News Corp Australia

At News Corp Australia we’re passionate about fostering a workplace – and an industry – where everyone can thrive, feel supported, and bring their whole selves to work. That’s why we’re proud to highlight voices like Nicole Y. Client Executive at News Corp Australia, who recently shared her inspiring journey with AdNews Australia as part of the Media Federation of Australia DE&I Council’s Changers series. Nicole’s story shines a light on the challenges international professionals face, from navigating #cultural differences to breaking through language barriers and overcoming hiring policies that unintentionally exclude talented individuals. As Nicole shared: "Even with valid work rights, many candidates like me find themselves excluded from opportunities – not because of our skills or potential, but because of our citizenship status. As a result, many international professionals end up in roles that underutilise their expertise." We believe that change starts with listening – actively engaging with #diverse voices, acknowledging their challenges, and using our platform to drive #equity across the media industry. Nicole captured it perfectly: "By fostering open dialogue and implementing more #inclusive practices, leaders can help dismantle the barriers that many face." Here, at News Corp Australia, we’re dedicated and committed to building a workplace and an industry where everyone can thrive and reach their full potential and have the opportunity to succeed.   Read the full story on AdNews here: https://lnkd.in/ghkPeu93 #NewsCorpAustralia #Diversity #Equity #Inclusion NGEN an MFA Initiative Ryan Cooke Melanie Giordano Ian Paterson MAICD Melanie Aslanidis Louise Barrett Natasha Cormier

Lifting the Bar : A United #News Publishing Industry As published by Mediaweek Australia today : https://lnkd.in/gymBHYe3 In today’s rapidly evolving media landscape, the Australian news publishing industry is leading the charge in fostering trust, collaboration, and innovation. As Michael Miller, Executive Chairman of News Corp Australia, puts it: “Our competition is probably not each other anymore. We’re now seeing [our competition] as the global tech platforms.” This united approach, spearheaded by industry leaders like Vanessa Lyons, Jo Clasby, Pippa Leary, Louise Barrett, and Nicholas Gray, highlights the power of working together to champion trusted journalism, combat misinformation, and create premium, audience-first environments for brands. At News Corp Australia, we’re proud to play a pivotal role in this collective effort, setting the tone for impactful advertising solutions, trusted storytelling, and sustainable practices. When our industry is united, we create value not just for #advertisers and readers but for society at large. Related feature: News publishing veterans and newcomers shine on 2024’s Mediaweek 100 here: https://lnkd.in/gczJ2FUH #NewsCorpAustralia #ThinkNewsBrands #NewsPublishing #Collaboration Mark Reinke ThinkNewsBrands

News Corp Australia and MYER have joined forces to bring back mX, the nation’s much-loved free #commuter newspaper, for a special #BlackFriday edition.   Today, more than 75,000 copies of the 32-page newspaper are being handed out at train stations and shopping centres across Sydney, Melbourne, and Brisbane. Packed with Black Friday deals and latest #shopping trends, it’s designed to help commuters navigate one of the busiest #retail events of the year.   "We’re delighted to partner with News Corp Australia to bring back the mX newspaper for this special Black Friday edition,” Myer Chief Marketing Officer Clarabella Burley said.   Meanwhile, Jessica Gilby, National Head of Retail & Digital Growth at News Corp Australia added: “The biggest shopping period of the year kicks off tomorrow and while consumers are ready to spend, we know they are looking for guidance on how to find the best deals and value for money.” The edition has been produced by Suddenly, News Corp Australia’s content marketing agency, which contains all the latest trends and #BlackFriday deals across key categories including #beauty, #fashion, home appliances and toys. News Corp Australia Managing Director, Commercial Content, Mike Connaghan said: “That experience makes Suddenly the natural content creation partners for this very special edition of mX for Myer, bringing back an icon of the publishing world for one of Australia's most iconic retailers this Black Friday.” Full story here: https://lnkd.in/gU3Tvy3v #NewsCorpAustralia #BFCM

