T garage Strategy & Research

Skincare and beauty products are a big deal for Generation Alpha – but not in the “hide the blemishes” way we might remember growing up with. For this generation beauty is about creativity, play, and self-expression. 69% of parents admit to buying beauty products for their kids, actively supporting this new wave of exploration. From skincare routines to makeup experimentation, Gen Alpha is redefining what beauty means. And if you’re a marketer, retailer, or business eyeing this space, you’ve got some serious thinking to do. Can you support this movement responsibly? Can you prioritise mental health and positive self-esteem over chasing quick wins? Because let’s be real—the last thing this generation needs is more pressure to conform to unrealistic standards. Still curious? Check out this incredibly insightful article by our very own @Isabella D’Antonio.  https://bit.ly/3CXblxa _________________________ Cutting the crap: I help you stay relevant with the trends that matter.  #Tgarage #MarketingPsychology #Generationalpha #marketresearch

Is your child easy-going or creative? Back in the 90s, parents often described their kids as independent and resilient. It was a different time, with plenty of outdoor play, scraped knees, and adventures until the streetlights came on. Today, parenting has evolved with changes in lifestyles. With both parents often working, families prioritise quality time, encouraging creativity, curiosity, and creating meaningful connections with their kids. So, what does it mean when these values come together? Have a listen and find out. ___________________ Cutting the crap: I help you stay relevant with the trends that matter. #genalpha #tgarage #culturaltrends #marketresearch

We all want to save a few bucks, but not at the cost of our happiness. It’s the ultimate balancing act. Curious about how to cut back without cutting corners on joy? Tune in as Kim Berry, Editor of Food and Drink Business, catches up with myself and Dr. Romina Mueller from @T Garage in the latest episode of Food & Drink Business. We break down our November 24 cost-of-living update. Heads up, 2025 might just have some good news on the horizon! We’ll dive into the clever ways consumers are navigating these tough times, their spending hacks, and the trends we see shaping the year ahead. If you only have time for one podcast this week, make it this one. Trust me, you will want to buy me a coffee to say thanks. Link to listen here: https://lnkd.in/gSquHKuH And if you are in the industry, Food & Drink Business are a great organisation to follow and stay across what's going on: https://lnkd.in/gNw7hECY ___________________ Cutting the crap: I help you stay relevant with the trends that matter.  #Tgarage #MarketingPsychology #culturaltrends #marketresearch

Generation Alpha – setting household budgets . Gen Alpha kids don’t just influence household purchasing decisions—they’re steering the ship. Kids not only influence how we spend our time and money, but parents are also actively encouraging it. Why? Because we see it as a key part of helping them grow and develop into the next-gen decision-makers. Here’s the twist: their go-to source for info is social media (for now), cue the collective industry flinch. Here’s the question for us as an industry: how do we balance this tightrope ethically and responsibly? It’s a big challenge, but also a massive opportunity. What do you think? ___________________ Cutting the crap: I help you stay relevant with the trends that matter.  #Tgarage #MarketingPsychology #Generationalpha #Marketresearch

Do you ever wonder what’s going on in the minds of your kids? At T garage, we’ve just wrapped up some research on Generation Alpha - the kids born between 2010 and 2024. There are approximately 2.5 million of them in Australia alone, and they’re redefining household spending and influencing family budgets in ways we haven’t seen with any previous generation. What we’ve uncovered goes beyond trends - it’s a new playbook for how we, as marketers, need to connect with both these young consumers and their parents in a responsible and effective way. The standout themes shaping this generation are conscious caretaking parenting, digital integration, and compassion & empathy. These kids have a real say in family choices. 3 in 4 are influencing weekend plans, and over half  are weighing in on what’s for dinner! Stick with us in the coming weeks as we dig deeper into Generation Alpha. ___________________ Cutting the crap: I help you stay relevant with the trends that matter.  #Tgarage #MarketingPsychology #Generationalpha  #Marketresearch