My Medical Affairs

🌟Unlock the Power of Behavioural Science in Medical Education 🌟 Traditional medical affairs education often focuses on delivering knowledge to HCPs, but knowledge alone doesn't always seamlessly translate into clinical behaviour change. To see purposeful outcomes, we need to go beyond fact-  we need to understand why and how HCPs make decisions. Join Riaz Baxamusa CHCP, FACEHP, MBA, Fernando L. Martin, M.D., Melissa Rondeau, and Lisa Mattle at the Medical Affairs Professional Society (MAPS) “Behavioural Science: The Missing Link in Medical Education” webinar on the 22nd of January 2025 to explore how integrating behavioural insights can revolutionise external medical education. Key discussion points: 🔑 Why behavioural science matters in medical education  🔑 Essentail behavioural science concepts  🔑Practical integration of behavioral science 🚨Don’t miss out on this opportunity to learn how to make you medical education initiatives more impactful and behaviourally driven 🚨 When: 22nd January 2025  Where: Virtual Find out more on MyMA: https://lnkd.in/gAXz6xNW #BehaviouralScience #MedicalEducation #MedicalAffairs #Webinar #MyMA #MyMedicalAffairs #BehavioralInsights #HCPs

🔍 Rethinking Pharma’s Digital Strategy: The Death of Digital Roles 🔍 In this new era, the true value of digital tools lies not in isolated data or separate digital departments, but in its ability to aid deeper, more meaningful relationships. The goal should be to integrate technology seamlessly into every customer interactions, not keep digital efforts isolated. In Impatient Health's White paper, Florent Edouard, Susana Bento, Dr Lorna Pender, Hannah Kemshell, Andrew Warren-Payne, Paul Simms, William Hirst, and Anukriti B. introduce the concept of the Engagement Agent- a hybrid role that combines cutting-edge technology with human connection to enhance customer engagement. What's inside: 📖Why digital roles must evolve  📖 The Engagement Agent  📖 Future for pharma’s digital transformation  And More... 📥 Download the white paper to learn how to integrate tech and improve customer engagement 📥 Find out more on MyMA: https://lnkd.in/gYidu6C7 #Digital #Technology #PharmaDigital #CustomerEngagement #MyMA #MyMedicalAffairs #EngagementAgent #FutureForPharma #DigitalTransformation

🚀Launching a Produuct in Todays Fast Paced Pharma Landscape? 🚀 In the rapidly evolving scientific and regulatory environment, launching new products is harder than ever. Strategic templates provide a strong foundation, but need to be supported by collaboration, communication and flexibility to see results. In pharmaphorum’s white paper with 60seconds.com and IPG Health"Maintaining Focus on Prosper in a Complex and Rapidly Evolving Launch Area” explores how each launch has to be hyper relevant to customers based on deeper understanding of their needs, and the need to connect with them via communications across all touch points. What you will learn: 📄 The importance of communication and clarity  📄 The importance of clear brand identity  📄 Strategies for launching products that are hyper relevant to customers  And More… A special mention to IPG Health and their contributors for their expertise in the white paper. Their insights help guide the future of product launches, focused on relevance, and market impact. 📥 Download the paper now and discover how to make your next launch as successful as possible! 📥 Find out more on MyMA: https://lnkd.in/gCW9saTk #ProductLauch #Pharma #MedicalAffairs #LaunchSuccess #IPGHealth #LaunchStrategy #MyMA #MyMedicalAffairs #Communication #Relevance

🔑 Is Search the Missing Link in your Pharma Marketing Strategy?🔑 Ever wondered what that one magic tool, channel or technique is to crack the HCP engagement puzzle? What if there was one tried and true digital marketing strategy right in front of you that's not being used enough in the pharma industry? Search. Join Oliver Capel and Tom Vaughton in the Brandcast Health episode “SEO for Pharma: Building Trust and Getting Results”. In this episode:  🔑 Whats Possible and Permissible 🔑 Technical and Keyword Strategy 🔑  Research Tools and Insights  🔑 From Leads to Loyal Customers  🔑 Measuring Impact  🔑 The Future of Search  🔑 Customer First Mindset 🌐If you are ready to level up your SEO strategy in pharma marketing, this episode is a must listen! 🌐 Find out More of MyMA: https://lnkd.in/gnuWcSH5 #SEO #PharmaMarketing #Marketing #HCPEngagement #MyMA #MyMedicalAffairs #Strategy #Search #TrustandResults 

🎙️ New Podcast Episode Alert! Dive into the latest Medical Affairs Professional Society (MAPS) podcast episode featuring a conversation with Wiley exploring the results of their recent Global Medical Education & HCP Survey. Join Angie List and Dr Sucharita K. in their insightful discussion exploring the evolving needs of healthcare professionals and how medical education is adapting to meet them. If you're passionate about staying at the forefront of medical education and understanding the priorities of HCPs worldwide, this episode is a must-listen! 🔗 Tune in here: https://lnkd.in/eCP4ntnx #MedicalAffairs #MedicalEducation #HealthcareInnovation

