Our Co-Founder Rebecca Jefferd was in great company this morning speaking on a panel to celebrate the re-opening of the luxurious Beauty Floor at David Jones Bourke Street.
The new Home of Luxury Beauty has arrived. Today we celebrated the re-opening of the Beauty Floor at our iconic Bourke Street Flagship following a $15 million investment. Friend of David Jones Eleanor Pendleton hosted a panel featuring four home grown beauty entrepreneurs: Richard Parker, Founder of RATIONALE, Anna Lahey, Founder of Vida Glow and TYPEBEA, Raquel Bouris, Founder and Creative Director of Who Is Elijah, and Rebecca Jefferd, Co-Founder of Ultra Violette, as well as special guest Anastasia Soare, CEO and Founder of Anastasia Beverly Hills. Alicia Shoolman, our General Manager of Beauty was proud to launch the floor, which features a renowned Anastasia Beverly Hills Brow Studio – the only destination in the Southern Hemisphere where customers can experience one of her signature brow services with its patented Golden Ratio Theory. “David Jones offers a world-class curation of luxury Australian and international beauty brands, and we are delighted to welcome our customers into our reimagined Bourke Street Flagship, where a full immersion into the world of our brands awaits,” said Alicia. #luxury #beauty #likenoother
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