Spawnpoint Media

🧑🚀 75% of children surveyed between ages 6-17 now want to become "YouTubers" when they grow up. 🌎 50% of millennials say they “have been encouraged and felt inspired by their most-watched YouTubers to personally change something about their lives” ➡️📈 That's why globally, the Australian influencer marketing sector is projected to grow 13.7% to $US19.8 billion in 2024, with the global creator economy estimated to grow from $US127.65 billion in 2023 to $US528.39 billion in 2030, with a 22.5% compound annual growth rate 💸 Which is exactly why brands love Spawnpoint Media; Australia's most watched YouTube network since 2021 🤩 But, NOT just brands - but also the next workforce generation 👶🏻 🤑 As I shared with Kayla Olaya from The Sydney Morning Herald, "being a YouTuber isn’t the only way you can work in the creator economy" and "Spawnpoint Media hires promising [talent], even as young as 17 years old, starting out on unbelievable salaries and trains them in writing, producing, post-production, filming, editing and animating to name a few roles, to fulfil a shortage of those jobs in Australia" 📖 Learn more in Kayla Olaya's wonderful article here ✅ https://lnkd.in/gTWVGc5z

🔜I'm speaking at SXSW Sydney on October 17th, 10:15 AM in Room E3.9 about "Why YouTube is the Best Social Platform for Marketing" - including sharing many of Spawnpoint Media's secrets of success as Australia's most watched YouTube network globally. 📈 👋🏻Looking forward to seeing you there #SXSWSydney !

While I'm SUPER excited to be attending VidSummit next week, I'm even more excited to hear this amazing creator and business trailer blazer speak on Wednesday, September 4. Jordan Barclay - otherwise known to tens of millions of fans and YouTube followers as EYstreem - is well on his way to building a media empire. As the CEO of Spawnpoint Media he already has 70-plus employees creating safe, immersive, family-friendly content for one of his SIX (and growing) channels. He started in 2012. And he's only in his very early 20's. You do the math.... I'd love to meet up in Dallas to talk branding, merchandising, ventures or anything related to what we do Click Media - please DM me! And of course, I'm always delighted to talk about the extraordinary Jordan Barclay and how he is changing the face of family entertainment. You do not want to miss this train. #creatoreconomy #vidsummit #creativity #newmedia #contentcreators #brandbuilding #branding #marketing #influencers #youtube #tiktok #twitch

It’s not everyday you get to lead a fireside chat with the CCO of Minecraft & Mojang Studios: Jens Bergensten 😮 who has been working on the game since it began in 2009! 📈 Minecraft is the most watched video game on YouTube, reaching over 1 trillion total views in 2023. 💰This has converted to 166 Million Active monthly players and USD$318 Million revenue for Microsoft in 2021, and it’s still growing despite the game being over 15 years old! ➡️ No one can deny that a thriving YouTube presence is what creates real, authentic and lasting engagement and communtiy, leading to consistent revenue growth and long term stability. 📍Spawnpoint Media knows this. And are the experts in making exactly this type of content; generating 3 Billion views, one of Minecraft’s largest contributors. 💡Now, brands like Lacoste, LEGO, and Nintendo are leveraging Spawnpoint Media’s expertise to launch bespoke content campaigns both in and outside of Minecraft to taps into this game’s cult-like audience. Looking forward to doing more work together Bella Chan, Holly Amber Smith, Jessica Wood, Rebecca Bergensten !! Such an awesome night by Xbox ANZ! 🔥

A behind the scenes look at how we operate with our CEO, Jordan Barclay !