Trinity P3 Global Marketing Management Consultancy

It's been a big year for our podcast Managing Marketing! Thanks to everyone who gave up their time to contribute and talk through the big issues in the marketing / media / adtech space. Darren Woolley, Nathan Hodges, Stephen Wright, Lydia Feely, Nick Hand, Kylie Ridler-Dutton, Ellie Angell, Nic Christensen

Considering switching from retainers to project fees for your agency? This article outlines 7 crucial factors to ensure a smooth transition, from cash flow to admin costs. Discover how to avoid common pitfalls and develop a sustainable model that works for both parties. https://hubs.la/Q02ZGc620

ATTENTION AGENCIES: As Mumbrella pointed out today marks four weeks to get your feedback in for The State of the Pitch survey. Link to article here: https://lnkd.in/g3PWZHjU You can fill out the survey here: https://lnkd.in/gAywShvc Darren Woolley, Nathan Hodges, Lydia Feely, Ellie Angell, Stephen Wright, Nick Hand, Kylie Ridler-Dutton, Anton Buchner, Nic Christensen

ICYMI: This week's TrinityP3 for FIVE newsletter was edited Ellie Angell. This week's topics include: Is Black Friday worth hype? | DEI rollbacks in the US | Half of LinkedIn is now AI generated | TikTok Mac & Cheesegate Explained Read the newsletter here: https://lnkd.in/ggb3CkrY Darren Woolley, Nathan Hodges, Lydia Feely, Kylie Ridler-Dutton, Nick Hand, Ellie Angell, Anton Buchner, Nic Christensen

Lydia Feely, general manager at pitch doctors Trinity P3, apologised for triggering the AdNews Brisbane L!VE audience by saying: We’re going to pitch. “Those four little words stir up so much emotion, and not craziness, just emotion, in the industry,” she said. “It's just the excitement, the fear, the hope, that's what we see … the dream of what's possible, and the burden of what's involved.” The current market feels like a pitch frenzy and that's because 2024 started slow. “What we have found is that in now second half of the year, we're making up for that,” she said. “We are expecting that momentum to continue into 2025.” Read all about it here.

The impacts of Black Friday, major brands roll back DEI programs, and the lessons learned from Kraft Mac & Cheesegate. Plus, have you ever wondered how much of LinkedIn is AI generated? Turns out, a lot. Dive into this week's TrinityP3 for FIVE newsletter curated by Ellie Angell. Darren Woolley, Nick Hand, Anton Buchner, Stephen Wright, Kylie Ridler-Dutton, Nic Christensen, Nathan Hodges

Is media transparency a reality or a myth? In this episode, Nick Manning and Stephen Wright discuss principal-based media trading, hidden agency profits, and the impact on advertisers. Explore both sides of the debate and discover potential solutions for a more transparent future. Listen Now! https://hubs.la/Q02ZFnJQ0

This week on the Managing Marketing Podcast, host Darren Woolley continues the discussion with Will Anstee, CEO of the Online Safety Agency, on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation to protect the public, particularly children. We also discuss the role that advertisers and their agencies play. After all, children and teens represent a significant marketplace in pester power alone. But when advertisers spend their advertising dollars supporting particular social media platforms, communications channels, and games, they also have a responsibility to do so in a positive way for their customers and society generally.

Confused about rate cards vs retainers for advertising fees? This article explores the pros and cons of each model, helping you decide which is best for your business. Learn how to avoid hidden costs and find a fair, transparent, and sustainable fee structure. https://hubs.la/Q02ZjKPt0

What Caught The Team's Attention this week? It's a diverse array of topics from Times Square activations, using technology to stop Deep Sea mining, a new ABC media radio program, a new ad from Legacy and the LLB Immortal Awards. Lydia Feely, Nic Christensen, Darren Woolley, Kylie Ridler-Dutton, Stephen Wright, Anton Buchner, Nick Hand all give their views in this week's TrinityP3 for FIVE newsletter. https://lnkd.in/gK5u47NP