PlaySpark

Want a quick snapshot of what we do for brands and influencers at PlaySpark? 🎮🚀 Check out our video and see how we power a new interactive format for #advertising and #marketing.

Flashback to last year when we ran a great mobile game campaign to kickoff Thirsty Camel Bottleshops - Victoria newest addition to their loyalty strategy. We had fun working with the team and saw amazing results, with over 42,000 game plays and 5min dwell times. We continue to build upon the strategy with Thirsty Camel and help drive seasonal based games that engage their customers beyond the transaction. https://lnkd.in/g6sDUqZk

Our founder Luke Santamaria had the pleasure of being invited onto a podcast with SportsFirst recently. Have a listen about his vision for mobile games and how they will impact sports and entertainment in the future.

Happy new year from all of us here at PlaySpark 🙌🎉 Want some fun to get the year started? Jump into our tennis game we created with our partners at Thirsty Camel Bottleshops - Victoria for some summer fun🚀☀️🎾 🔗 in comments…

Excited to get this one out with our partners at SCCG Management . As we venture into the US market, we are seeing a growing desire by brands to engage their consumers beyond standard advertising channels. Have a play today 🎮🚀

The time to jump on mobile gaming is now...

👀Attention is the new currency 💰 In a recent article, Activision Blizzard Media explores how gaming uniquely fosters deep brand connections by driving engagement and building community. With #gaming, brands can reach audiences in immersive, interactive environments where attention is already high. This connection is not only emotional but can influence purchase intent, providing brands with a powerful channel to build loyalty and drive conversions. By integrating brand experiences authentically into gameplay, brands can connect with audiences on a personal level. Read more here https://lnkd.in/eB_CZZAQ

Really proud of the results we generated with the team at Thirsty Camel Bottleshops - Victoria . It was a pleasure working with them- energetic, keen to innovate but most of all challenging the way consumer experiences are done! Can’t wait for bringing more fun to their loyalty programs and customer engagements. 🎮🚀🎁

Are you an #ecommerce #brand looking for fresh ways to engage customers? Have you thought about playable ads? They’re a game-changer for conversions at every stage of the buyer journey! 1. **Awareness**: Kick things off with interactive ads on landing pages or social media to grab attention and introduce your products in a fun way. 2. **Consideration**: Add playable ads to your product category pages. Let users interact with what you offer—it makes evaluating options way more engaging! 3. **Decision**: Use interactive demos on product detail pages. Letting customers experience products firsthand helps solidify their choices. 4. **Post-Purchase**: Don’t stop at the sale! Playable ads in confirmation emails can promote related products, encouraging those repeat purchases. 5. **Retargeting**: For users who left items in their cart, playful ads can reel them back in to finish the purchase. And here’s a fun fact: interactive media can boost conversion rates by up to **30%** compared to traditional ads! So, let’s make the shopping experience more exciting and effective! What are your thoughts on using playable ads? #eCommerce #PlayableAds #CustomerEngagement #MarketingMagic

According to a study by Mediafly, interactive content can drive 52.6% more engagement than static content 😲 ▶ As users spend more time with interactive elements (13 minutes on average vs. 8.5 minutes on static content), there is a growing opportunity for brands to capture the attention of consumers and compliment their traditional static advertising. Read more about it in our recent blog https://lnkd.in/gj8duakW