The SheEO Agency

Introducing The SheEO Series At The SheEO Agency, we believe that every successful Product SheEO has a story to tell—of determination, resilience, and moments of growth through both triumphs and setbacks. This blog series is my way of sharing the lessons I’ve learned over 20 years of helping products come to life. Through candid stories and actionable insights, I’ll showcase how planning, vision, persistence, and a bit of grit can turn ideas into impactful realities. Whether you're an aspiring founder or scaling your business, these blogs are here to inspire and guide you. Let’s navigate the journey of product creation together. And remember—every challenge is a chance to learn, and every success starts with a single step. Here’s to building something extraordinary, one story at a time. With strength, grace and determination, Felicity xx

There’s something so powerful about starting fresh—an opportunity to redefine your goals, reignite your passion, and step boldly into the person you’re becoming. This year, I’m committed to welcoming change, seizing new opportunities, and standing alongside my SheEOs as we rise together. To my amazing community: What’s one new habit, mindset, or practice you’re adopting to make 2025 your best year yet? Drop it below—I can’t wait to cheer you on! #thesheeoagency #startingfresh

Happy New Year! 💖 The first week of the year sets the tone for everything to come. This week, I’m back practicing the 5am club. Yes sure, I'd probably rather be sleeping peacefully, but this time buys me uninterrupted focus time. It's just a few hours but for me they are the powerhouse hours of the day to get sh*t done and make the changes I want in my life. As quoted by Tony Robbins - "If you do what you've always done, you'll get what you've always gotten." Whether you’re planning bold moves or taking small steps, every action counts. Let’s make 2025 the year we stay intentional, consistent, and unapologetically ambitious. 💼💖 Do you have a 'word' for 2025? Mine was 'breakthrough' for 2024 and I do feel like I achieved that. I'm still working through mine for 2025. I'd love to hear yours! Drop it below if you're happy to share. #letsgetinspired

As 2024 comes to a close, we’re filled with gratitude for the clients, partners, and team members who have been part of our journey this year. This holiday season, we’re celebrating the connections we’ve nurtured, the challenges we’ve overcome together, and the incredible milestones we’ve achieved. Every step forward has been made possible because of YOU, and we couldn’t be more excited for what’s to come in 2025! From all of us at SheEO Agency, thank you for trusting us, collaborating with us, and helping us create something truly impactful. Here’s to an amazing new year filled with growth, success, and unforgettable moments! #holidayseason #TheSheEOAgency #grateful

Exciting News from Me! 🎉 I’m thrilled to share a big update in my journey—The SheEO Agency is officially in full swing! As Australia’s first fully female-owned product management agency, we specialise in helping ambitious female entrepreneurs (Product SheEOs™) build, scale, and thrive in their product-based businesses. At The SheEO Agency, we partner with female entrepreneurs who have product based businesses to: ✨ Establish scalable digital ecosystems for eCommerce success ✨ Create sustainable growth through qualified product management processes. ✨ Partner with SheEO's to navigate challenges and opportunities with tailored coaching and strategic support. From startups looking to launch to established businesses seeking rapid growth, we provide the tools, expertise, and motivation to turn big ideas into bigger successes. This past year has been a whirlwind of supporting inspiring clients, refining our offerings, and watching dreams come to life—and I couldn’t be prouder. If you know a female founder ready to level up their product business, I’d love for you to share my details with them. Or, if you’re curious to know more, feel free to reach out—I’d love to connect! Thanks for your support as I take on this exciting chapter. Here’s to empowering more women and creating something extraordinary together! 💛 Warm regards, Felicity

Ever wondered what Product Management really is? It's the heartbeat of any successful product! Product Management is all about managing the full lifecycle of a product—from the initial idea to the moment it hits the market (and beyond). It’s the glue that holds everything together, supporting and coordinating between planning, developing, marketing, and launching. Whether it's setting the vision, collaborating with teams, or fine-tuning the details, Product Managers ensure everything runs smoothly. In a nutshell, it’s the business behind turning ideas into successful, real-world products! Drop a comment below if you want to know more about the process.👇 #ProductManagement #theproductsheeo #EntrepreneurLife #BusinessStrategy

Closing out the week strong with my top 9 must-dos! It’s all about staying focused, prioritizing what matters most, and ending the week on a high note. How’s your to-do list looking? Let’s get it done together! #theproductsheeo #productsofpurpose #PurposeDrivenBusiness

"Felicity brings her genuine & caring self to the table, partnering with me to refresh my online presence, brand and building a sustainable digital channel. She is guiding me through product management, giving me confidence that I will be able to build a successful digital product and service business. Working with her has been a truly personal and supportive experience." Emma - EKO spa Sharing with you this wonderful testimonial from one of my amazing clients. If you're looking to elevate your digital presence or need expert guidance in product management, just send me a DM! #ProductSheEO #ProductofPurpose #ProductManagement

Scaling your product business? Here are 5 key tips to keep in mind: 1️⃣ Refine your product-market-fit to meet customer needs. 2️⃣ Prioritise product changes to focus on what truly matters. 3️⃣ Streamline processes with the right tools for efficient growth. 4️⃣ Implement or expand customer support to keep your customers happy. 5️⃣ Establish and monitor key success metrics to help make data-driven decisions. With the right approach, a clear unique selling point and a brilliant customer experience, your brand will thrive and grow sustainably. If you need an impartial review of your business and looking for some help and ideas on a plan forward, DM me and let's talk about it! #PRODUCTSheEO #productmanagement #productsofpurpose

As an experienced product manager and business strategist, I empower women entrepreneurs to build, grow, and scale their businesses. By combining genuine care, professional knowledge, and a passion for impactful products, I help clients achieve financial security, family flexibility, and career control. Ready to transform your business? Let’s connect. #WomenInBusiness #ProductSheEO #ProductofPurpose