Shopper Intelligence ANZ

Shoppers are now making category decisions earlier in their buying journey than they were for the last 15 years. What does this mean? It means a big shift in how brands must communicate, both pre-store and instore, to meet the needs of today's shopper. View this month's update 👇 from Simon Ford, to see: > Evidence that capturing pre-store intent is now more critical for many brands > A list of the categories most affected by this shift > What suppliers and retailers need to do to stay ahead in 2025... Don't forget to reach out to the team to find out how you can leverage these trends in your next retailer meeting.

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Grab a coffee and join us for our final webinar of 2024, with David Shukri and Andrew Arnold! Register here 👇

If you work in these categories, BRAND signposting and AVAILAIBILTY are paramount. Shoppers are more than willing to go somewhere else to get what they want or need. In these categories, rather than switch to another brand if the shopper’s first choice wasn’t available, they would go to a different store to buy their original choice. Brand loyalty is likely higher here, as well as specific needs driven by particular circumstances. To read the full article from Andrew Arnold on "The Impact of Out-of-Stocks on Grocery Suppliers", follow the link in the comments 👇

** Final live session in 2024! ** Grab your beverage of choice and join our ANZ retail and shopper experts on December 10th, to see how FMCGs are successfully delivering growth for their businesses. This time, David Shukri and Andrew Arnold will be together in-person, to share their expert views on instore examples and how they relate to key shopper trends. And, as always, there'll be a giveaway for all attendees. We hope to see you there! (registration link in comments 👇)

Find out what's shaping Australian grocery retail in 2024 👇 This new insights article from Shopper Intelligence ANZ's MD Simon Ford is a top-line view of the most important YoY trends you need to know. 140,000+ shoppers interviewed each year. In every category. For every major retailer. We're very proud to continue to be a trusted, unbiased source of intelligence for the Australian retail industry for 15 years. For an in-depth view of how your category's performing on these trends, including what shoppers want, reach out to the team today.

An example of how a category can miss the mark for shoppers. Shoppers want more price reassurance in Chilled Dips than they are getting today. This means everyday confidence of a good price. And a sea of yellow tickets at shelf isn't going to improve satisfaction. Yes, retailers and brands in this category should focus on value, but flooding the category with specials is unlikely to move the needle in this case. The insight? Make sure you know what shoppers want and need *in your category* before investing in activations that might not add the most value for your brands and retail partners. Join us at the next webinar, where our experts David Shukri and Andrew Arnold dissect more instore activations... Link in the comments 👇 #jointbusinessplanning #categorymanagement #shoppermarketing

A best practice example here from Wattie's (Kraft Heinz) in New Zealand 👇 As Andrew Arnold says here, this recent activation "torpedoes" the assumption that shoppers are no longer focused on the occasion. The trend of buying for a specific occasion is still alive and well, particularly in this category. Would occasion-based merchandising work best for your category? Find out from an expert today. Want more instore examples? Register now for our final webinar of 2024! (link in the comments)

These categories represent the greatest risk to a store's turnover. These are the top categories in New Zealand grocery where if the shopper’s first choice wasn’t available, they would not buy anything at all in the category. And the reality is, if the experience is better elsewhere, it could result in a permanent loss for the retailer! Takeaway: When a shopper believes a product is out of stock, it’s a fallacy to assume they’ll just switch to a different product. What a shopper would actually do in such a situation varies by category. And not all outcomes are captured by sales data. Get in touch to get the insight you need for your next supplier-retailer conversation.

Let's talk about Out of Stocks... When a shopper believes a product is out of stock, don't assume they’ll switch to a different product! What a shopper would actually do is different for each category. And not all outcomes are captured by sales data. Take a look at the PDF 👇 to see the top grocery categories at risk for: - Buying a different category - Going to another store - Would buy on my next trip - Buying nothing These insights are key to understanding substitutability, brand loyalty, and the likelihood of walking away, perhaps permanently. Reach out to get the detail your categories for your next meeting.