Few understand the challenges of digital publishing better than News Corp Australia's Managing Director of Free News and Lifestyle, Pippa Leary, who recently spoke with B&T's Arvind Hickman to share her vision for the future of news. At the heart of her strategy? A shift from chasing ‘reach’ to prioritising ‘engaged reach’, ensuring we connect meaningfully with audiences and deliver better outcomes for clients. “We’ve been so hooked on that [social media] drug for so long... We need to stand on our own two feet again and work out what would encourage users to come back directly to our sites,” Pippa said. She also emphasised the need for quality, meaningful content: “We’ve got to write deeper, more engaging articles to cater to what the audiences really want, instead of spending time writing clickbait.” This approach focuses on creating deeper, more engaging content that fosters trust and loyalty, while redefining success for both audiences and clients. Discover more of Pippa’s insights in B&T: https://lnkd.in/gCzAgtFF #NewsCorpAustralia #EngagedReach Renee Sycamore Cameron Curtis (GAICD) Jessica Gilby Dianna Molinaro Sazdanoff Nathalie Delpierre Ian Paterson MAICD Kelly Healy Natalie Grabbe Ian Paterson MAICD Nicholas Gray Mark Reinke Dean La Rosa Ryan H. Angelina Das Nathan Livingston Natasha Cormier Damian Cleary Kerry Warren Sheridan Comer Matt Windle Ryan Cooke Ari Petropoulos Elizabeth Webber Jess O'Sullivan

A big shout-out to the Media Federation of Australia for their incredible work in shaping the future of our industry! News Corp Australia is proud to be a member of the NGEN an MFA Initiative, supporting the next generation of media professionals. The #MFA continues to deliver impactful programs, and 2024 was no exception. The vision for 2025 is equally inspiring, focusing on collaboration, innovation, and a sustainable future for our industry. Kudos to Sophie Madden , Melanie Aslanidis and the broader MFA and #NGEN team for championing such an important charter. Your dedication to building a connected, skilled, and future-ready media community is second to none 👌. 🚀 #MFA #NGEN #MediaFuture #Collaboration #Innovation Louise Barrett Cameron Curtis (GAICD) Natasha Cormier Damian Cleary Ian Paterson MAICD Kelly Healy Natalie Grabbe

The #travel landscape has shifted dramatically, with more brands, destinations, and evolving needs creating a complex environment for marketers. So, how can brands cut through the noise and connect with today’s travellers? At the Travel Impact workshop this morning, Ciel Graham, The Growth Distillery’s Research Director, and Tara Collins, Business Director at TRA, led the session, exploring the psychology of “Internal Destinations.” They shared how #marketers can tap into the 7 Internal Destinations identified through conversations with over 2,500 Australians, giving brands fresh insights into how travellers make decisions. This eye-opening research, by News Corp Australia’s The Growth Distillery in partnership with TRA, offers invaluable insights for marketers in the travel sector. After the insightful presentation, attendees put these new tools to work, diving into hands-on exercises to create more personalised and impactful travel experiences. Want to explore the Reframe: Travel research and uncover key insights that will help your brand better connect with Aussie travellers? Dive into the full study now: https://lnkd.in/gmeSnNF2 #NewsCorpAustralia #ImpactWorkshop Dan Krigstein Leigh Lavery Sabrina Chan Liza Williams James Taylor Jessica Folkard Stephanie Forsyth Bethan Hockey

Celebrating the remarkable achievements of rural and regional women, the 2024 Shine Awards, a joint initiative between The Weekly Times and Harvey Norman, have named Danny Mayson-Kinder as the overall winner. After losing her 12-year-old daughter Billie in 2016, Danny founded the The b kinder foundation, which has touched countless lives through initiatives like b kinder Day, Billie’s Bench, and Walk for a Kinder World. Using Billie’s writings, published in the bestseller Hope, and interactive wellbeing programs, Danny is inspiring kindness and resilience across communities. Harvey Norman Chief Executive Katie Page said: “Danny Mayson-Kinder personifies why these awards were first established eight years ago.” Meanwhile, Herald & Weekly Times Chairman Penny Fowler added: “For eight years, we’ve partnered with Harvey Norman to spotlight over a thousand resilient, generous women who uplift their communities despite adversity.” This year’s finalists are featured in a 32-page Shine magazine, available with The Weekly Times today and The Australian on Thursday, November 23. Click here for the winners list and full story: https://lnkd.in/gmXYWEBD #NewsCorpAustralia #ShineAwards2024

