State of Digital Publishing

🌟 Publishers with direct audience relationships are winning! Publishing is experiencing a dual economy where two halves appear to be headed in different directions, explains Tyler Bishop. ⬆️ On one hand, publishers with email and user lists are experiencing record growth and revenue. ⬇️ On the other hand, the largest cohort of publishers is experiencing unprecedented challenges and regressing visit numbers that match falling revenue. The outlook for both may not change for a while. Shout-out to Ezoic for sponsoring this insightful post! #FirstPartyData #AudienceGrowth #DigitalPublishing #IdentitySolutions

TODAY: 𝐆𝐚𝐢𝐧𝐢𝐧𝐠 𝐚 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐅𝐢𝐫𝐬𝐭-𝐏𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚 Day 5 – the last day – of PubTech2024 is today, and we are delighted to be closing the event with our esteemed panel of data and audience growth experts: ✅ Rebecca Ruane from The Guardian ✅ Sofia Victoria Delgado from Metro ✅ Robin de Wouters from FEDMA 🕓 4-5 PM CET | 10-11 AM ET Grab your spot: https://lnkd.in/gYD7fiyF #PubTech2024 #DigitalPublishing #NewsMedia #FirstPartyData #AudienceGrowth

TODAY: 𝐇𝐨𝐰 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐅𝐢𝐫𝐬𝐭-𝐏𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚: 𝐀 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 Day 4 of PubTech2024 will dive into how leading digital publishers are using first-party data to keep their audiences engaged, improve ad personalization, and boost programmatic revenue. ✅ Workshop leader: Harry Brockbanks from Ezoic 🕓 4-5 PM CET | 10-11 AM ET Grab your spot: https://lnkd.in/gYD7fiyF #PubTech2024 #DigitalPublishing #NewsMedia #FirstPartyData #DataPrivacy

TODAY: 𝐒𝐄𝐎 & 𝐋𝐋𝐌'𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐈: 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐁𝐚𝐭𝐭𝐥𝐞𝐬 Day 3 of PubTech2024 is here. Following two fantastic days, we are excited to have our panel of SEO and LLM experts share their insights with our audience. You will be hearing from ✅ Jiji Ugboma, MBA from SHE Media ✅ Harry Clarkson-Bennett from The Telegraph ✅ Clara Soteras Acosta from Universitat Autònoma de Barcelona ✅ Jay Wilder from deepset 🕓 4-5 PM CET | 10-11 AM ET Grab your spot: https://lnkd.in/gYD7fiyF #PubTech2024 #DigitalPublishing #NewsMedia #SEO #LLM #AI

TODAY: 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Yesterday, we kicked off PubTech2024 - our second annual virtual event for digital publishing and news media professionals. Day 2 features a workshop with product development and automation specialists: ✅ Michele (Schuessler) Bavitz from Theorem ✅ Unnikrshnan Kurup from Theorem 🕓 4-5 PM CET | 10-11 AM ET Grab your spot: https://lnkd.in/gYD7fiyF #PubTech2024 #DigitalPublishing #NewsMedia #Automation #ProductDevelopment

TODAY: 𝐑𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐭𝐨 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 Day 1 of PubTech2024 is today, and we are kicking off the event with a panel of product experts: ✅ Darci D D. from The Financial Times ✅ Caitlyn S. from Gear Patrol ✅ Zack Zubair from The Economist 🕓 4-5 PM CET | 10-11 AM ET Grab your spot: https://lnkd.in/gYD7fiyF #PubTech2024 #DigitalPublishing #NewsMedia #ProductDevelopment #UX #ProductDesign

TODAY: 𝐑𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐭𝐨 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 Day 1 of PubTech2024 is today, and we are kicking off the event with a panel of product experts: ✅ Darci D D. from The Financial Times ✅ Caitlyn S. from Gear Patrol ✅ Zack Zubair from The Economist 🕓 4-5 PM CET | 10-11 AM ET Grab your spot: https://lnkd.in/gYD7fiyF #PubTech2024 #DigitalPublishing #NewsMedia #ProductDevelopment #UX #ProductDesign

📣 𝐈𝐭'𝐬 𝐚𝐥𝐥 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐧𝐞𝐱𝐭 𝐰𝐞𝐞𝐤! The second annual event for digital publishing and news media professionals – PubTech2024 – is just around the corner! 5 days, 5 sessions, 12 experts The program features a powerhouse of experts: 🔵 Day 1: Rethinking Approaches to Digital Product Development and Innovation Darci D D., Director of Product Design and User Research, Financial Times Zack Zubair, Principal Product Manager, The Economist Group Caitlyn S., Director of Growth Strategy & Development, Gear Patrol 🔵 Day 2: Scaling Your Business through Automation in Advertising and Revenue Operations Michele (Schuessler) Bavitz, Head of Account Management, Theorem 🔵 Day 3: SEO in the Age of AI: Emerging Opportunities and Battles Jiji Ugboma, MBA, Associate Director of Engagement Strategy, SHE Media Clara Soteras Acosta, Associate Professor at UAB Harry Clarkson-Bennett, SEO Director, The Telegraph 🔵 Day 4: How Leading Publishers Capture and Utilize First-Party Data: A Case Study Harry Brockbanks, Yield Strategist, Ezoic 🔵 Day 5: Gaining a Competitive Advantage through First-Party Data Rebecca Ruane, Head of Reader Revenue Insight, The Guardian Sofia Victoria Delgado, Audience Growth Editor, Metro Robin de Wouters, Director General, FEDMA 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐨𝐫 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐞𝐯𝐞𝐧𝐭! 🗓 18-22 November 2024 📌 Online 🔗 https://lnkd.in/gYD7fiyF 👋 Shout-out to our sponsors – Ezoic, Theorem, Takeads, and MobiLoud – as well as our media partners – FEDMA and Media Collateral! #PubTech2024 #DigitalPublishing #NewsMedia #VirtualEvent

💡 𝐋𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐆𝐞𝐚𝐫 𝐏𝐚𝐭𝐫𝐨𝐥 Caitlyn S., Director, Growth Strategy & Development at Gear Patrol, will offer insights and tips on product development in publishing and news media at the second annual PubTech2024 event. 🗓 18 November – Panel: 𝐑𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐭𝐨 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 🔗 https://lnkd.in/gYD7fiyF Caitlyn sits at the intersection of product, marketing, growth strategy, and partnerships to drive audience, direct, and indirect revenue growth. She brings a wealth of experience in the media and publishing industries, from growing and launching literary journals and print quarterlies to digital magazines to branded pop-up shops. ➡ Gear Patrol is an award-winning publication dedicated to informing today's generation of consumers about the best products to pursue their lives. #PubTech2024 #ProductDevelopment #Innovation #DigitalPublishing #NewsMedia