R/GA Australia

What do you find 45° from common sense? All the best creativity, of course. It’s a shared vision that has guided some killer campaigns between R/GA and PONOS this year. Uniting teams from Japan, Australia, Singapore, Argentina and the US. Together, we showcased the unmatched power of our connected global network. And it's led to Campaign Asia-Pacific awarding us silver in their Agency of the Year Awards for Agency-Marketer Partnership in Japan and Korea. 🎉 https://lnkd.in/gCRtzdWx

What does 2025 hold for APAC’s design, craft and creativity? Our Chief Design Officer for APAC Ben Miles brings a sharp eye to the future as he joins Spikes Asia Design and Industry Craft jury. Read more about Spikes Asia's jury members 👉 https://lnkd.in/g8fR2A-E

Anita Forte, Creative Director at R/GA Australia, calls for real action to redefine leadership, nurture potential and create a flexible model to help women thrive in creative roles across life’s stages—including motherhood and menopause. All of which will drive better outcomes for brands, business, and society. Read more of what Anita has to say in Campaign Asia-Pacific, along with the insights of other inspirational women 👉 https://lnkd.in/gtMiZigC

Community is at the beating heart of all our work with We Are Warriors. So to win twice in the Community Event DE&I category at this year’s The Anthem Awards — dedicated to celebrating purpose and mission-driven work— is especially important. Check out our award winning work, Blak Powerhouse and New Year’s Eve Take Over, in the link below. 👇 https://lnkd.in/gSn_hFsF

True heroes operate in the background. At R/GA Australia, we’re giving them the spotlight they deserve. Our Talent Dream Team of Eden Caldera-Page, Gemma Adcock and Cocoa Lynch share their secret recipe to a thriving workplace culture in their interview with LBBonline - Little Black Book 👉 https://lnkd.in/gusEYct6 Brittney Rigby 🙏

The industry is clamouring for female leadership. But just 24% of creative directors are women. We don’t want to speak on their behalf. So, we’re handing over to Rachel Blacklaws, Creative Director at R/GA Australia, who recently spoke to Campaign Asia-Pacific about what it’ll take for female creatives to get the recognition they deserve. From advocating a “grow-your-own” approach, to redefining leadership and valuing diverse strengths, Rachel urges agencies to rethink how they can support women in the industry—and help them rise. Read what she had to say, along with other incredible female voices in Campaign Asia-Pacific here 👉 https://lnkd.in/gtMiZigC

As tech advances and consumer habits change, loyalty isn’t something you can take for granted. So, how d’you keep up? 😰 You launch Toyota Go – a new customer platform and loyalty program that brings together all of Toyota’s automotive products and services. All designed to create more moments of happiness. Because, let’s be honest, we could all use a bit more of that. 😉 Eight years and counting in our partnership with Toyota Motor Corporation Australia – and this is one project we’re especially proud of. Read more 👉 https://lnkd.in/g2-Ufe8Y

What does it mean to be a creative innovation company? It means pushing boundaries and embracing change. And having some fun along the way. At R/GA’s annual Creative Summit, we brought together brilliant minds from across the globe to do just that — to dream big and rethink how we create impactful work for our clients. The energy and inspiration across the three-day summit was electric. Designers, creatives, technologists, and futurists joined forces to learn, question, debate, and ultimately shape what’s next. To capture the spirit of the summit, we tapped into Runway.ml’s new video-to-video feature, randomly transforming our attendees to everything from fruit to cyborgs to manga characters, to show the versatility of this new tool and the creativity it can enable. And with a little help from Adobe Firefly we even had some fun with our iconic logo.

A moment for Nina Gibbes. She’s created a community-powered font. Soaked up five years of inspiration in New York. Exhibited at the National Gallery of Victoria. Oh, and she’s our go-to for skincare recos 🌸. Nina’s background in fine art and traditional graphic design has seamlessly transitioned into digital design, product and experience here at R/GA Australia. Proof that diverse talent truly fuels innovation 🔥. Follow our Visual Designer’s journey in Campaign Asia-Pacific's Creative Minds here 👉 https://lnkd.in/g3wa_vPn

‘In today’s environment, with more remote and hybrid work, we need new ways to rebuild those connections and support each other.’ Wise words from our Managing Director Victoria Curro 🌟. She’ll be sharing her insights at the sold-out launch of The Open Table – a networking series founded by Deanne Constantine of Blue Bateau, aimed at reconnecting an increasingly disconnected advertising and media industry. As a fierce champion for meaningful connections, Vic is committed to creating spaces where people can grow together 🌱. We love to see it. Read more here. 👉 https://lnkd.in/g5cUc7Vk