Ranged

Some reflections & milestones for 2024 @ Ranged 🌟. Together with our brand & retail partners, Ranged is redefining the professional services landscape in the Australian FMCG industry. We’re proud to say that 2024 was our biggest year yet! Here are some reflections & milestones for 2024: 🔄 Channel diversification is key - Retail is king, but unlocking sustainable growth demands an omnichannel approach. Diversification ensures a balanced, optimised mix of revenue and profitability. 📈 A great product is just the beginning - It's not enough to have the best product—you also need the operational and marketing infrastructure to deliver sustainable growth. 🏗️If it's broken, build it - The FMCG sector is constantly evolving, and not all services meet the high standards required for success. When the market falls short, we innovate and create bespoke solutions that lead the way. 🤝 Partner for exponential growth - Transactions are fleeting; partnerships are enduring. Cultivating win-win relationships with customers, unlocks superior opportunities and long-term value across every channel. 👥 Teamwork makes the dream work - High-growth environments demand exceptional teams. The ability to quickly identify gaps in resources or structures and adapt decisively separates the great from the good. Change is inevitable—your speed and precision in responding to it are what define success. We’re proud of the tireless work our team does to create solutions as well as value for our brand and retail partners. We are truly grateful to those businesses who have entrusted us with that role in 2024. 2025, here we come… 🚀

Over 150,000 deliciously fun FUNDAY™ Natural Sweets packs sold in 1 week… Full sugar lollies eat your heart out 😮💨🍬 Well done Joanna Merante on the beautiful in store execution and of course to Australia’s better lolly leader Daniel Kitay Thanks Woolworths Supermarkets for the ongoing support Madison Mannell Oisin Conway Thinesh Santhiragasan Michael Gullery Led by Jack Novak @ Ranged

It’s been a long time coming… After 3 years of trading in Grocery and achieving unprecedented sales and sku growth📈Muscle Nation has finally landed with a bang in Woolworths Supermarkets! This community-led brand is ready to takeover Protein across categories, starting with 21 skus in Diet & Sport and 3 skus in Ice Cream 💥 Well done to Chris Anastasi and Nathaniel Anthony as well as the whole Muscle Nation Team on the continued success. Game on 💪🏻🍏 Thank you to Philippa Shaw Matthew Bell Thinesh Santhiragasan for your support 💛

😏We’ve been waiting to share this one… The kings of e-commerce cleaning Lucent Globe have officially landed on Chemist Warehouse shelves across the country. So get into Australia’s #1 pharmacy to Australia’s #1 laundry and dishwashing sheet brand 👌 🌱 Thank you to Daniel Kinder & Jimmy Leung for your vision and support. Congratulations Brodie Cook and Roger Cook on your first major retail launch and the continued growth of your incredible brand. Led by Jay Cavanagh for Ranged

🍬 💕Exciting news for Australian parents (and of course, kids) Woolworths Supermarkets just launched FUNDAY™ Natural Sweets Lil’ Lolly Lovers range in 1000 stores nationally. Perfectly sized for lunchboxes, handbags and lil’ hands. Made lovingly with quality ingredients and no added sugar, so you’ll have no parental guilt or regrets. Congratulations to Daniel Kitay and the whole FUNDAY™ Natural Sweets team Thank you Madison Mannell for all your support for the brand and offer.

Big News at Ranged ‼️ A bit of history…the Ranged Pty Ltd founders were lucky enough to all have worked at Coles Group across category management, finance, supply chain and procurement. This set the foundation for the business’s commercial skills, understanding of category manager needs and industry knowledge. Naturally, as Ranged has grown, the incoming team has brought a diversity of skills and experience across retailers. Through this journey, Woolworths Group has been incredibly supportive and has continued to grow for Ranged and our Brand Partners. So, it was only fitting that in the 5th year of trading, Ranged went to find someone who bleeds green, has a deep understanding of Woolworths and has a love and big vision for innovative disruptive brands…enter Jack Novak 💥 our new Head of Woolworths Group. Jack brings over 20 years of experience from Woolworths Supermarkets as well as from WHSmith and his own ventures to the Ranged team. Making our Sydney office a party of two. We can’t wait to see what the next 12-months is going to bring. Let’s go ‼️‼️🍏🍏 Thank you to Felix Wood for your facilitation in bringing us together.

Developing a detailed understanding our Brand Partners’ cash flow requirements and making appropriate recommendations is a key part of our Fractional CFO services. It was a pleasure working with Nexus Advisory to deliver flexible financing, which will help bobby continue on its rapid ascension in the Australian Soft Drink market. If you’re looking to optimise your business’s cash position, connect with our team for expert cash flow forecasting support to set a strong foundation for future growth 📈 Joseph Green

🚀 New Product Launch 🚀 How good do the NATPAT Mosquito Repellent and Itch Relief products look on Woolworths Supermarkets shelf, just in time for summer. Disrupting the category, bringing innovation and most importantly kid safe. These products have had real success in the US market, so we can’t wait to see how Australian customers respond in mass retail across almost 1000 stores. Thank you Andrea West Jones and Nicole Davis for your support. Congrats to the formidable NATPAT team. Led by Jessica Maree Gordoun for Ranged.

After 5 years of working from warehouses, share offices and 1 person per 1 sq/m shoeboxes, we finally have our dream office (now complete with our signage). We have never worked from home more than 2 days per week, even during the Covid years. We find working from an office, collaborating, sharing ideas and team members motivating each other is still the best way to build and unify. Come visit us at 785 Toorak Rd Hawthorn East, maybe when you’re visiting someone else with a similar address…👀

Spot the brand on this Woolworths Supermarkets end not owned by Unilever 👀…there’s only 1. Stuff That Matters deodorants and body sprays popping this week on the 1/2 price end in the big wapple 🍏 Thank you Daniele Chiddo with your support for this activation and ongoing support from Hayden Sansom, @susan jobson and @jodie mullan Well done Stuff That Matters team Led by Jessica Maree Gordoun for Ranged