Happy New Year from the TrafficGuard Team! 🎉 As we embrace the new year, we want to thank you for trusting us to keep your campaigns safe and fraud-free. We’re excited to keep supporting you in 2025 and beyond, helping you make the most of every ad dollar with peace of mind over your campaigns and powerful protection from fraudsters. Here’s to a successful and fraud-free year ahead! #HappyNewYear #2025 #NewYearsEve #DigitalMarketing #TrafficGuard #AdFraud
TrafficGuard
Technology, Information and Internet
Perth, Western Australia 5,769 followers
Award-winning digital ad verification and fraud prevention platform.
About us
TrafficGuard's comprehensive ad verification and fraud prevention has been recognised by App Growth Awards, Effective Mobile Marketing Awards, MarTech Breakthrough Awards, Future Digital Platinum Award as well as Australia Financial Review's Most Innovative. TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Our proactive approach keeps your performance data clean and helps you scale and optimise your advertising confidently. No more aggressive blacklists hidden in black boxes. TrafficGuard is surgical by nature, relying on statistical invalidation rather than blanket blocking. Our surgical approach mitigates false positives and protects your valid traffic. Transparency is at the heart of our platform, giving you clear reasons for every invalidated engagement; and also enabling you to give agencies and traffic sources access to reporting on their traffic. This drives your advertising performance by helping your supply chain to optimise campaigns in real time rather than wasting time sending spreadsheets and manually reconciling media volumes. TrafficGuard is trusted to protect ad spend of leading global businesses including super-apps Rappi and GoJek; major game developer, Glu Mobile; mobile ad agency, MUV; and eCommerce giants Bukalapak and Centauro. Founded in 2015, TrafficGuard is a subsidiary of Australian Securities Exchange listed, Adveritas Limited (ASX: AV1) with global operations. Learn more about TrafficGuard’s comprehensive ad fraud protection at trafficguard.ai
- Website
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http://www.trafficguard.ai
External link for TrafficGuard
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Perth, Western Australia
- Type
- Public Company
- Founded
- 2015
- Specialties
- PPC Protection, Ad Fraud Prevention, Ad Verification, and Click Fraud Protection
Products
TrafficGuard
Click Fraud Software
TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Three formidable layers of protection block both GIVT and SIVT to ensure that digital advertising results in genuine engagement.
Locations
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Primary
Brodie-Hall Dr
Perth, Western Australia 6102, AU
Employees at TrafficGuard
Updates
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José Mourinho knows the score: ✅ Sign up to TrafficGuard 🚫 Block ad fraud and invalid traffic 💰 Reinvest that saved ad budget back into your campaigns and watch your ROI soar ** With TrafficGuard, you're not just saving money; you're making sure every marketing dollar is spent where it matters most—on driving real results from genuine users. So what are you waiting for? Sign up to TrafficGuard today for free! #AdFraudPrevention #AdFraud #TrafficGuard #Digital Marketing #Marketing
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Merry Christmas from all of us at TrafficGuard! 🎄 As the festive season rolls around, we just want to say a huge thank you to all of our customers, team, and partners for being a massive part of our success at TrafficGuard this year. We’re here to help keep campaigns fraud-free so businesses can focus on what really matters this season—getting real engagement from real users and driving real results for maximum ROI. Here’s to a holiday filled with joy, peace of mind, and plenty of festive fun (without the ad fraud). Wishing you all a fantastic Christmas and an incredible start to the new year! #MerryChristmas #AdFraudPrevention #TrafficGuard #DigitalMarketing
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We hate ad fraud too, Mr. Grinch… our ad fraud prevention tools won’t allow it! 😂 Our advanced ad fraud prevention solution is built to stop fake traffic and wasted ad spend, keeping your campaigns fraud-free, so you can start seeing real results from real users. Ready to optimise your ad performance and maximise your ROI? Try TrafficGuard today! #AdFraudPrevention #AdFraud #TrafficGuard #DigitalMarketing #Meme #marketing
