Podcasting With Purpose

Imagine being able to spend over thirty hours whispering insights, sharing laughter, and weaving stories directly into the ears of your ideal client without even being in the same room. That's the power of podcasting. It's not just about broadcasting your message; it's about creating an intimate space where each listener feels like you're speaking directly to them. You're not just a voice; you're a trusted friend, a mentor who understands their struggles and dreams. Through your podcast, you plant seeds of hope and possibility, nurturing a bond that goes beyond the digital waves. By the time your ideal client has journeyed through your episodes, there's no one else they could envision guiding them forward. That’s #podcastingwithpurpose Isn't it time you explored the power of podcasting to connect with your ideal client on a deeper level? DM me if you're ready to amplify your impact with your voice.

“What microphone should I use?” is one of the most common questions I’m asked by coaches/consultants who want to start a podcast. I’ve learned (through my 15 years of experience in podcasting and 20+ years of experience in Personal Branding and Reputation building) that technology isn’t the most important factor when it comes to building intrigue, influence, and impact with your podcast. I've had both expensive and not-so-expensive microphones and what I’ve come to realize is this… Focusing on the model (and/or make) of the microphone BEFORE you focus on getting totally clear on your MESSAGE is unwise. Especially if you’re a service-based business that wants to leverage your podcast to build your reach, reputation (as an Authority in your field), and ultimately your revenue as you continue to nurture listeners into leads, enquiries, and paying customers. Because you can’t edit compelling content from an episode with a confusing message and that fails to engage your audience. Even if it was recorded on the most expensive microphone money can buy. Instead focus on getting totally clear on WHO your ideal client (listener) is and continue to bring valuable insights and solutions to the challenges he/she is facing to your podcast, in a compelling and engaging way. Your unique, uncoypable, and forgettable message. When you do, he/she won't care what microphone it was recorded on (as long as it’s audible of course). That’s #podcastingwithpurpose

Transforming Lives Through Sharing Your Origin Story and other stories. Listen in as Carrie West interviews Annemarie Cross and they discuss how even the most personal stories, no matter how small they might seem, can resonate deeply and inspire hope. Carrie shares her thoughts on avoiding fear-driven headlines and finding websites that highlight good news. You'll also hear about Annemarie's unique journey from a curious child adopted from a nunnery to a passionate podcaster, and how life events like a career-shifting accident helped shape her path. Together, they emphasize the importance of personal and professional growth through sharing stories, the beauty of connecting with others, and the courage it takes to open up. Whether you’re a coach, consultant, or entrepreneur seeking to build a thriving business, this episode is packed with insights to help you harness the power of your own story. Thank you Carrie West for allowing me to share this wonderful conversation with my community. I LOVE your work!!

[MASTERCLASS] Join Annemarie Cross and Kashmira Mody as they share actionable insights and strategies on pricing and value and the challenges that many businesses face whether you are a service-based, a product-based, or a blend of both and you’re operating in a saturated marketplace. 🔑 Key Episode Highlights: 1. Elevate Your Offerings: Annemarie underscores the importance of adding an element of service, such as coaching or mentoring, to transform standalone products into high-value offerings. She shares her journey from providing basic resume services to delivering premium, value-filled consulting by investing in mentorship. 2. Stand Out in a Saturated Market: Kashmira discusses essential strategies for service providers, such as yoga teachers, to stand out. This involves recognizing their unique experiences and integrating these into their services to create something truly unique for their clients. 3. Building A Trusted Brand: Both Annemarie and Kashmira emphasize the need for cultivating a distinct brand identity that exudes trust and authority. Building a solid foundation takes time, but it attracts clients who value and are willing to invest in your services. 4. Balancing Craft, Business, and Personal Growth: Kashmira highlights the importance of balancing your passion with business acumen and personal development. Without equal investment in all three, sustained success remains elusive. 5. Upcoming Opportunities: Don’t miss the chance to join our 90-minute discovery session for core business foundations on August 10th. For those who can’t wait, private conversations are available, and we’re also organizing special live event days for our participants in India! 6. Educating Clients on Your Value: Understanding and conveying the unique value you offer is pivotal. Annemarie and Kashmira discuss the importance of educating prospective clients to differentiate your service from a mere commodity to a premium product. This episode is a treasure trove for anyone looking to step up their game in the competitive world of service-based businesses

[TIP 🎙] Podcast Hosts, here’s a question you should NEVER ask your guest - especially at the beginning of your show… It’s “So, tell me about yourself.” This was a question my co-host and I asked our guest (back in 2008) when we started our first podcast. We had no idea on how to manage guests let along strategic questioning techniques, so 20 minutes later our guest was still telling us her life journey, while my co-host and I were messaging each other on how we were going to get a word in so we could resume control of the interview. 😬 I’ve learned so much over the last 15 years in podcasting and so instead of asking a ‘tell me about yourself’ questions I would have pre-framed the questioning by pulling out a specific time in their history that was relevant to the topic being discussed on the show, and would have asked them to how they felt it helped develop them into the person they are today. It would have provided context for my audience, shared a little more about the guests background, and enabled them to provide some relevant and insightful learning experiences that my audience would find valuable. Concise, relevant, and of interest to my audience. In fact, there are 6 different types of questioning techniques that I now have in my tool kit and will use in each and every one of my shows. If you’d like to learn more - I’ve put everything I’ve learned over the last 15 years into https://lnkd.in/grqakhpv 👉 In the meantime - have you ever asked this question and found yourself with a guest sharing their life story? Or, perhaps there’s another question you now have on your ‘NEVER ask this question again’ list, that you’d recommend #podcasthosts NEVER ask? Drop it in the comments! 👇