Last Thursday, industry leaders gathered at News Corp Australia for an engaging evening of insights and inspiration. Hosted in partnership by ThinkNewsBrands and the Australian Marketing Institute (AMI), the event explored how shifting #consumer behaviours and #media trends are shaping the way #brands engage with Australians. The compelling panel discussion, led by Vanessa Lyons, CEO of ThinkNewsBrands, featured an impressive lineup of speakers: Kerry Warren, Editor of news.com.au; Amanda Gordon AM, Clinical Psychologist; and Kathryn Illy, General Manager Consumer Marketing, Destination NSW. They shared insights on everything from changing audience behaviours and inclusivity in marketing to the growing trust in credible news channels over social media. Key themes from the discussion included:  🔹 Connecting authentically with evolving consumer needs. 🔹 Embracing diversity in marketing without tokenism. 🔹 Why brands are turning to trusted news platforms over social media. It was a fantastic opportunity to reflect on the challenges and opportunities #marketers face today, while connecting with peers over drinks and canapes. The event also reinforced News Corp Australia’s commitment to supporting the marketing industry through collaboration and knowledge sharing. Get the full picture via Mediaweek Australia : https://lnkd.in/gafuTs-K Read more on Mi3Australia Australia here: https://lnkd.in/ddw8iKfv #NewsCorpAustralia #ThinkNewsBrands Nicholas Gray Mark Reinke Louise Barrett Dan Krigstein Ian Paterson MAICD Cameron Curtis (GAICD) Pippa Leary Kelly Healy Natalie Grabbe

Celebrating Excellence at News Corp Australia! A huge congratulations to Louise Barrett, our incredible Managing Director of National Client Partnerships, on being named the Mediaweek 100 Icon for 2024! This prestigious recognition honours the most influential figures in Australian media, and Lou’s induction is a testament to her immense contribution, leadership, and passion for the industry. Reflecting on her journey in an exclusive interview with Mediaweek Australia's Editor at Large James Manning, Lou shared: “I feel so incredibly honoured to be named an icon. It’s a bit surreal actually, I feel like I’m just getting started, so I’m not going anywhere… This industry is dynamic, ever-evolving, and full of opportunities to innovate, tell stories, and make a meaningful impact. It’s something I truly love and try to impart on my team as well.” Lou’s energy, commitment, and vision continue to inspire not only her team but the entire media industry. We couldn’t be prouder to have her leading the way at News Corp Australia. Here’s to celebrating this remarkable achievement and many more chapters of progress and success! 🎉 Highlights from the Mediaweek Australia 100 Icon here: https://lnkd.in/gjXvXZ4B Mediaweek Australia also spoke exclusively to Lou about her impressive media career here : https://lnkd.in/gyhXpBZF #NewsCorpAustralia #Mediaweek100 #MediaweekIcon #Leadership #CelebratingSuccess Cameron Curtis (GAICD) Renee Sycamore Ian Paterson MAICD Kelly Healy Natalie Grabbe Nathalie Delpierre Belinda MacPherson

Celebrating Leadership Excellence: Michael Miller Tops the Mediaweek Australia 100 News Corp Australia is proud to celebrate our Executive Chairman, Michael Miller, being named #1 on the Mediaweek 100 list for 2024. This remarkable achievement highlights his unwavering leadership and strategic vision, guiding News Corp Australia through a challenging business environment while continuing to deliver exceptional value to audiences and partners alike. While Michael was unable to attend the Mediaweek 100 Lunch last Friday, Nicholas Gray, Managing Director & Publisher of The Australian and prestige titles, graciously accepted the award on his behalf. In his exclusive interview with Mediaweeks Editor at Large James Manning, Michael reflected on the current business climate and the challenges faced by the media industry, "It’s been a tougher year for the country. People face cost pressures and aren’t spending like they were. As a result, companies have been more constrained, and that has impacted all in the media. We expect the first half of 2025 to be challenging but are hopeful for a second-half recovery." Michael’s ability to navigate uncertainty while driving innovation across print, digital, and audio platforms underscores why he is so deserving of this recognition. Congratulations, Michael, on this well-deserved honor – your leadership continues to set a benchmark for excellence in Australian media! Read more on Mediaweek Australia here: https://lnkd.in/gUv4ZGdE #Leadership #Mediaweek100 #NewsCorpAustralia #InnovationInMedia Louise Barrett Pippa Leary Mike Connaghan Campbell Reid Michael Murphy michael carroll Tom Richards Peter Blunden Ben English Chris Jones Jason Scott Mark Reinke Julian Delany