ScaleUp Media

New financial year, time for some new marketing ideas? How about creating a mini-documentary for your business? It's something out of the box, which is just what businesses need to cut through all the same-same in today's crowded marketplace. If you'd like to chat about your business and explore what a mini-documentary might look like for you brand, reach out to us at Scale Up Media. We'd love to help you get off to a flying start to the new FY!

Great session this week by our creative director, Mick Mooney, on the Essential Art of Presenting. Here's Mick's top insights from the presentation: Some of the key insights shared included: 😎 The more patterns the audience recognises, the more likely they will let their brains run on autopilot. People have been in countless presentations. That equates to a huge amount of pattern recognition. You need to scramble these patterns to help them reset and have a more active attitude. Start with icebreakers that are fresh and different to the norm. Get people moving. Aim to evoke emotion in your audience to draw them into a more active decision-making mindset. 😎 Presentation success is defined by 'connection, not completion'. It's not about getting through all your slides. It's about how successful you were in making a connection with your audience. 😎 Metaphors are the single greatest communication tool you can use to make your message easily understood and sticky in the minds of your audience. When planning your presentation, ask yourself, can I use a metaphor to explain this complex idea/point? 😎 Use stories to reinforce the ideas and metaphors you use. If you introduce a metaphor, think of what personal story you can share that brings more context to the point and helps build rapport with the audience. Stories help people feel they like, know, and trust you a little bit more (and as a result, will feel a little bit more inclined to do business with you). 😎 Be brave. This comes back to the 'connection, not completion' focus. If you want to connect with an audience, you have to really put yourself into your presentation, focus on connection, feel when it's working, and also feel when it's not! The better you get at feeling the connection in the room, the stronger a presenter you will become over time. 😎 Finally, adopt the mindset that your slides are not the presentation; YOU are the presentation. How you turn up matters more than how fancy your slides look. Your energy, intentions, and how you engage, connect, and lead the room are what people will remember. 🙄 There were some other essential insights into the art of presenting, but I'm about to run out of room in this post! Thanks again to everyone who attended and to those who are already putting into practice what they learned. That's a great outcome.

Our brand new podcast is going live today! The #Mission Is #Growth. It's a Podcast for business leaders who are serious about scaling up their businesses and hitting their growth targets. Keep an eye out on Spotify and Apple Podcasts!

This Thursday we're excited to be launching episode one of our new podcast series "The Mission Is Growth".

Great short video on Scale Up Media and why we started our agency, from our founder, Mick Mooney