Black Friday & Cyber Monday🚨💥🚀 Now that most of the sales have ended, let’s talk about a few trends we noticed over the weekend. These tactics caught our eye and made brands stand out in the sea of sales. 1️⃣ Low effort creatives that worked HARD This year, it wasn’t about polished, glossy, high-production ads. Instead, we saw a wave of raw, messy, and handwritten text slapped onto images—like it was thrown together at the last minute. These creatives felt organic, less salesy, and way more eye-catching against brands that went all out with over-the-top designs. It’s a clear nod to breaking through the noise by being a little scrappier. 2️⃣No Sale? No probs Some brands skipped the Black Friday chaos altogether. A standout example? The Ordinary, which closed sales on the day and encouraged shoppers to shop more mindfully (reinforcing their brand values). Instead of pushing FOMO, they leaned into value-driven messaging. Bold move—and it paid off in brand loyalty 👏 Check it out here: https://lnkd.in/gzQTsNBe 3️⃣ Countdowns were king Forget all-day deals. This year’s MVP was short, sharp, and exclusive offers. We saw brands launching “Hour of Power” sales or timed discounts like 50% off for just 50 minutes with codes like ‘50for50.’ It created urgency, excitement, and a little extra magic for savvy shoppers who scored big in those tiny windows. As consumers become more discerning, it’s exciting to see brands pivoting away from cookie-cutter strategies. 👉 What trends did you notice this year, and which ones do you think will stick around?
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