🔐 Unlocking the Power of Patient Partnerships in Medical Affairs 🔐  Medical Affairs is shifting from a focus on healthcare providers to meaningful patient partnerships. But how can medical affairs professionals ensure these partnerships are ethical and truly meaningful? In this Article by Medical Affairs Professional Society (MAPS), Avishek Pal, Dakota Fisher-Vance, Jackie Zimmerman, and Sarah McSorley explore how medical affairs teams are incorporating patient-centricity, collaborating with advocacy groups and adapting strategies to improve patient engagement. Key Insights: 🔑 Patient Centered Approach  🔑 Importance of collaborating with patient advocacy teams and recognizing patients lived experiences  🔑 Approaches to patient engagement 🔑 The role of medical affairs in issues like access, health equity and outcomes 📖Read the full article to discover how patient partnerships are reshaping medical affairs 📖 Find out more on MyMA: https://lnkd.in/gg-jk7we #PatientPartnerships #PatientEngagement #MedicalAffairs #MyMA #MyMedicalAffairs #Patient #Healthcare #PatientCentricity

🚨ARCS Annual Conference 2025  🚨 Are you ready to stay ahead in the pharmaceutical and medical technology sectors? This conference brings together industry leaders, policy makers, and top tier professionals from academia, making it a critical platform for shaping the future of the industry. Engage in discussions relevant to professionals in regulatory affairs, clinical research, pharmacovigilance, medical affairs, health economics, quality/GMP, and the broader healthcare community. Why attend? 🔑 Access cutting edge insights into regulatory and clinical advancements  🔑 Engage in plenary sessions, rounds tables and interactive workshops  🔑 Explore regulatory updates from TGA, clinical trial innovations, and emerging sector trends  🔑 Networking opportunities 🚨Recognised as the pivotal healthcare event of the year. You don't want to miss out! 🚨 When: 3-5th June 2025 Where: ICC Sydney Find out more of MyMA: https://lnkd.in/g4XJm8Kw #ARCS #Conference #Pharma #MedicalTechnology #MyMA #MyMedicalAffairs #RegulatoryAffairs #ClinicalResearch #Pharmacovigilance #MedicalAffairs #HealthEconomics #Quality/GMP #HealthcareCommunity

2024: A Year of Insights and Innovation in Medical Affairs! As the year draws to a close, we’re taking a moment to reflect on the incredible conversations, breakthroughs, and ideas that defined 2024 for the medical affairs community. In this week’s MyMA Weekly Digest, we’re shining a spotlight on the standout articles that captured your attention this year. From game-changing innovations to practical strategies, these reads have inspired and empowered professionals across the industry. And just to make this roundup even more exciting, we’ve thrown in a newly launched sequel... but we’ll leave the details to your curiosity! Ready to explore the best of 2024? Revisit your favourites or discover something new—these articles are worth a second look! 📰✨ #MedicalAffairs #BestOf2024 #YearInReview

🧍Finding the Human Element Amid the Algorithms  🤖 In a world where AI is rapidly advancing, the importance of human knowledge, skills, and connection in healthcare cannot be overlooked. Technology can, and will, transform the industry but it's the human element that drives meaningful outcomes and innovation. solli's article 'Finding the Human Element Amid the Algorithms' explores how organisations can use human insights into AI driven processes to ensure that tech enhances- not replaces- human ability and connection. 💡Ensure we don't lose sight of the importance of human elements as we innovate💡 Find out more on MyMA: https://lnkd.in/gsHBy35d #AI #ArtificialIntelligence #MyMA #MyMedicalAffairs #HumanConnection #Technology #HumanElement #MedicalAffairs Richard Springham

💡Unlocking Excellence in Field Medical: Coaching and AI 💡 Are you ready to explore how coaching, storytelling, and AI help to enhance field medical excellence? Join Marcus West from 60seconds.com in Digital Rx latest podcast video to dive into strategies that empower Medical Science liaisons, drive impactful communication, and leverage generative AI for better engagement and outcomes. This video covers: 🎯Success in Field Medical  🔄 The Shift in Medical Affairs  🔍 Challenges in Feedback Loops  ❗Importance of Coaching and Storytelling  🗣️Building Effective Communication Practices  🤖Leveraging AI for Engagement 🚀 Watch now to enhance your strategies to transform your medical interactions, improve retention and create lasting impact 🚀 Find out more on MyMA: https://lnkd.in/g-jbwTap #GenerativeAI #MedicalAffairs #Coaching #MedicalScienceLiasion #MSL #Storytelling #AI #MyMA #MyMedicalAffairs #Leadership #Communication #FieldMedical