Pure SEO

🎄✨ Happy Holidays from Pure! ✨🎄 A HUGE thank you to our clients, partners, and team for making 2024 such a memorable year! We’re taking a little time to recharge and celebrate the season with family and friends, and we’ll be back in the New Year, ready to tackle 2025 with fresh energy and ideas! From all of us at Pure SEO, we wish you a joyful holiday season and a fantastic start to the New Year! 🎅🎁 #HappyHolidays #PureSEO #Christmas2024 #SeeYouIn2025

Data: The Key to Driving Change 🌍 Data has the power to uncover insights and drive meaningful change. Our latest PR, featured by TechDay New Zealand, showcases how we analysed MPs’ air travel data to highlight the need for greater transparency in carbon emissions tracking. The findings were compelling enough to prompt a response from the New Zealand National Party's Minister of Climate Change, Hon. Simon Watts, underlining the urgency of addressing gaps in emissions accountability. Accurate data is essential for achieving New Zealand’s net zero goals. The same principles apply to businesses—leveraging data effectively can guide smarter decisions and deliver impactful results. That’s what we strive to achieve for our clients every day. Check out the PR on ChannelLife: https://bit.ly/3VNofnX Or read the full study: https://lnkd.in/gaZYt2GZ Is your business making the most of its data? Let’s chat! #DataInsights #CarbonEmissions #NetZero

ChatGPT’s New Search Updates: A Tool for Your Business? ChatGPT has introduced significant enhancements to its search capabilities, offering an alternative for specific search needs: 1️⃣ Local Search: ChatGPT now provides detailed results—images, ratings, and hours—similar to Google’s “Map Pack,” aiding in finding nearby businesses. 2️⃣ Navigational Search: When searching for a company name, ChatGPT offers faster, direct links to websites, reducing unnecessary delays. 3️⃣ Trackable Traffic: Outbound links now include UTM tags, enabling you to monitor how much traffic ChatGPT drives to your site through analytics. What It Means for Businesses Monitor Traffic: Observe your website analytics to determine if ChatGPT becomes a significant referral source. Optimise Local Listings: Ensure your business information is current and optimised to leverage these new features. Utilise UTM Data: Analyse UTM parameters to assess impact and refine your strategy. While not yet on par with Google, ChatGPT is making strides in the search arena. Could it enhance your digital strategy? #AIforBusiness #DigitalStrategy #SearchInnovation

The Google December 2024 Core Update has officially landed—here’s what you need to know. The rollout started on December 12 and is expected to take a couple of weeks to complete. This is the fourth core update of the year, reinforcing Google’s commitment to improving search result quality by focusing on user intent, content, trustworthiness, and site authority. Google continues to emphasise the importance of high-quality content—helpful and reliable content that prioritises user experience. If you’re noticing changes in your site’s rankings, now is the time to focus on creating valuable, user-centric content. Remember, quick fixes won’t cut it; consistency and quality are what drive sustainable results. How’s your content strategy shaping up? Have you seen any ranking shifts with this update? Let us know in the comments! 💡✨ #DigitalMarketing #SEO #ContentStrategy #GoogleUpdate

Have you tried Sora yet?! We made this adorable—and slightly ridiculous—video with just a super simple prompt: “A close-up video of a cute puppy running in slow motion, jumping over the words’ Pure SEO.’” Even with such simple instructions, the results are incredible. If you’re on ChatGPT Premium (or other paid plans), you can now access Sora—OpenAI’s awesome text-to-video tool! 🎥✨ It’s perfect for turning your ideas into stunning videos—complete with a storyboard feature to help you plan it all out. Whether animating stories or visualising concepts, Sora’s got you covered. 👉 sora.com/library What would you create with Sora? Share your ideas (or creations!) below—we’d love to see them! 💬⬇️ #Sora #TextToVideo #MadeWithAI #CreativeTools #OpenAI

Reddit Expands AI Search with “Reddit Answers” 🗣️💡 Reddit has launched its AI-powered search feature, Reddit Answers, designed to enhance community engagement by delivering curated summaries of relevant discussions directly to users. “People know that Reddit has answers, advice, and perspectives on almost anything they’re looking for, and AI-powered search is part of our longer-term vision to improve the search experience on Reddit—making it faster, smarter, and more relevant.” - Reddit Here’s how it works: ✅ Summarises conversations from various subreddits ✅ Links related posts and communities for added context ✅ Helps users explore full discussions with ease Currently available to English-speaking users in the US, Reddit plans to expand this feature soon. What does this mean for business owners? With users engaging in more targeted conversations, marketers can gain insights into behaviours, preferences, and trends. Use these insights to tailor your content strategy and connect with your audience more effectively. 🔑 Whether it’s social media, email marketing, or digital campaigns, the goal remains the same: Deliver the information your audience is seeking. AI-powered search isn’t just a tool—it’s an opportunity to drive engagement and conversions. How will you make the most of this advantage? Share your thoughts! 💬✨ #RedditAI #DigitalMarketing #ContentStrategy #AIInnovation

🌿 Pure New Zealand: Clean, green, and leading the world… but are we really? Our latest report highlights the carbon emissions of NZ MPs in 2023 and 2024, sparking an essential conversation about transparency and accountability https://lnkd.in/gny8f_c2 “We believe corporations should report their carbon emissions and take active, calculated steps to reduce them. Members of Parliament—the rule makers—should lead by example.” – Dave Rouse, CEO of CarbonClick  We also received valuable insights from Dr Christine Winter, Senior Lecturer in climate and indigenous politics: “Transparency from/in government is a vital part of democracy – freedom of information is a cornerstone of our democratic arrangements... Being required to account for their emissions means that the public will be informed of parliamentarian’s ghg expenditure and whether or not they are living their commitments to limit emissions and to meet the 2050 net zero target.” Thank you to Dave Rouse and Christine Winter for their expert statements. Read the report and join the conversation! #Sustainability #ClimateAction #DataTransparency

🌍 How are New Zealand’s leaders contributing to carbon emissions? We’ve compiled an analysis of the Top 10 MPs with the Highest CO2 Emissions for 2024 and 2023 based on air travel data. This report explores: - The environmental impact of parliamentary travel. - Party-level trends and discrepancies. - The need for transparency in emissions reporting. As decision-makers, accountability starts at the top. This ground breaking study highlights the lack of cohesive data on emissions reporting and sparks a broader conversation about leadership, climate responsibility, and sustainability in governance. 👉 Read the full report here: https://lnkd.in/gny8f_c2 Data is the foundation of informed decision-making. This article seeks to encourage healthy debate and shine a light on the critical gaps in emissions reporting. If you find it insightful, we’d love for you to share it with your network to help spread awareness and spark meaningful conversations!

It’s December 1st—Christmas season is officially here! 🎄 Last year, our team went all out with some incredible pod decorations, and we’re excited to see how everyone steps it up this year! Let the Christmas creativity (and tunes) begin! Though, let’s be honest… we’ve been playing the tunes since November. 😉 #ChristmasAtPureSEO #TeamSpirit #FestiveFun https://lnkd.in/gybyWmjq

Nothing brings the team together like good food 🍴 This hump day, we took a break from the digital grind to enjoy a shared lunch—an awesome way to connect and recharge for the rest of the week. It’s moments like these that make you realise—our team’s skillset isn’t just digital, but culinary too! Here’s hoping we can all keep the post-lunch food coma naps at bay… #TeamLunch #PureSEO #TeamCulture #MidweekBoost