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Managing ad campaigns in the sports betting industry? It’s not just about reaching the right audience, it's about navigating a maze of regulations, fraud tactics, and geo-specific challenges. Across various geographical markets, sports betting companies face unique hurdles, from varying regulatory requirements to fraud patterns that shift depending on the location. Local restrictions, compliance standards, and ever-evolving fraud tactics can quickly drain ad budgets if not managed carefully. That's where TrafficGuard’s geo-targeting fraud prevention feature comes in. Read more in our latest blog. Link in comments 👇
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The Shocking Truth About Ad Fraud 😱 . . . For every $3 spent on digital marketing, a staggering $1 is lost to ad fraud! This means that 1/3 of your hard-earned marketing budget is being wasted on fraudulent clicks, bots, and non-genuine traffic. Ad fraud is a growing issue that impacts businesses across the world, draining budgets and skewing campaign performance. But it doesn’t have to be this way! You can take control of your spend and protect your campaigns. Tools like **TrafficGuard** help businesses detect and block fraudulent traffic, ensuring that your ad spend works for you, not against you. Ready to make every marketing dollar count and start seeing real results from your campaigns? Try TrafficGuard today for free 👇 #AdFraud #InvalidTraffic #ClickFraud #DigitalMarketing #TrafficGuard ---
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When you see how much ad budget you’ve saved with TrafficGuard (it’s all tears of joy and dollars) 💸😭 Wave goodbye to wasted ad spend, fake clicks, and invalid traffic, and hello to real results and maximised ROI! #AdFraud #AdFraudPrevention #DigitalMarketing #Meme #Gif
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TrafficGuard reposted this
Could fraudsters be stealing your digital advertising budget? 🤔 As digital advertising continues to rapidly grow, so does the dark side: ad fraud and invalid traffic. 🚨 Without you even realising it, a chunk of your budget could be wasted on fraudulent activity that makes it seem that your ad traffic is sky-high. But in reality, it’s fake clicks and activity from non-genuine users. The impact? Reduced performance, missed opportunities from real users, and money down the drain. But don’t worry. We’ve got your back. Read our blog to uncover how invalid traffic affects your campaigns, the warning signs to watch for, and actionable steps to tackle fraudulent traffic before it costs you big bucks! 👇 #AdFraud #DigitalAdvertising #AdFraudPrevention #AdPerformance #InvalidTraffic #TrafficGuard
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Could fraudsters be stealing your digital advertising budget? 🤔 As digital advertising continues to rapidly grow, so does the dark side: ad fraud and invalid traffic. 🚨 Without you even realising it, a chunk of your budget could be wasted on fraudulent activity that makes it seem that your ad traffic is sky-high. But in reality, it’s fake clicks and activity from non-genuine users. The impact? Reduced performance, missed opportunities from real users, and money down the drain. But don’t worry. We’ve got your back. Read our blog to uncover how invalid traffic affects your campaigns, the warning signs to watch for, and actionable steps to tackle fraudulent traffic before it costs you big bucks! 👇 #AdFraud #DigitalAdvertising #AdFraudPrevention #AdPerformance #InvalidTraffic #TrafficGuard
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Think your ad spend is going to the right place? Think again. Fraud might be eating up your budget without you even noticing. 🚨 Invalid traffic is a growing threat in digital advertising, and it could be the reason your campaigns aren't delivering as expected. What seems like huge engagement could actually be fraudulent clicks from bots or non-genuine users that inflate your data metrics. The result? Skewed ad performance data, fewer conversions from real users, and wasted money on your campaign that went to fraudsters instead of genuine customers. But don’t worry. There’s a few ways we can get you back in the driving seat to regain control over your campaigns. Check out our blog to learn how to identify and combat invalid traffic before it drains your budget and derails your campaigns! #AdFraud #DigitalAdvertising #AdFraudPrevention #AdPerformance #InvalidTraffic #TrafficGuard