We recently partnered with the wonderful team at Keep Left on their popup for Guide Dogs Australia 🦮 It was a Black Friday Sale but with a big twist – shoppers weren’t able to see what they were buying, because that’s exactly what shopping online can be like for those living blindness or low vision. At the Blackout Friday event, you could experience what it’s like to shop based solely on product descriptions, like ‘red jumper’. Could you be ordering a cute knit or a Christmas nightmare? What a great initiative to help raise awareness about the challenges faced by those with blindness and low vision every day. It was great working with Jessica Williams and Johanna Murray at Keep Left. “We worked with Peacock Retail for a not-for-profit activation in Sydney and their comms, execution and delivery was flawless. The furniture was also of a high quality. Would highly recommend.” Jessica Williams, Client Services Director at Keep Left [ID: Text on black background reads 'The countdown is on. Blackout Friday. The store that won't let you see what you're buying. Join us from 28 to 30 November in Paddington'.] #popup #hire #furniture #retail #activations #custom #display #events #experiential
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