The Laundry Lady

Exciting news! ✨ Built on the idea of "you can't be what you can't see," the Women In Digital Awards celebrate the amazing women transforming the digital industry and the organisations that champion them. Laundry Lady CEO Susan Toft was crowned FOUNDER OF THE YEAR at last night's glittering gala in Brisbane. The category is sponsored by ACS Labs. "Susan was selected for her innovative, sustainable business model that solves everyday challenges, achieving impressive growth, high customer satisfaction, and job creation." - Judges' comments. Laundry Lady would like to congratulate all our fellow winners, finalists, event organisers and sponsors, and a big thank you to the 1,000-strong crowd. What a night! To see the full list of amazing winners, head over to https://lnkd.in/gv-3vRKY #womenindigital #womenindigitalawards #thelaundrylady #innovation

The Laundry Lady has been recognised as an AFR The Australian Financial Review Customer Champion, in association with Kearney. This recognition acknowledges organisations that excel in creating exceptional value for both customers and shareholders, setting them apart in their approach to business. We're incredibly proud to be included amongst this talented group! 💡 Our selection as a Customer Champion is a direct result of our commitment to several key areas. We've focused on delivering a truly market-leading customer experience (CX), supported by a strong sense of purpose and providing exceptional value. Also, our innovative approach to doing business is integral to our success. This includes fostering a strong culture and leadership style, coupled with a business-wide commitment to exceeding expectations. Central to our success is TimeBoss, our proprietary market-maker platform. TimeBoss streamlines every aspect of our laundry service, connecting our customers and contractors. From initial booking to final invoice payment, TimeBoss ensures a smooth and efficient experience for everyone involved. This technological innovation has been key to our market share expansion and value creation. Thanks to our dedicated team, valued contractors, and loyal customers for making this achievement possible. We’re excited for what’s to come! #thelaundrylady #aussiecompany #timeboss #digitalinnovation #customerchampion

Our CEO, Susan Toft, recently joined Candice Harvey on The Shake Up Podcast to share stories and insights from her journey with The Laundry Lady. During the episode, Susan reflected on the challenges of running a business, saying: 'At every stage of business things get more challenging. There are different challenges that you deal with, but you just have to take your head on at each stage. When you’re going through things each step a time they are not so daunting.' The podcast covers the beginnings and growth of the business, balancing personal life, family, and an entrepreneurial career, her Shark Tank experience, and other exciting topics. 🎧 Tune in now via the link below! #thelaundrylady #theshakeuppodcast #businessjourney #womeninbusiness

Our very own CEO, Susan Toft, delivered an inspiring elevator pitch at the TEN13 Conference, Runway 2024, in Brisbane. Representing The Laundry Lady, Susan shone on a stage shared by some of Australia’s most celebrated tech and business leaders. The message? Time is precious, and we know how to save it. The Laundry Lady is redefining convenience for individuals and businesses, offering a tech-driven laundry solution that takes a load off your mind so you can focus on what truly matters. As Brisbane’s startup and tech community came together to celebrate innovation, Susan highlighted how our service is not just about clean clothes – it’s about giving back time, simplifying lives, and making everyday tasks effortless. We’re proud to be part of this vibrant ecosystem shaping the future of early-stage tech. A big thank you to TEN13 and Runway 2024 for this incredible platform to connect, learn, and grow! #runway2024 #thelaundrylady #techinnovation #startupsuccess #brisbanestartups

The Laundry Lady has made waves once again, securing impressive wins at the 2024 SmartCompany Smart50 Awards. The innovative laundry service, founded on the Gold Coast and now spanning both Australia and New Zealand, not only ranked 19th overall on the prestigious Smart50 list but also took home the awards for Marketing Excellence and People Power. Read more: https://lnkd.in/g-9Gn6_6 #TheLaundryLady #Marketing #PeoplePower #Smart50

Behind every load of laundry is an incredible team making it happen! 💞 We’re proud to share our CEO Susan Toft’s acceptance speech for the SmartCompany Smart50 People Power Award – a recognition of the incredible people who make The Laundry Lady what it is today. With a team of over 300 Laundry Ladies and Lads across Australia and New Zealand, 90% of whom are women, we are honoured to provide a flexible, sustainable work opportunity that empowers individuals and supports diverse communities. This award is dedicated to our amazing team – your hard work, and commitment drive our success every day. Thank you for being at the heart of The Laundry Lady! 💖 Watch Susan’s message to the team in the video! #Smart50Awards #PeoplePower #TheLaundryLady #Smart50

The Laundry Lady is thrilled to announce that we have been selected to join Cohort 2 of the Get Set for Impact program! 💡 This opportunity brings together inspiring female founders dedicated to driving social and environmental change. We’re honoured to be part of this community and can’t wait to learn, grow, and amplify our impact alongside other trailblazers. The program officially kicks off next year, on the 4th of February, and we’re ready to take our mission of convenient and community-driven laundry services to the next level in 2025. A huge thank you to Advance Queensland and to Ithaca Impact for welcoming us into this transformative program. Watch this space for more exciting updates! #FemaleFounders #TheLaundryLady #WomenInBusiness

Yes, we embrace our pink branding 🫧 We’re excited to share our CEO’s, Susan Toft, acceptance speech for the Smart50 Marketing Award SmartCompany, celebrating The Laundry Lady’s innovative marketing strategies! By embracing our pink branding, focusing on empowerment, and connecting with our audience through social media, The Laundry Lady has built a strong presence. From behind-the-scenes content to influencer collaborations, and even our Shark Tank Australia moment, these strategies have not only grown our business but also deepened customer trust. Sustainability is also at the heart of our efforts – from natural laundry products to recycling campaigns, we’re proud to appeal to eco-conscious consumers while empowering over 300 contractors across Australia and New Zealand. Check out Susan’s inspiring words about the journey that brought us to this incredible milestone! #smart50awards #marketingaward #thelaundrylady #marketing

"Thinking pink, and then proudly positioning itself as such, is just one of the many ways The Laundry Lady earned this year’s Smart50 Marketing Award." - SmartCompany #marketing #laundrylady #winner #smart50 #standout https://lnkd.in/g4erPUMS

The Laundry Lady Wins at the 2024 Smart50 Awards SmartCompany! 🌟 We’re proud to announce that we’ve won the Marketing Award and People Power Award at this year’s Smart50 Awards, ranking 19th overall! Our pink brand has become known for authenticity, all thanks to our in-house marketing team, and strong relationships with contractors and micro-influencers. These efforts have resonated deeply with our customer base, from families to businesses, helping us grow steadily across Australia and New Zealand. A heartfelt thank you to our dedicated team, whose passion, commitment, and innovation have led to these achievements. The award night in Melbourne was an incredible celebration, and we’re honoured to stand alongside such inspiring companies. Congratulations to all the other winners! 🎉 #smart50awards #marketingexcellence #peoplepower #thelaundrylady