Squiz

"What do you think it would have been like if you weren't made redundant?" 🤔 Sometimes the best career advice comes from unexpected transitions. Lee Vereschildt, Head of Digital at Grains Research and Development Corporation, shares how a career pivot became a powerful lesson in self-reflection and adaptation. Her advice? Don't wait for change – embrace it. Sometimes the most valuable insights come from stepping out of your comfort zone and seeking new perspectives. Learn more from Lee about leading with authenticity and vulnerability – valuable insights for anyone aspiring to thrive in digital leadership. 🎧 https://lnkd.in/gaqtuwZV #TakeACloserLook #Podcast #DigitalCareer

Seacrest out… and the results are in for the third annual edition of our “CMS Idol” competition at #cmskickoff25 last night! Contestants had six minutes to show off their product on stage, and we saw the art of live demos in action. The trophy went to Kontent.ai and Vojtech Boril - who really brought the rain. Congrats to Squiz and TYPO3 GmbH for cementing their positions as runners up - and to Agility CMS, Pantheon, and Kajoo.ai for getting in the hot seat and sharing their incredible technologies with our group. And of course, thanks to our intrepid judges Matthew McQueeny, Carrie Hane, and Mark Demeny for their solid commentary and well-placed humor. I’m still not sure where we stand on trees… love ‘em or hate ‘em???

Todays morning run sets us up for a great closing day at the Boye & Company #CMSKickoff25 I am personally looking forward to providing an update on my “earnfluencing” keynote from last year and in recognizing Squiz for its March Madness 2024 win!

We're #hiring a new Content & Social Media Specialist in Sydney, New South Wales. Apply today or share this post with your network.

Here's how to A/B test your webpage content, in 6 steps... 1. Create your A/B test Simply click a button to create a test within the Squiz Page Builder. Then, give your test a name and description. 2. Set up variants and metrics Choose how traffic is distributed between variants and set custom success metrics. 3. Calculate the perfect test duration 📈 Remove the guesswork. Our calculator uses your site metrics and desired conversion rates to recommend the perfect test duration. 4. Create your variant content You’ve created your A/B test! Now, create your variant content. Easily switch between variants A and B to do this. 5. Enhance your content 🚀 Use built-in Gen AI tools to create professional content faster, while staying within your organization's approved content guidelines. 6. Monitor your results 📊 Watch as the winning variant emerges through analytics. Now, you can optimize your digital experiences based on real user insights. Watch the 3-minute demo for more info. https://lnkd.in/gzNB2U_g #ABtest #Marketing #Martech

#WordsofWisdom from #CMSKickoff25: "AI should be viewed as an intern. It's enthusiastic but needs supervision." Nick Condon, Squiz, Boye & Company

We're #hiring a new Technical Support Engineer(Linux Sys Admin) in Edinburgh, Scotland. Apply today or share this post with your network.

My commitment to #learnpublicly resonated, so I’m sharing insights from experts around me. I caught up with UX Designer Gabriela Budin Daniel to learn what makes an awesome digital experience that stands out from the crowd. Her recommendation? “Personalisation! Personalise content using audience segmentation data —tailoring the experience to user needs, making every interaction smoother and easier. By using segmentation data to tailor messages and resources to specific groups, you ensure each user gets what they need AND what they want. People engage more with relevant, targeted experiences—especially in today’s crowded digital landscape where generic content often gets overlooked.” I’m combining my growing knowledge of industry best practices with the capabilities of Squiz DXP—which includes built-in audience segmentation and personalised components. While many martech solutions should help you personalise content, from what I see they get complicated fast. The Squiz Page Builder simplifies the tech side so you can focus on the process, letting you customise entire sections of your site around specific user needs, and making personalisation more accessible, powerful, and secure.

Struggle to personalize your website content? Adapting content to suit different audiences takes a long time and, let's be honest, it's a bit boring. 😴 Discover how Gen AI personalizes content in seconds. With AI-driven suggestions, content editors can: 1. Tailor content to different audiences 2. Maintain brand consistency 3. Effortlessly switch between casual and professional tones Creating and optimizing content just got a whole lot easier! https://lnkd.in/gXzZisPu Watch the full five-minute demo 👆 #GenAI #Personalization #Marketing

🎶 So you've got a CMS! That doesn't impress me much! 🎶 Just like the song, CMS is outdated. 🤷♂️ Your CMS might integrate with everything you need such as payment systems and social media platforms + all your marketing stack and you think that's ok. But is it? 🚫 You have to rely heavily on point-to-point integrations. That gets messy It's a security risk It's where your biggest points of vulnerability are going to be for your institution or company from a targeting perspective for hacktivists and others looking to bring harm. CMS focuses on managing content That's what it is It's a content management system. A digital experience platform (DXP) is designed to manage the entire digital experience. - Breaks down digital into ease of use - Gives you complete control over governance - It gives you rapid iteration and - It's critical for all of today's digital demands 💡 Thinking of a DXP as the platform that brings all of your tools together is the right way of thinking about it. Content, data, integrations, it makes them all feel like they are the perfect fit. Not some third-party bolt-ons. It's not just about managing content It's about managing your entire digital experience. That's the difference!