Pop & Pac

NEW YEAR, BIG NEWS, HUGE PROJECT LAUNCH. Excited to share a sneak-peek of one of our studios most exciting projects to date. LuckyChap are a Production/Entertainment company based out of the US with superstardom at their core - headed by (Producer) Josey McNamara, (Producer and Actor) Margot Robbie & (Producer) Tom Ackerley. You may be aware of some of their latest Titles, including one of the biggest movies of 2023 - BARBIE and the phenomenal Saltburn. Pop & Pac have been working directly with the partners since 2022, establishing a brand centred on a clear focus; the talent that enters the LuckyChap creative universe. From incredible writers, film makers, directors, actors; anyone whose extraordinary talents help make a remarkable production – LuckyChap celebrates them. Hence the logo was designed to provide focus on the 'U' - the individual 'you' - and the thread of excellence that connects them. The logo reflects the brand's purpose, to celebrate extraordinary talent, not just those typically in the spotlight. For the astute, the U is also an LC monogram (LuckyChap). The script in this case is also a connection back to the original neon logo, a nod to where it all began. Pinks, burgundies, purples all reflect the personality of the people and the partners. As the brand roles out, we'll reveal more of the project beyond just the logo visuals shown here. At this juncture, we'd like to extend a huge thank you to Margot, Tom, Josey and the rest of the LC team for their continued passion, collaboration and trust in us in bringing their brand to life. We'd like to also thank our collaborators WorkWorks for helping bring some challenging brand collateral to life. We'll reveal more soon!