PIER Marketing reposted this
No greater feeling than seeing a project you've worked so hard on (with our wider Australia commercial team & partner agencies, of course!) come to life. We continue to push the boundaries in making BIC EZ Reach's launch in Australian shores, bigger and better! More to come.
Who knew an ad for lighters could be so entertaining! In its latest campaign, BIC is promoting its EZ Reach Lighter range by pairing two iconic celebrities that cover all bases when it comes to uses of lighters - Martha Stewart and Snoop Dog. The campaign, activated by Elise Hedley Dale at Media Words and PIER Marketing, is commanding attention across Melbourne with high-impact formats including a Station Domination at Southern Cross Station, a Tram Wrap, a Tram shelter wrap, and Digital Large and Small Format. Whether you’re using it to light candles like Martha Stewart, or are using it to light other things, like Snoop Dog, this humorous campaign ensures BIC is top-of-mind. #changetheconversation #outdooradvertising