marketing operations and ensure consistency across channels gain a serious competitive edge. That’s exactly why we built Sesimi—to help marketing and sales teams collaborate seamlessly, cut production costs, and strengthen brand impact, all without increasing your budget. Download the full report (link in the comments) and see how automation can future-proof your brand. #marketing #contentcreation #brandequity #brandmanagement #marketingautomation